Presentation by Paul Van Mele (Agro Insight) Roundtable of aflatoxin experts on “Building a multi-stakeholder approach to mitigate aflatoxin contamination of food and feed” Brussels, Monday 25th January 2016 Albert Borschette Conference Center, 36 rue Froissart,

1. Afla-what?
Making training
videos on aflatoxins
with and for farmers
Dr Paul Van Mele
www.agroinsight.com

2. Making videos starts by learning from farmers

3. People don’t always
believe what others want
to make them believe

4. Pre-test ideas and words of
videos by letting farmers
comment on fact sheets

5. Join farmers in their
activities and interact

6. Think beyond moulds
Women want to learn how soil health and pest management
can reduce both the white worms that drill holes in the
underground pods and the harmful fungi in the soil.

7. Enriching porridge with groundnuts is great, as long as it is safe

8. Farmers in Mali don’t know that animal fodder
is potential source of aflatoxin in milk

9. Zooming-in, zooming-out (ZIZO) method
for producing effective training videos

10. There is a need to map where farmers in
Africa have been trained on aflatoxins

11. Produce videos
with trained farmers only

12. Plan distribution of videos to reach farmers

13. Video-sharing platforms
Agro-Insight partners with Access Agriculture, an NGO that
manages two open-source video-sharing platforms:
• the Access Agriculture website for quality, scripted farmer training videos
(www.accessagriculture.org)
• Agtube for any other agric-related videos (non-scripted, participatory
video, short clips showing local innovations, videos for policy makers,…)
(www.agtube.org)

14. > 65 languages

15. Anybody can show videos
• specialised agencies
• extension staff
• local entrepreneurs
• rural information centres
• mobile phone businesses
• cable tv operators
• farmers
• …

16. Widespread distribution and use requires quality videos

17. Farmers and their children
deserve the best…
… food and advice
Dr Paul Van Mele
paul@agroinsight.com
www.agroinsight.com