Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

  • Be the first to comment


  1. 1. Cadbury From Wikipedia, the free encyclopedia. CadburyType Subsidiary of Kraft FoodsIndustry ConfectioneryFounded Birmingham, United Kingdom (1824)Headquarters Cadbury House, London,United KingdomProducts See list of Cadbury productsRevenue £5,384 million (2008)Operating £388 million (2008)incomeNet income £364 million (2008)Employees 71,657 (2008)[1]Parent Kraft FoodsWebsite
  2. 2. Cadbury is a confectionery company owned by Kraft Foods and is the industryssecond-largest globally after Mars, Incorporated.[2] With its headquartersin Uxbridge, London,England, the company operates in more than 50 countriesworldwide.The company was known as Cadbury Schweppes plc from 1969–2008 until itsdemerger, in which its global confectionery business was separated from its USbeverage unit (now called "Dr Pepper Snapple Group").[3] It was also a constantconstituent of the FTSE 100from the indexs 1984 inception until its 2010 KraftFoods takeover.[4][5] History1824-1900: Early historyIn 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which heproduced himself, at Bull Street in Birmingham, England. He later moved into theproduction of a variety of cocoa and drinking chocolates, made in a factory inBridge Street and sold mainly to the wealthy because of the high cost ofproduction. John Cadbury became a partner with his brother Benjamin and thecompany they formed was called Cadbury Brothers of Birmingham.[6]The brothers opened an office in London and in 1854 they received the RoyalWarrant as manufacturers of chocolate and cocoa toQueen Victoria. In the 1850sthe industry received a much needed boost, with the reduction in the high importtaxes on cocoa, allowing chocolate to be more affordable to everybody.Due to the popularity of a new expanded product line, including the "CadburysCocoa Essence", the company decided to cease trading in tea in 1873. Masterconfectioner Frederic Kinchelman was appointed to share his recipe andproduction secrets with Cadbury, which led to an assortment of chocolate coveredproducts.Taking over the business in 1861, John Cadburyssons Richard and George decided in 1878 that they needed new premises. Bettertransport access for milk that was inward shipped by canal, and cocoa that wasbrought in by rail from London, Southampton and Liverpool docks was taken into
  3. 3. consideration. With the development of the Birmingham West SuburbanRailway along the path of theWorcester and Birmingham Canal, they acquired theBournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km)south of the outskirts of Birmingham. Located next Stirchley Road railway station,which itself was opposite the canal, they renamed the estate Bournville and openedthe Bournville factory the following year.In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works andplanned, at his own expense, a model village which would alleviate the evils ofmodern more cramped living conditions. By 1900 the estate included 313 cottagesand houses set on 330 acres (130 ha) of land. As the Cadbury familywere Quakers there were no pubs in the estate;[7] in fact, it was their Quaker beliefsthat first led them to sell tea, coffee and cocoa as alternatives to alcohol.[8]1900-2007Somerdale Factory from 1919 merger with Frys.In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milkthan previous chocolate bars, and it became the companys best selling product by1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soonfollowed by Whole Nut in 1933. By this point, Cadbury was the brand leader in theUnited Kingdom. These were accompanied by several otherproducts: Flake (1920),Cream-filled eggs (1923), Crunchie (1929) (Crunchie wasoriginally launched under the Frys name but later adopted by Cadburys)andRoses (1938).[9]Cadburys Milk Tray was first produced in 1915 and continued in productionthroughout the remainder of the First World War. More than 2,000 of Cadburysmale employees joined the Armed Forces and to support the war effort, Cadburyprovided clothing, books and chocolate to soldiers. After the war,the Bournville factory was redeveloped and mass production began in earnest. In
