The document is an informational brochure for the American Juice Company, which produces shelf-stable juice blends for craft cocktails. It introduces the company's credo, product offerings including seasonal blends created by a renowned mixologist, benefits over fresh juices, and current hospitality clients. The company aims to simplify craft cocktail production through consistent, labor-saving blends while maintaining high quality.

1. AMERICAN
JUICE
COMPANY

2. OUR CREED
“We hold these Truths to be selfevident, that all Juice is not created
equal, that this beverage is endowed
by its Creator with certain
transferable delights, that among
these are Refreshment, Revelry, and
the perchance of Happiness.“

3. We offer a selection of gourmet
blends created using fruits,
vegetables, spices and other allnatural ingredients.
THE COMPANY
With our products, craft cocktails
can be made in a matter of
seconds – less dealing with produce
suppliers and reduced prep work
and waste.
Custom products are also available.
Have a flavor your patrons love
that’s not in one of our blends? We’ll
design a new product for you. We
understand each businesses
clientele is unique, which is why we
offer this ”tailor your flavor” service.
The American Juice Company team serving cocktails at Plantation
Field’s International Horse Trials.

4. THE PRODUCT
Our recipes are created by world-renowned mixologist Massimiliano Matté, who
has collaborated with Alain Ducasse, Heinz Beck, and Daniel Boulud.
Working with Matté, we tested hundreds of combinations of fruits, spices, extracts,
teas and syrups to create truly delicious artisanal blends. They're made with fruit
purchased in New York City and change seasonally: strawberries in spring,
mangoes in summer, pumpkins in fall and persimmon in winter.
Each season’s collection is based on research about flavor trends and is designed
to reduce labor intensity, maximize profits and facilitate a high-end cocktail
experience.
Our mixologist has 20 years experience in the food and beverage industry + Our
CEO’s family has been in the hotel businesses for six generations.
Which Means…
Our products are created by hospitality people for hospitality people.

5. THE PROBLEMS WITH CRAFT COCKTAILS
1. The quality and price of produce fluctuates.
2. High cost of labor (e.g. staff have to come in early to do prep work).
3. Fresh ingredients are expensive to buy in small quantities.
4. Bartenders require training, creating potential for error.
5. They’re not easy to make quickly. As the time increases, the amount served decreases.
6. Businesses can become dependent on their employees.
THE SOLUTIONS AJC PRODUCTS OFFER
1. Consistency of quality and flavor, and a stable price.
2. The process is less labor intensive, which means less prep work.
3. Blends are shelf-stable for six months – no refrigeration required.
4. Less qualified staff is necessary due to simplified production.
5. Increased volume while maintaining high quality, which means profits
are maximized while quality remains constant.
ADDITIONAL BENEFITS
• Because the products are versatile, bartenders and mixologists can use their
creativity countless different cocktails.

6. CRAFT COCKTAILS, SIMPLIFIED
The majority of a cocktail’s necessary flavor components are built into our
blends, allowing mixologists, barmen and consumers to easily create highquality drinks.

7. SEASONAL PRODUCTS
(NAMED IN HONOR OF FAMOUS AMERICANS)
THE CHUCK BLUEBERRY Purée of fresh blueberries with apples,
home-made orange-almond extract and fresh lime.
THE RAYMOND “PUMPKIN” CARVER Purée of caramelized pumpkin,
tropical passion fruit, fresh orange and Tellicherry pepper.
THE BERRY WHITE Purée of “Autumn Bliss” raspberries, freshly
crushed lemongrass and hints of green cardamom.
THE GINGER GERSHWIN Blend of spicy ginger and aromatic
lemongrass with home-made orange-lemon extract.
THE CORNELIUS VANILLABILT (SYRUP) Blend of Tahitian Vanilla
with a 14 additional spices to enhance the beans´ robust flavor.

8. SEASONAL PRODUCTS
(NAMED IN HONOR OF FAMOUS AMERICANS)
THE LOUIS APPLESTRONG Purée of ‘Golden Delicious’ apples with
warm winter spices like cardamom, star anise and cinnamon.
THE HARRIET PEACHER STOWE Purée of juicy peaches with spicy
ginger and fresh lemongrass.
THE YOGI PEARRA Purée of Williams' Bon Chretien pear puree with
aromatic thyme and Acacia honey.
THE TURMERIC DOUGLASS Fresh-squeezed blood oranges,
tangerines and homemade turmeric extract.

9. CURRENT CLIENTS
1. North End Grill: One of Danny Meyer’s
newest restaurants; uses our blueberry,
vanilla, pumpkin and ginger blends.
2. Campbell Apartment: N.Y.C.’s iconic bar
and lounge located in Grand Central;
uses our blueberry, vanilla and peach
blends.
3. Madison & Vine: The Library Hotel’s
restaurant; uses our vanilla, peach and
ginger blends.
4. Bookmarks: A rooftop bar on the top of a
boutique Midtown hotel; uses our apple,
peach, ginger and vanilla blends.
5. The Knickerbocker Club: The famous
Manhattan members-only club Franklin
Roosevelt once belonged to; uses our
raspberry, blueberry and apple blends.
6. Harding’s: An upscale America-themed
bar and restaurant; uses our apple blend.
7. Marriott Marquis: Marriott’s 4-star hotel,
the second largest hotel in the city; uses
our pumpkin, apple and ginger blend.
North End Grill’s bar manager Jeff Turok showcasing the
ingredients to their AJC cocktail.
The Campbell Apartment’s barman pours an AJC
cocktail.

10. American Juice Company Wholesale Price List
BOTTLE SIZE
(oz)
4
32
Base Price
Base $/ounce
$4.00
$15.00
$1
$0.47
CASE SIZE
(Bottles)
24
12
1st Discount
(cases)
2
2
Discount
0.05
0.05
Number of
Bottles
48
24
2nd Discount
Discount
10
0.1
Number of
Bottles
240
10
0.1
120
3rd Discount
Discount
15
15
0.15
0.15
4th Discount
Discount
20
0.2
Number of
Bottles
480
20
0.2
240
Number of
Bottles
360
180
$/Bottle
Price
$3.80
$14
$182.40
$342
$/Bottle
Price
$4
$864
$14
$1,620
$/Bottle
Price
$3
$13
$1224
$2295
$/Bottle
Price
$3
$1536
$12
$2880