A final year group project created by Bournemouth University Global Media Practice students. This was a project aimed at creating a cross-platform media campaign to raise awareness around first aid within the UK. In order to achieve this we have created a short social media campaign and an interactive digital magazine that was distributed on ipad and a fully functional version was demonstrated in front of a live audience. These are the accompanying slides to our final presentation. All materials and content mentioned within the presentation were created over a three month period and have been created with the sole intention of educational purposes. As such it is not possible to redistribute these materials for profit.