  4. 4. 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919undertook a merger with J. S. Fry & Sons, another chocolate manufacturer,resulting in the integration of well-known brands such as Frys ChocolateCream and Frys Turkish Delight.[6].During World War II, parts of the Bournville factory were turned over to warwork, producing milling machines and seats for fighter aircraft. Workers ploughedfootball fields to plant crops. As chocolate was regarded as an essential food, itwas placed under government supervision for the entire war. The wartimerationing of chocolate ended in 1949, and normal production resumed. Cadburysubsequently built new factories and had an increasing demand for theirproducts.[6]Schweppes merger (1969)The Cadbury Schweppes logo used until the demerger in 2008Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in1969.[10]Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea andmore. In the US, Schweppes Beverages was created and the manufacture ofCadbury confectionery brands was licensed to The Hershey Company.Snapple, Mistic and Stewarts (formerly Cable Car Beverage) were soldby Triarc to Cadbury Schweppes in 2000 for $1.45 billion.[11] In October of thatsame year, Cadbury Schweppes purchased Royal Crown from Triarc.[12]Schweppes demergerIn March 2007, it was revealed that Cadbury Schweppes was planning to split itsbusiness into two separate entities: one focusing on its main chocolate andconfectionery market; the other on its US drinks business.[13] The demerger tookeffect on 2 May 2008, with the drinks business becoming Dr. Pepper SnappleGroup Inc.[3] In December 2008 it was announced that Cadbury was to sell itsAustralian beverage unit to Asahi Breweries.[14]
  5. 5. 2007-presentIn October 2007, Cadbury announced the closure of the SomerdaleFactory, Keynsham, formerly part of Frys. Between 500 and 700 jobs wereaffected by this change. Production transferred to other plants in England andPoland.[15]In 2008 Monkhill Confectionery, the Own Label trading division of CadburyTrebor Bassett was sold to Tangerine Confectionery for £58million cash. This saleincluded factories at Pontefract, Cleckheaton and York and a distribution centrenear Chesterfield, and the transfer of around 800 employees.[16]In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolateproducts with palm oil. Despite stating this was a response to consumer demand toimprove taste and texture, there was no "new improved recipe" claim placed onNew Zealand labels. Consumer backlash was significant from environmentalistsand chocolate lovers. By August 2009, the company announced that it wasreverting to the use of cocoa butter in New Zealand.[17] In addition, they wouldsource cocoa beans through Fair Trade channels.[18] In January 2010 prospectivebuyer Kraft pledged to honour Cadburys commitment.[19]Kraft Foods takeover (2010)On 7 September 2009 Kraft Foods made a £10.2 billion (US$16.2 billion)indicative takeover bid for Cadbury. The offer was rejected, with Cadbury statingthat it undervalued the company.[20] Kraft launched a formal, hostile bid forCadbury valuing the firm at £9.8 billion on 9 November 2009.[21] BusinessSecretary Peter Mandelson warned Kraft not to try to "make a quick buck" fromthe acquisition of Cadbury.[22]On 19 January 2010, it was announced that Cadbury and Kraft Foods had reacheda deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadburyat £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal willcreate a "global confectionery leader", had to borrow £7 billion (US$11.5bn) inorder to finance the takeover.[23]The Hershey Company, based in Pennsylvania, manufactures and distributesCadbury-branded chocolate (but not its other confectionery) in the United Statesand has been reported to share Cadburys "ethos".[24] Hershey had expressed an
