Asda is the third largest UK grocery after Tesco and Sainsbury, with a market share of 14.1%. Its main office is in Leeds, England. More info >> https://www.foodresearchlab.com/insights/uk-market-retail-store-visit-asda/

1. THE UK MARKET RETAIL STORE VISIT BY THE FOOD
RESEARCH LAB Asda, Milton Keynes, UK.
4TH OCTOBER 2022
01

2. AGENDA
BACKGROUND
To understand the product availability in the
UK Supermarkets, especially at Asda’s.
Asda is one of the largest UK groceries by
market share, with 14.7% in the supermarket
sector after Tesco & Sainsbury's. Asda is
seeking to overtake Sainsbury as the UK's
second-largest grocery supermarket.
02

3. SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE: KANTAR, 2022 03

4. GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING)
04

5. Brand Observed
The history of Volvic began with volcanic eruptions in the Puy de la
Nugère region, creating natural water filters used to filter the water used
to produce Volvic Touch of Fruit Mineral water. The site became a
UNESCO World Heritage site in June 2018.
Company overview:
Target Product Category : Mineral Water
Name of the Product : Flavoured Water
05
Features: Unique mineral composition, fresh, crisp taste, recycled
packaging, renewable energy is used for manufacturing,

6. NUMBER OF FLAVOURS
• Watermelon
• Mango Passion
• Apple and Blackcurrant
• Kiwi and Lime
• Peach and Raspberry
• Strawberry
• Lemon and lime
• Summer fruit
Sugar-Free
06

7. Nutritional information per 100
mL
Energy: 0kcal
Fat: 0g
Carbohydrate: <0.5g
Of which Sugar: <0.5g
Protein : 0g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
07
Free from artificial flavouring, the product has blended a
touch of natural summer fruit flavour and Volvic Natural
Mineral Water to make this refreshing drink. It has only
one calorie per serving.
Volvic Touch of Fruit Summer Fruits Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural Summerfruit (Raspberry,
Strawberry, Blackcurrant) Flavouring
with other Natural Flavourings,
Primary Ingredient:
Volvic Natural Mineral Water
(99.8%)
Preservative:
potassium benzoate

8. Nutritional information per 100
mL
Energy: 1kcal
Fat: 0g
Carbohydrate: 0 g
Of which Sugar: 0g
Protein : 0g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
08
A touch of Natural Watermelon flavour with Volvic
Natural Mineral Water gives the drink a refreshing feel.
The product contains only two calories per serving and
no artificial flavouring.
Volvic Touch of Fruit Watermelon Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural watermelon flavouring
with other natural flavourings
Primary Ingredient::
Volvic natural mineral water
(99.8%)
Preservative:
potassium
benzoate

9. Nutritional information per 100
mL
Energy: 1kcal
Fat: 0g
Carbohydrate: 0 g
Of which Sugar: 0g
Protein : 0g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
09
Natural Kiwi and Lime flavours blended with Volvic
Natural Mineral Water make this drink refreshing. The
product contains only one calorie per serving and no
artificial flavouring.
Volvic Touch of Fruit Kiwi and Lime Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural Kiwi Flavouring with Other
Natural Flavourings
Primary Ingredient::
Volvic natural mineral water
(99.8%)
Preservative:
potassium
benzoate

10. Nutritional information per 100
mL
Energy: 1kcal
Fat: <0.5g
Carbohydrate: <0.5g
Of which Sugar : 0g
Protein : 0g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
10
With only three calories per serving, Volvic Touch of Fruit
Lemon and Lime has blended Volvic Natural Mineral
Water with natural Lemon and Lime flavours, giving a
refreshing drink. The product has no artificial flavouring.
Volvic Touch of Fruit Lemon & Lime Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural flavouring agents and
natural lemon and lime flavouring
Primary Ingredient::
Volvic natural mineral water
(99.6%)
Preservative:
potassium
benzoate

11. Nutritional information per 100
mL
Energy: 1kcal
Fat: <0.5g
Carbohydrate: <0.5g
Of which Sugar : 0g
Protein : 0g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
11
A touch of natural Mango and Passion fruit flavours
blended with Volvic Natural Mineral Water makes this
refreshing drink. The sugar-free product has only two
calories per serving and contains no artificial flavouring
Volvic Touch of Fruit Mango Passion Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural Mango and Passionfruit
flavouring with other natural
flavourings
Primary Ingredient::
Volvic natural mineral water
(99.8%)
Preservative:
potassium
benzoate

12. Nutritional information per 100
mL
Energy: 1kcal
Fat: <0.5g
Carbohydrate: <0.5g
Of which Sugar : 0g
Protein : 0g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
12
The refreshing drink contains Volvic Natural Mineral
Water and a touch of natural Apple and Blackcurrant
flavours. With only two calories per serving, the product
contains no added sugar or artificial flavouring.
Volvic Touch of Fruit Apple and Black currant Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural apple flavouring with other
natural flavourings
Primary Ingredient::
Volvic natural mineral water
(99.7%)
Preservative:
potassium
benzoate

13. Nutritional information per 100
mL
Energy: 1kcal
Fat: <0.5g
Carbohydrate: <0.5g
Of which Sugar : 0g
Protein : <0.5g
Fibre: g
Salt: <0.01g
Vitamin B6: 0.11mg
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
13
Juicy and natural Peach and Raspberry flavour blended
with Volvic Natural Mineral Water and added vitamin B6
makes Volvic Touch of Fruit a refreshing drink. Vitamin
B6 reduces fatigue and makes you feel invigorated. The
product is low in calories and contains only natural
flavours.
Volvic Touch of Fruit Peach & Raspberry Vitality
Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural peach and raspberry
flavouring with other natural
flavourings
Primary Ingredient::
Volvic natural mineral water
(99.7%)
Preservative:
potassium
benzoate
Vitamin:
Vitamin B6

14. Nutritional information per 100
mL
Energy: 1kcal
Fat: <0g
Carbohydrate: 0g
Of which Sugar : 0g
Protein : 0g
Fibre: g
Salt: <0.01g
Sweetener:
Sweeteners (Acesulfame K,
Sucralose)
14
A touch of natural Strawberry flavour blended with Volvic
Natural Mineral Water makes this a refreshing drink.
Moreover, the product has only two calories per serving
and no added sugar or artificial flavouring agents.
Volvic Touch of Fruit Strawberry Sugar-free
Acidity Regulator:
Citric acid
Flavor:
Natural Strawberry Flavouring with
other natural flavourings
Primary Ingredient::
Volvic natural mineral water
(99.8%),
Preservative:
potassium
benzoate
Vitamin:

15. 23
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