Are Web Apps the future for Mobile?
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This document discusses the advantages and disadvantages of different approaches for developing applications across platforms, including native apps, mobile web apps, responsive web design, and hybrid apps. It notes that while web apps have advantages like lower costs and not requiring manual updates, a one-size-fits-all approach may not work given differences in platforms. The document also examines factors like performance, offline functionality, access to device features, distribution, monetization, and user experience to determine what approach may be best depending on the specific needs and goals of an application. Overall, it advocates considering a combination of approaches to best serve users across all devices and platforms.
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Are Web Apps the future for Mobile?
- 1. HELLO
- 3. ARE WEB APPS
- 4. responsive web de phonegap adaptive web apps HTML5 native responsive web design phonegap adaptive web apps discoverability UX HTML5 native hybrid apps hybrid apps hybrid apps
- 6. HISTORY 101
- 13. 00s MOBILE WEB
- 14. 2008 APP STORE
- 15. over 1.5B Native apps 40B downloads in 2012
- 16. "The web is already dead" Chris Anderson Wired Magazine
- 20. THE USERS
- 21. WE LIVE IN A MULTISCREEN WORLD
- 26. HOW CAN WE SERVE THE USERS ON ALL PLATFORMS?
- 27. NATIVE APPS? MOBILE WEB APP / ADAPTIVE? RESPONSIVE WEB? HYBRID? ALL OF THE ABOVE?
- 30. WHY IS IT IMPORTANT? 1. MONEY 2. EXPERIENCE 3. ENGAGEMENT
- 32. CROSS PLATFORM Web Apps: + Low cost + No manual updates + Growing no. of platforms
- 33. CROSS PLATFORM Web Apps: + Low cost + No manual updates + Growing no. of platforms BUT, ONE SIZE DOESN'T FIT ALL
- 34. ONE EXPERIENCE - Good or bad?
- 35. ONE EXPERIENCE - Good or bad?
- 36. ONE EXPERIENCE - Good or bad? + Web HTML5 Native controls
- 37. PERFORMANCE - Are web apps slower?
- 38. PERFORMANCE "Betting Completly on HTML5 is one of the, if not THE biggest strategic mistake we've made" Zuckerberg, 11.9.2012, TechCrunch Disrupt
- 39. PERFORMANCE "It's not that HTML5 is bad, in the long term I'm really excited about it .... more people are using mobile web FB than iOS and Android all together" Zuckerberg, 11.9.2012, TechCrunch Disrupt
- 40. OFFLINE + Depends if the data is anyway on the web +HTML5 offers some offline abilities
- 41. DEVICE FEATURES + GeoLocation, Accelerometer, Compass - Contacts List, Camera, Light
- 42. DEVICE FEATURES + GeoLocation, Accelerometer, Compass - Contacts List, Camera, Light
- 43. GRAPHICS & SOUND - 3D is coming soon to the web, BUT NOT YET
- 44. AVAILABILITY - The homescreen icon [web apps require manual bookmarking] - Meaning: More sessions on native apps
- 45. BACKGROUND PROCESS - NO PUSH NOTIFICATIONS
- 46. DISTRIBUTION - Over 500 million active accounts on the AppStore: - Billing, but -30% - Discoverability + No Dependence & Approval + Updated automatically
- 47. MONETIZATION - Higher CTR% for ads on native apps
- 48. SECURITY - Users feel safer in a native app, FOR NO REAL REASON
- 52. Adaptive: The server indetifies the device and sends a different code, including content, display and behaviour Responsive: The browser gets [all] the code, and shows it as defined for the device
- 53. If there is a different use case or content on mobile, go for ADAPTIVE
- 54. If there is a different use case or content on mobile, go for ADAPTIVE ... or combine!
- 57. PHONEGAP EAT THE CAKE AND LEAVE IT WHOLE
- 58. Experts predict: By 2015, 80% of native apps will be hybrid or mobile web oriented
- 59. so, ARE WEB APPS
- 60. THANKS & GOODBYE! Ofer Holtzman UX TeamLeader