  6. 6. interest in buying Cadbury because it would broaden its access to faster-growinginternational markets.[25] But on 22 January 2010, Hershey announced that it wouldnot counter Krafts final offer.[26][27][28]The acquisition of Cadbury faced widespread disapproval from the British public,as well as groups and organisations including trade union Unite,[29] who foughtagainst the acquisition of the company which, according to Prime Minister GordonBrown, was very important to the British economy.[30] Unite estimated that atakeover by Kraft could put 30,000 jobs "at risk",[24][31][32] and UK shareholdersprotested over the Mergers and Acquisitions advisory fees charged by banks.Cadburys M&A advisers were UBS,Goldman Sachs and MorganStanley.[33][34][35] Controversially, RBS, a bank 84% owned by the United KingdomGovernment, funded the Kraft takeover.[36][37]On 2 February 2010, Kraft secured over 71% of Cadburys shares thus finalisingthe deal.[38] Kraft had needed to reach 75% of the shares in order to be able to delistCadbury from the stock market and fully integrate it as part of Kraft. This wasachieved on 5 February 2010, and the company announced that Cadbury shareswould be de-listed on 8 March 2010.[39]On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer andchief financial officer Andrew Bonfield[40] all announced their resignations. Stitzerhad worked at the company for 27 years.[41]On 9 February 2010, Kraft announced that they were planning to close theSomerdale Factory, Keynsham, with the loss of 400 jobs.[42]The managementexplained that existing plans to move production to Poland were too advanced tobe realistically reversed, though assurances had been given regarding sustainingthe plant. Staff at Keynsham criticised this move, suggesting that they felt betrayedand as if they have been "sacked twice".[43] On 22 April 2010, Phil Rumbol, theman behind the famous Gorilla advertisement, announced his plans to leave theCadbury company in July following Krafts takeover.[44]In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte of Korea.The European Commission made the sale a condition of the Kraft takeover. As partof the deal Kraft will keep the Cadbury, Halls and other brands along with twoplants in Skarbimierz. Lotte will take over the plant in Warsaw along with the EWedel brand.[45]
  7. 7. OperationsUnited Kingdom Cadbury Founded 1824 Headquarters Bournville, Birmingham,EnglandThe confectionery business in the UK is called Cadbury UK (formerly CadburyTrebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in theUK. Biscuits bearing the Cadbury brand, such as Cadbury Fingers, are producedunder licence byBurtons Foods. Cadbury also owns Trebor Bassett,Frys, Maynards and Halls.Ice cream based on Cadbury products, like 99 Flake, is made under licenceby Fredericks Dairies. Cadbury cakes and chocolate spread are manufacturedunder licence by Premier Foods, but the cakes were originally part of CadburyFoods Ltd with factories at Blackpole in Worcester and Moreton onthe Wirral with distribution depots throughout the UK.Other Kraft subsidiaries in the UK include: Cadbury Two LLP, Cadbury UKHoldings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, CadburyHoldings Limited, and Cadbury One LLP.Ireland Cadbury Founded 1932 Headquarters Coolock, Dublin, Ireland
