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Business Environments Of Starbucks
- 5. Marketing Environment of Starbucks Group Members • Sumaiya Islam-1471 • Golam Ishtiak Ayan-1492 • Raisul Islam Akash-1493 • A.K.M Sajib-Uz-Zaman Shanto-1494 • Rakibuzzaman Mahdi-1512 • S M Aminul Islam-1893
- 9. STARBUCKS TODAY 30000+ Stores 70+ Countries 1st Roaster & Retailer
- 10. The Marketing Environment Micro-environment Macro-environment
- 11. Micro Environment • The Suppliers • The Marketing Intermediaries • Competitors • Customers • Public • Regulatory Agencies
- 12. Micro Environment 1. Suppliers • Provide the needed resources • Regency Centers, First Capital realty etc 2. Customers • Buyer of the product • Starbucks customers are mostly In developed Countries 3. Competitors • Business rivals with identical products • Costa Coffee, McDonalds Coffee
- 13. Micro Environment 4. Public • People who is or could be related to the company • Starbucks is known in countries without any starbucks branch 5. Market Intermediaries • Hired Firms to promote, sell, distribute • Helps Starbucks to reach any country 6. Regulatory Agencies • Exercise Autonomous Authority • Starbucks maintain business & financial rules
- 14. Macro Environment • Environmental • Political • Economical • Social • Technological • Legal
- 15. Macro Environment 1. Political • Taxation Policies, Government Stability, Employment Law • Starbucks sourcing of raw materials, taxation 2. Legal • Organization Law, Security Law, Contact Law • Starbucks genetically Modified Organism (GMO) project 3. Social • Attribute to work, Ethics, Culture • Growing coffee culture, Health consciousness
- 16. Macro Environment 4. Economic • Economic growth, inflation, unemployment • Rising starbuck’s labor cost, opportunity to create branches in developing countries 5. Technological • IT development, Research activities • Availability of coffee machines, online food order services 6. Environmental • Environmental rules and regulations • Environmental disasters in countries which produce coffee beans
- 18. Recommendations • Emerging international market • Complementary products • Penetration into rural market • Growth of packaged coffee products & iced beverages • Investment in advertisements & marketing initiatives • Building & retaining customer loyalty
- 19. “ May your coffee be stronger than your toddler ” -Howard Schultz, President and CEOStarbucks