78% of users never open an app more than once. First experience leaves room for lots of optimization.
Noah Jessop, CEO of CommandIQ (http://commandiq.com). CommandIQ is the best platform for segmentation and personalization of push notifications, email marketing and any other channel at enterprise scale.
More insights on the CommandIQ blog: http://blog.commandiq.com
Talk given at the Grow.co conference on June 11th, 2014
Facebook Connect – powerful, veriﬁed email
9X more likely to spend (Wooga)
But maybe not the best one…may not be primary
email address for a user
Everyone Has Multiple Email Address
On ﬁrst login use “throwaway” – return with “trusted”
Start with low-hanging fruit, quick wins
Set cadence expectations early
Automate whenever possible
Track key metrics (retention, sessions, push/email
unsubs, presumed uninstalls) against control
Substantial Gains to be had optimizing
100% of users experience your FTUE
Best way to help long-term retention?
One day at a time. Start with Day 2.