  8. 8. Cadbury Ireland Limited is based in Coolock in Dublin. Cadbury opened their firstIrish factory in Ossary RD., Dublin in 1933, when the company manufactured andsold just three products. Today, it exports over 200 of its products to 30 countriesworldwide, making a contribution of €110 million of Irish trade. Cadbury Irelanduses local ingredients. More than €250 million worth of Cadbury chocolate isproduced in Ireland, is exported every year, bringing Ireland valuable earningsfrom abroad.Cadbury Ireland operates three factories in Ireland with two in Dublin,in Coolock (where the headquarters of Cadbury Ireland are located) and Tallaght.The third is in Rathmore, County Kerry. Products made by Cadbury in Irelandinclude Cadbury Dairy Milk, Wispa, Flake, and Crunchie.United States Cadbury Founded December 2002 Headquarters Parsippany-Troy Hills, New Jersey, United States Products Trident, Certs, Chiclets, Halls (cough drop)Cadbury Adams produces candy, gum, breath mints and cough drops. It isheadquartered in Parsippany, New Jersey. The company was formed after thethen Cadbury Schweppespurchased the Adams brand from Pfizer in December2002 for US$4.2 billion.American Chicle was purchased by Warner-Lambert in 1962; Warner-Lambertrenamed the unit Adams in 1997 and merged with Pfizer in 2000.Cadbury merged with Peter Paul in 1978.[46] Ten years later, The HersheyCompanyacquired the chocolate business from Cadbury.[46] Accordingly, althoughthe Cadbury groups chocolate products have been sold in the US since 1988, theproducts are manufactured by Hershey. Before the May 2008 demerger, the North
  9. 9. American business also contained beverage unit Cadbury Schweppes AmericasBeverages. In 1982, Cadbury Schweppes purchased the Duffy-Mott Company.[47]Cadbury Adams products include: Maynards  Wine Gums (original and Sour)  Swedish Fish  Swedish Berries  Juicy Squirts (Sours, Citrus, and Berry)  Original Gummies  Fuzzy Peach  Sour Chillers  Sour Patch Kids  Mini Fruit Gums  Sour Cherry Blasters  Fruit Mania  Bassetts Liquorice Allsorts Gum  Black Jack chewing gum  Bubbaloo bubble gum  Bubblicious bubble gum  Chiclets  Clorets  Dentyne  Freshen Up Gum  Sour Cherry Gum (Limited)  Sour Apple Gum (Limited)  Stride  Trident Other  Certs breath mints
  10. 10.  Halls (cough drop) Discontinued products  Beemans chewing gum  Cinn*a*Burst gum  Clove gum  Fruit*a*Burst gum  Mint*a*Burst gum  SparkiesAustralia and New ZealandCadbury operates three Australian factories as well as one in New Zealand; twoin Melbourne, Victoria (Ringwood and Scoresby), oneinHobart, Tasmania (Claremont), and one in Dunedin, New Zealand.The Claremont factory was once a popular tourist attraction and operated dailytours; however, the factory ceased running full tours mid-2008, citing health andsafety reasons.[48] Cadbury has been upgrading its manufacturing facility atClaremont, Tasmania, Australia, since 2001 [49]On 27 February 2009 the confectionery and beverages businesses of CadburySchweppes in, Australia were formally separated and the beverages business beganoperating as Schweppes Australia Pty Ltd. In April 2009, Schweppes Australia wasacquired by Asahi Breweries.[50]In late June 2012, Cadbury introduced Marvellous Creations a new chocolate rangewith three flavours - Peanut Toffee Cookie, Jelly Crunchie Bits or Jelly PoppingCandy Beanies covered in Dairy Milk Chocolate.[51]CanadaCadbury Canada produces and/or imports several products that are sold under theCadbury and Maynards labels, including the following: Cadbury  Dairy Milk (various flavours)  Crunchie
  11. 11.  Crispy Crunch  Wunderbar  Mr Big  Caramilk  Flake  Cream Egg  Mini Eggs  Pep  Chocolate Buttons Maynards  Wine Gums  Sour Wine Gums  Swedish Fish  Sour Patch Kids  Juicy SquirtsIndia Cadbury Founded 19 July 1948 Headquarters Mumbai, India Key people Anand Kripalu, Managing Director[52] Products Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs, Oreo andBournvita Employees 2000
