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Afla-what?
Making training
videos on aflatoxins
with and for farmers
Dr Paul Van Mele
www.agroinsight.com
Making videos starts by learning from farmers
People don’t always
believe what others want
to make them believe
Pre-test ideas and words of
videos by letting farmers
comment on fact sheets
Join farmers in their
activities and interact
Think beyond moulds
Women want to learn how soil health and pest management
can reduce both the white worms that drill holes in the
underground pods and the harmful fungi in the soil.
Enriching porridge with groundnuts is great, as long as it is safe
Farmers in Mali don’t know that animal fodder
is potential source of aflatoxin in milk
Zooming-in, zooming-out (ZIZO) method
for producing effective training videos
There is a need to map where farmers in
Africa have been trained on aflatoxins
Produce videos
with trained farmers only
Plan distribution of videos to reach farmers
Video-sharing platforms
Agro-Insight partners with Access Agriculture, an NGO that
manages two open-source video-sharing platforms:
• the Access Agriculture website for quality, scripted farmer training videos
(www.accessagriculture.org)
• Agtube for any other agric-related videos (non-scripted, participatory
video, short clips showing local innovations, videos for policy makers,…)
(www.agtube.org)
> 65 languages
Anybody can show videos
• specialised agencies
• extension staff
• local entrepreneurs
• rural information centres
• mobile phone businesses
• cable tv operators
• farmers
• …
Widespread distribution and use requires quality videos
Farmers and their children
deserve the best…
… food and advice
Dr Paul Van Mele
paul@agroinsight.com
www.agroinsight.com