1. ONLINE SEGMENTATION
FACEBOOK.com
Geographic:
Available in abt 30 Differeent languages including English, French, Italian, Indian Languages
such as Marathi, Tamil, Telegu etc.
Demographic:
Age- Games
Family Size- Events organizing and Invitations.
Gender-Forums, Fashion & Modelling
Income & Occupation- Marketing & Advertising of famous brands, discount offers, Share links
of official websites of E-business.
Education- Career opportunities.
Psychographic:
Forums & pages of similar interests.
Behavioural:
Pages with similar belifs, religion & Community.
Used the trend of increasing social networking sites & utilized the opportunity of launching new
site btr then yahoo & orkut.

2. APPLE.com
Geographic:
Regionwise segmentation as Africa, Middle-East, India, Asia-Pacific, Europe, Latin-America
&Caribbean, USA AND Canada.
Site-Map.
Demographic:
Online Store & Shopping.
Different Products & applications on basis of income i.e. price & occupation as business phones
and pc’s as Mac-Book, Mac-book pro, iMac, etc.
Apple Education Pricing i.e. college students &teachers discounts.
Financing offer by VISA.
iPod targeted to youth, gaming & itunes for music.
Psychographic:
A status symbol & high price range mobile phones, P.C’s & iPod.
iPod for music oriented people.
Behavioural:
After-sale support.
Genuine Apple software support.
Superior quality & established brand.
Trend of use of Palm-Top, Mac-Book
Beatle Music on Apple.com now.

3. WIKIPEDIA.org
Geographic:
Available for free in 279 different languages.
Demographic:
Wikibooks, wikiversity, wikionary & other features.
Wikipedia community &forums.
Its for all age grp. No featured content or safety filter.
Psychographic:
Targets users that search for free & complete info abt any thing.
It provides feature for editing the contents.
Behavioural:
Benefits- Available 4 all & for free in several languages.
Provides featured contents.

4. MOZILLA.com
Geographic:
Available in abt 100 languages.
Universal Access.
Demographic:
Age- Safety feature to block certain websites & have parental control.
Provides fire wall.
Toolbars & shortcuts for sites.
Education- Study materials & E-book reader.
Occupation- Advertisements, links, toolbars & shortcuts.
Online store.
Psychographic:
Personalized & customized browser.
Blogs.
Btr features then IE.
Behavioural:
Mobile Version.
Software support, free of cost.

5. BBC.com
Geographic:
Available in 32 different languages.
Shows worldwide stock markt updates.
Segments into BBC America, BBC Canada, BBC Kids/Canada, BBC Arabia, BBC Lifestyle
UKTV Australia.
Demographic:
No filter & free news for all.
Eduaction- Feature of Learning English, French, Spanish, German, Italian.
Occupation- Business & Money news, Tourism.
Advertisements- Volkswagen,
Games.
Sex- Parenting tips & solutions.
Psychographic:
Interest grp- Sports, Science &environment,entertainment, weather, travel, art & culture
Behavioural:
Links to social netwrkng sites.
One of wrld’s most viewed sites.
Relgion & Ethics.
Online radio & TV.

6. YOUTUBE.com
Geographic:
Available in abt 50 languages.
Content location of abt a 30 countries.
Demographic:
Advertisements.
Educational videos including research & study stuffs.
Categorization- Autos & Vehicles, Film & Animation, news & politics, Education, people &
blog, houto & style, comedy, sport, entertainment, & gaming.
Safety mode.
Psychographic:
Free various online videos in various qualities.
Blogs.
Behavioural: featured contents, safety filter.
Subscription to channels from web.

7. MICROSOFT.com
Geographic:
Available in about 100 languages.
Continent & country-wise home page; and services & support offered.
Demographic:
Software categories- business softwares, MS-office, hardwares & entertainment.
Home, server edition & professional versions of the OS.
Online store.
Product category- official products, home & students.
Occupation- partner solution, develop & deploy and for business organization.
Income- several OS packages & softwares.
Advertisements.
Psychographic:
Home, server & professional versions of product.
Behavioural:
Free or trial softwares.
Feedbacks.
After-sale software & hardware support.

8. CRICINFO.com
Geographic:
Provides country-wise info abt all 17 cricket playing nations.
Demographic:
Avertisements & links viz. Toshiba, Bosch, Gillette etc.
Links to fb & twitter & other social networking sites.
Gender- both M/F cricket info available.
Daliy online polls.
Games.
Psychographic:
Blogs.
Links to social networking sites.
Free info abt every player, board & domestic clubs.
Behavioural:
Genuine & content is easily available.
Mobile version available.
IPL & other domestic tournaments recent news & facts.
Provides complete statistics.
Enalbles Audio, Video & pics.

9. PRICELINE.com
Geographic:
Travel and tourism to almost evry part of the world with discounts on fares.
Broadly segment on continent
Demographic:
Income- different class in traveling in ship, jet, planes, hotel accommodation, etc.
Family size- no. of tickits to be booked, vacation packages.
Business & occupation- Advertisement, registering tourism business with priceline.
Psychographic:
Income Status, life style- luxurious, economy, etc.
Group hotel deals.
Behavioural:
Discounts on fares, hotel & local transportation.
Booking of tickets & room simple, easy & secure.
Exploring the place to visit as online guide.
Various discounts on fares, hotel & local transport.
Occasional discount benefits.