  12. 12. Cadbury India began its operations in India in 1948 by importing chocolates. Itnow has manufacturing facilities in Thane, Induri (Pune) and Malanpur(Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in NewDelhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai.Since 1965 Cadbury has also pioneered the development of cocoa cultivation inIndia. For over two decades, Cadbury has worked with the Kerala AgriculturalUniversity to undertake cocoa research.[53][54]Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury Indiaoperates in four categories: chocolate confectionery, milk food drinks, beverageand candy & gum category. Its products include Cadbury Dairy Milk, Bournville,5-Star, Perk, Gems, Eclairs,Bournvita,[55] Celebrations, Bilkul [56] Bournville,Cadbury Dairy Milk Shots, Cadbury Dairy Milk Silk, Halls, Tang and Oreo.It is the market leader in the chocolate confectionery business with a market shareof over 70%.[57] The Brand Trust Report, India Study, 2011 published by TrustResearch Advisory ranked Cadbury in the top 100 most trusted brands list.Cadbury India will soon launch parent Kraft Foods legendary triangular Swisschocolate brand Toblerone, to take on Italian brand Ferrero Rocher in the premiumchocolate market.[58]Other subsidiariesOther Kraft subsidiaries including the Cadbury name include[59] Cadbury Botswana (Proprietary) Limited Botswana Cadbury (Swaziland) (Pty) Limited Swaziland Cadbury Adams (Philippines) Inc. Philippines Cadbury Adams (Thailand) Limited Thailand Cadbury Adams Bolivia S. A. Bolivia Cadbury Adams Canada Inc. Canada Cadbury Adams Colombia S. A. Colombia Cadbury Adams Costa Rica, S. A. Costa Rica Cadbury Adams Distribuidora Mexico, S. de R. L. de C. V. Mexico Cadbury Adams Dominicana S. A. Dominican Republic Cadbury Adams Ecuador S. A. Ecuador Cadbury Adams El Salvador S. A. de C. V. El Salvador
  13. 13.  Cadbury Adams Guatemala, S. A. Guatemala Cadbury Adams Holdings LLC Delaware United States Cadbury Adams Honduras, S. A. Honduras Cadbury Adams Manufactura, S. de R. L. de C. V. Mexico Cadbury Adams Mexico, S. de R. L. de C. V. Mexico Cadbury Adams Middle East Offshore S. A. L. Lebanon Cadbury Adams Middle East S. A. L. Lebanon Cadbury Adams Nicaragua, S. A. Nicaragua Cadbury Adams Panama, Sociedad Anonima Panama Cadbury Adams Peru S. A. Peru Cadbury Adams Servicios, S. de R. L. de C. V. Mexico Cadbury Adams USA LLC Delaware United States Cadbury Adams, S. A. Venezuela Cadbury Bebidas De Argentina S. A. Argentina Cadbury Belgium BVBA Belgium Cadbury Beverages de Venezuela CA Venezuela Cadbury Beverages Japan Limited United Kingdom Cadbury Brasil Comercio de Alimentos Ltda. Brazil Cadbury CIS B. V. Netherlands Cadbury Confectionery (Guangzhou) Co., Limited China Cadbury Confectionery B. V. Netherlands Cadbury Confectionery Malaysia Sdn. Bhd. Malaysia Cadbury Confectionery Sales (M) Sdn. Bhd. Malaysia Cadbury Confy (Proprietary) Limited Botswana Cadbury CR, s. r. o. Czech Republic Cadbury Denmark ApS Denmark Cadbury Egypt For Importation L. L. C. Egypt Cadbury Egypt For Trade S. A. E. Egypt Cadbury Egypt Group For Food Industries Company S. A. E. Egypt Cadbury Egypt S. A. E. Egypt Cadbury Enterprises Holdings B. V. Netherlands Cadbury Enterprises Pte. Ltd. Singapore Cadbury Espana, S. L. Spain
  14. 14.  Cadbury Europe S. A. Switzerland Cadbury Financial Services United Kingdom Cadbury Food Co. Limited China China Cadbury Four Seas Company Limited Hong Kong Cadbury France France Cadbury Ghana Limited Ghana Cadbury Holdings B. V. Netherlands Cadbury Hong Kong Limited Hong Kong Cadbury India Limited India Cadbury Industrial Espana, S. L. Spain Cadbury International & Leasing, S. de R. L. de C. V. Mexico Cadbury International Limited United Kingdom Cadbury Ireland Export Limited Ireland Cadbury Ireland Limited Ireland Cadbury Ireland Sales Ltd Ireland Cadbury Japan Ltd. Japan Cadbury Kenya Limited Kenya Cadbury Limited New Zealand Cadbury Limited United Kingdom Cadbury Mauritius Ltd Mauritius Cadbury Mexico Investments B. V. Netherlands Cadbury Morocco Morocco Cadbury Nederland B. V. Netherlands Cadbury Netherlands International Holdings B. V. Netherlands Cadbury Nigeria PLC Nigeria Cadbury Nominees Limited United Kingdom Cadbury Norway AS Norway Cadbury Pakistan Limited Pakistan Cadbury Polska Sp. z o. o. Poland Cadbury Portugal - Produtos de Confeitaria, Lda. Portugal Cadbury Pty Limited Australia Cadbury Russia Limited United Kingdom Cadbury Schweppes (Portugal) Sociedad Unipressoal, Lda. Portugal
