Ceylon tea

1. Best Tea in the world
Good Flavour / Taste / Variation
High in Quality
Sustainable Agriculture
Cleanest Tea in the world
Only Ozone friendly Tea in the World.
The pride of Sri Lanka

3. • Sri Lanka's 150-year-old tea industry
• 22 Regional Plantation Companies
• Nearly 450,000 people in Regional
Plantation Company[RPC]
• Over 160 Tea Export Companies & the
large number of Employees…
If this system clasped….

4. Nature Gifted – The Best Geographical & Climate
condition to us to produce the Best Tea to the World
Then how we are loosing our place?
Grower /
Manufacturer
Marketer /
Exporter
Buyers /
Distributers
Government
Not marketing well……
COP?
Labour?
Technology?
System?
Not Manufacturing
Good quality Tea……
Global Crisis?
Competitors?
We are working on
control the current
situation….

5. This may
be a good
system if
all are
mutually
share the
benefits
• But for us the
benefits stack with
some where else.
• We don’t have
enough control.
• Some times we are
loosing our
ownership of our
own Product.
Is this Traditional selling system Really helping us?

6. Key People in the Tea Industry
Producers
Tea Exporters / Marketer
Middle people
Distributers,
Brand owners,
Reproducers,
Resellers, Brokers, Etc
Customers / End Users
]
Producer is getting less than Rs 400/=
Customer Pays over Rs 1400/=
Producing Pure Ceylon Tea
Mostly Drinking Ceylon Tea Blended
with other origin Tea
Tea Producers are not getting the real Benefit
No real Benefits to End Consumers
This is the Real Benefit ZoneThis is the Real Benefit Zone

7. Only a very small % of
them are consuming Real
Ceylon Tea…
Can You Imagine…. How many of Ceylon Tea
Consumers are drinking Real Ceylon Tea…

8. Only few Middle people are working in mutual benefits
basis
They Decide
•The Price
•The Blend
•The Taste
•The Brand
The worlds leading Tea Brands are started their journey in Sri
Lanka. Established their brand & left from our country. Now they
are doing their operations in other counties. Taking bulk tea, mixing
Ceylon tea with other origin Tea and perform well because of built
strong brand name
Since it’s a business process they are really genius &
talented
Actually we are not strong enough to make control on our own
produced product or feared to do the same that they do or really we
are not Capable enough to perform like them including myself.

9. The worlds leading Tea Brands are started Private label packing in Sri Lanka.
Once they establish the
Brand

10. Over 160 Tea Export Companies – Most of them have their
own Brand some of them are having more than one brands
Roughly over 200 Export Brands
Is this a Critical fact to tea export
Industry?
Tea Brands
Only few Succeeded as Ceylon Tea Brand

13. Please
Sir…
(Malty
Nationals)
Give us a
Chance to
Pack for
your
Brand.
Finally The Worlds Best Tea Producers
Status

14. Take that
money and
do CSR
Ceylon
Tea
Producers
Malty
National
s
We don’t want money for CSR, We need
Best price for our Tea

18. You
always
need My
supportCeylon Tea
Producers
Mutual Support which give mutual
benefits is really Important.
But Here We always…
A Dependents…
Brand Owners
Malty Nationals
Other Intermediates
Even with Our Legs we can not stand alone….

19. If we follow the same &
fear for changes...
If we ready to change
together,
Even with out leg We
can stand our own…

20. Once the Tea Prices raise again….
We all will forget every thing and again will fall in
the same track….
Then the future of Ceylon Tea is????????

21. I started Instant Tea
Production
I am starting Instant Tea
Production
I am starting Instant Tea
Production too
I am going to buy new
blending Machine for OPA
I bough a new blending
Machine for OPA
I ordered a new blending
Machine for OPA
Isthisagoodsignforfuturesuccessas
Industry?
Justimaginetheinvestmentinover160
companies&Estatesinthissmallcountry

22. I started Instant Tea
Production
I need some instant Tea I will
but. And I am going to start
bottling liquid Tea.
I will supply the raw
materials for that
Then I will buy small leaf
machine We will share the
facility
I bough a new blending
Machine for OPA
Then I will buy a blending
machine only for Green Tea.
WeknowthatthisagoodforthefutureofIndustry
ButWenevergoingtodoit.Becauseweare……
Imagineascountryhowmuchwecansave?

23. Diversified market
Diversified Product
Diversified
Manufacturing facility
Central
Coordinating
Committee for
Ceylon Tea
Established Distribution
Market Specialist
Product Specialist
Manufacturing Specialist
Mutual Benefits

24. Alone we may walk in the success path but
not the Industry.
Finally If the Industry falls definitely it will
affect to the individual.
An outsider can not propose the solution
All Ceylon Tea family has to sit together
Tea Growers
Manufactures
Exporters
Ect
Ceylon Tea, Packing of Private label,
No of brands, Destination,
Distribution, Product, Country,
Producing Quality Product,
Regulations, Promotions, Common
Barriers, Unity, Common
competitors, Coordination's,
Common Promotions, Exhibition,
COP,….

25. A Member of Ceylon
Tea Family….
We may have reasons
for packing for other
origin brand and mixing
with other origin Teas.
But there must be a way
to find Market for Pure
Ceylon Tea……
Together let’s take pride
in sharing the best of
Ceylon teas to the World..
Tea is our Life……
We don’t need to
destroy any body else
market.
We have to build a
market for Ceylon Tea all
over the world.