  15. 15.  Cadbury Schweppes Finance plc United Kingdom Cadbury Schweppes France SAS France Cadbury Schweppes GmbH Germany Cadbury Schweppes Investments Ltd United Kingdom Cadbury Schweppes Ireland Limited Ireland Cadbury Schweppes Management Services (Pty) Limited South Africa Cadbury Schweppes Money Management plc United Kingdom Cadbury Schweppes Overseas Limited United Kingdom Cadbury Schweppes Treasury (Isle of Man) Isle of Man Cadbury Schweppes Treasury (UK) United Kingdom Cadbury Schweppes Treasury America Ireland Cadbury Schweppes Treasury International Ireland Cadbury Schweppes Treasury Services Ireland Cadbury Schweppes US Finance LLC Delaware United States Cadbury Schweppes Zimbabwe (Private) Limited Zimbabwe Cadbury Services SA Spain Cadbury Singapore Pte Limited Singapore Cadbury South Africa (Holdings) Limited United Kingdom Cadbury South Africa (Pty) Limited South Africa Cadbury South East Asia Limited Thailand Cadbury Stani Adams Argentina S. A. Argentina Cadbury Stani Adams Chile Productos Alimenticios Limitada Chile Cadbury Stimorol Danmark ApS Denmark Cadbury Sweden AB Sweden Cadbury Sweets Holdings B. V. Netherlands Cadbury Switzerland AG Switzerland Cadbury Three LLP United Kingdom Cadbury Trebor Bassett Services Limited United Kingdom Cadbury Wedel Sp. z o. o. Poland
  16. 16. Executive payIn 2008 Todd Stitzer, Cadburys CEO, was paid a £2,665,000 bonus. Combinedwith his annual salary of £985,000 and other payments of £448,000 this gives atotal remuneration of over £4 million.[60]AccountingIn July 2007, Cadbury Schweppes announced that it would be outsourcingits transactional accounting and order capture functions toShared BusinessServices (SBS) centres run by a company called Genpact, (a businesses servicesprovider) in India, China, andRomania. This was to affect all business units and beassociated with U. S. and UK functions being transferred to India by the end of2007, with all units transferred by mid-2009. Depending on the success of thismove, other accounting Human Resources functions may follow. Thisdevelopment is likely to lead to the loss of several hundred jobs worldwide, butalso to several hundred jobs being created, at lower salaries commensurate withwages paid in developing countries.[61]ProductsMain article: List of Cadbury productsMajor chocolate brands produced by Cadbury include the bars DairyMilk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp,and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes.As well as Cadburys chocolate, the company also owns Maynards and Halls, andis associated with several types of confectionery including former Trebor andBassetts brands or products such as Liquorice Allsorts, JellyBabies, Flumps, Mints, Dolly Mix, Black Jackchews, Trident gum, and Softmints.Notable product introductions include: 1865: Cocoa Essence 1875: Easter Eggs
  17. 17.  1897: Milk Chocolate and Fingers 1905: Dairy Milk 1908: Bournville 1915: Milk Tray 1920: Flake 1923: Creme Egg (launched as Frys) 1929: Crunchie (launched as Frys) 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1976: Double Decker 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa Gold (relaunched 2009 and 2011) 1996: Fuse 2001: Brunch Bar, Dream and Flake Snow 2009: Snow Bites 2010: Dairy Milk Silk and Dairy Milk Bliss 2011: BiscBits and Big Race 2011: Cadbury Bliss 2012: Marvellous CreationsAdvertising controversyIn May 2011 the model Naomi Campbell described the new advertisement for theBliss bar as insulting and hurtful. Reacting to the advertisement, which had the tagline Move over Naomi – there is a new diva in town, Campbell said, "I amshocked. Its upsetting to be described as chocolate, not just for me, but for allblack women and black people. I do not find any humour in this. "[62] A
  18. 18. spokesperson for the company insisted that the campaign was "a light-hearted takeon the social pretensions of Cadbury Dairy Milk Bliss". The campaign was, helater added, "no longer in circulation... we have no plans to repeat the campaign. "Reacting to Campbells outburst, comedian Reginald D. Hunter, on the BBCtelevision comedy quiz Have I Got News For You, suggested that it wascomplimentary for black people to be compared to chocolate, and that enjoymentof the Bliss bar might even be enhanced by a love of black people.[63]Health and safety2006 Salmonella scareOn 19 January 2006, Cadbury Schweppes detected a rare strain ofthe Salmonella bacteria, affecting seven of its products, said to have been causedby a leaking pipe. The leak occurred at its Marlbrook plant, in Herefordshire,which produces chocolate crumb mixture; the mixture is then transported tofactories at Bournville and formerly Somerdale to be turned into milk chocolate.[64]It was not until around six months after the leak was detected that CadburySchweppes officially notified the Food Standards Agency, shortly after which itrecalled more than a million chocolate bars.[64]In December 2006, the company announced that the cost of dealing with thecontamination would reach £30 million.[65][66]In April 2007, Birmingham City Council announced that it would be prosecutingCadbury Schweppes in relation to three alleged offences of breaching food safetylegislation. An investigation being carried out at that time by HerefordshireCouncil led to a further six charges being brought.[65] The company pleaded guiltyto all nine charges,[67][68] and was fined 1 million pounds at Birmingham CrownCourt—the sentencing of both cases was brought together.[69] Analysts have saidthe fine is not material to the group, with mitigating factors limiting the fine beingthat the company quickly admitted its guilt and said it had been mistaken that theinfection did not pose a threat to health.[69]
  19. 19. 2007 recallsOn 10 February 2007, Cadbury announced they would be recalling a range ofproducts due to a labelling error. The products were produced in a factory handlingnuts, potential allergens, but this was not made clear on the packaging. As aprecaution, all items were recalled.[70]On 14 September 2007, Cadbury Schweppes investigated a manufacturing errorover allergy warning, recalling for the second time in two years thousands ofchocolate bars. A printing mistake at Somerdale Factory resulted in the omissionof tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars.[71]2008On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made inits three Beijing factories, on suspicion of contamination with melamine. The recallaffected the mainland China markets, Taiwan, Hong Kong andAustralia.[72] Products recalled included Dark Chocolate, a number of products inthe Dairy Milk range and Chocolate Éclairs.[73]2009 HydrogenationCadbury continues to use hydrogenated oils in many of its signature products.Although trans fats are present, the nutrition labels round the values down tozero.[74]HeadquartersCadburys headquarters (Head Office UK) is the Cadbury House in the UxbridgeBusiness Park in Uxbridge, London Borough of Hillingdon, England.[75] Cadburyoccupies 84,000 square feet (7,800 m2) of space in its head office, which isBuilding 3 of the business park.[76] Cadbury, which leases space in the building itoccupies, had relocated from central London to its current head office.[77]Cadburys previous head office was in 25 Berkeley Square in Mayfair, City ofWestminster. In 1992 the company leased the space for £55 per 1 square foot(0.093 m2).[76] In 2002 the company agreed to pay £68.75 per square foot. TheDaily Telegraph reported in 2007 that the rent was expected to increase to a "three-
  20. 20. figure sum. " In 2007 Cadbury Schweppes had announced that it was moving toUxbridge to cut costs. As of that year the head office had 200 employees.[78] Afterthe Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury headoffice would remain the "Cadbury House. " [79]