Pure swiss slideshare


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pure swiss slideshare

  2. 3. Why is PURE SWISS a healthy choice? <ul><li>High Alkaline level: pH between 7.8 and 8.2 balances the acids in your body and skin (modern diets are too acidic) </li></ul><ul><li>Mineralization – naturally contains minerals between 385 mg/l and 549 mg/l </li></ul><ul><li>Natural Electrolytes fortify your body </li></ul><ul><li>A good source of Silica : leads to youthful looking skin and important to an overall healthy functioning body </li></ul><ul><li>0 to low Nitrates – a pollutant that should have no place in drinking water </li></ul><ul><li>Low sodium level: modern diets, processed foods are unhealthily sodium rich. Sodium is retained in the skin. </li></ul>
  3. 4. Benefits of MINERAL water <ul><li>Minerals have shown beneficial effects on bones, kidneys, and heart </li></ul><ul><li>Alkaline (pH-level) help the body balance the acids </li></ul><ul><li>Restore and maintain the natural Electrolyte level in your body. </li></ul><ul><li>Silica helps to keep your skin healthier and younger </li></ul><ul><li>It can help detoxify your body </li></ul><ul><li>Carbonated mineral water is capable of destroying germs , which are a source of various viral and bacterial infections </li></ul><ul><li>Sources: </li></ul><ul><li>-http://www.ehow.com/facts_4814752_health-benefits-mineral-water.html </li></ul><ul><li>-http://www.totallydrinkable.com/mineral-water-health-benefits-1.html </li></ul><ul><li>-http://www.buzzle.com/articles/mineral-water-health-benefits.html </li></ul>
  4. 5. Substances you want to avoid <ul><li>PURE SWISS naturally contains very low levels of three substances posing a risk to health: </li></ul><ul><li>NITRATE is one of two substances (bacteria and nitratein) which cause an immediate threat to health whenever the set standards are exceeded. </li></ul><ul><li>CHLORINE Drinking of chlorinated water increases the risk of colon and bladder cancer. Chlorine is often used in purified water to eliminate bacteria. </li></ul><ul><li>SODIUM is an important mineral that keeps the fluids in our bodies properly regulated. However, Americans consume more than double of the recommended upper limit. Too high Sodium intake is linked to high blood pressure, which increases the risk for heart disease and stroke. </li></ul><ul><li>Sources: </li></ul><ul><li>http://www.myswissmountain.com/_downloads/SwissMountain_KeyMinerals.pdf </li></ul><ul><li>http://www.ead.anl.gov/pub/doc/nitrate-ite.pdf </li></ul><ul><li>http://www.dhs.wisconsin.gov/eh/chemfs/fs/chlorine.htm </li></ul><ul><li>http://www.nitrate.com </li></ul><ul><li>http://www.pure-earth.com/chlorine.html </li></ul>
  5. 6. Bottled water segmentation – only a few are “ natural Mineral Water”
  6. 7. PURE SWISS‘ competitive advantage
  7. 8. PURE SWISS’ compelling USPs <ul><li>Purest mineral water – 0 to low nitrates! </li></ul><ul><li>A natural and healthy total mineralization </li></ul><ul><li>pH-level 7.8 - 8.2 makes it a natural Alkaline </li></ul><ul><li>Very low sodium </li></ul><ul><li>“ Made” in Switzerland </li></ul><ul><li>Doesn ’t compete with water needs of locals </li></ul><ul><li>Iconic label </li></ul><ul><li>Highly reliable sourcing and quality </li></ul>None of our competitors can claim ALL these points!
  8. 9. Water Quality comparison - I Beneficial minerals Unhealthy substances PURE SWISS Glass PURE SWISS PET Perrier Evian Fiji San Pellegrino Aqua-panna Voss PH-level 8.21 7.8 5.46 7.2 7.5 7.7 8.2 6.4 Total Mineralization 385 mg/l 549 mg/l 475 mg/l 357 mg/l 160 mg/l 1109 mg/l 137 mg/l 22 mg/l Calcium 71.2 mg/l 100.4 mg/l 147.3 mg/l 78 mg/l 17 mg/l 208 mg/l 30 mg/l 3.8 mg/l Magnesium 23 mg/l 23.6 mg/l 3.4 mg/l 24 mg/l 13 mg/l 55.9 mg/l 6.9 mg/l 0.78 mg/l Potassium 2.2 mg/l 0.7 mg/l 0.6 mg/l 1 mg/l 2.7 mg/l 0.9 mg/l Bicarbonate 75.7 mg/l 344.2 mg/l 390 mg/l 357 mg/l 140 mg/l 135.5 mg/l 100 mg/l Sulfate 200.4 mg/l 59.3 mg/l 33 mg/l 549.2 mg/l 21.4mg/l Silica 3.6 mg/l 7.4 mg/l 13.5 mg/l 83 mg/l 9 mg/l 8.2 mg/l Chlorine 0 mg/l 3.2 mg/l 21.5 mg/l 4.5 mg/l 7 mg/l 74.3 mg/l 7.1 mg/l Sodium 1.4 mg/l 2.6 mg/l 9 mg/l 5 mg/l 17 mg/l 43.6 mg/l 6.5 mg/l 4 mg/l Nitrate 0 mg/l 1.9 mg/l 18 mg/l 3.8 mg/l 0.151 mg/l 0.45 mg/l 5.7 mg/l
  9. 10. Water Quality comparison - II Beneficial minerals Unhealthy substances PURE SWISS Glass PURE SWISS PET Arrow-head Crystal Geysir San Benedetto Appolli-naris Gerold-steiner PH-level 8.21 7.8 7.8 7.0 7.68 5.8 6.9 Total Mineralization 385 mg/l 549 mg/l 121 mg/l 110 mg/l 250 mg/l 2650 mg/l 2488 mg/l Calcium 71.2 mg/l 100.4 mg/l 20 mg/l 40 mg/l 46 mg/l 100 mg/l 348 mg/l Magnesium 23 mg/l 23.6 mg/l 3.5 mg/l 8 mg/l 30 mg/l 130 mg/l 108 mg/l Potassium 2.2 mg/l 0.7 mg/l 1.4 mg/l 1.1 mg/l 20 mg/l 10.8 mg/l Bicarbonate 75.7 mg/l 344.2 mg/l 239 mg/l 110 mg/l 293 mg/l 1810 mg/l 1816 mg/l Sulfate 200.4 mg/l 59.3 mg/l 4.6 mg/l 4.8 mg/l 80 mg/l 38.3 mg/l Silica 3.6 mg/l 7.4 mg/l 30.6 mg/l 17 mg/l 40.2 mg/l Chlorine 0 mg/l 3.2 mg/l 13.2 mg/l 2 mg/l 2.8 mg/l 100 mg/l 39.7 mg/l Sodium 1.4 mg/l 2.6 mg/l 12.1 mg/l 2 mg/l 6.8 mg/l 410 mg/l 118 mg/l Nitrate 0 mg/l 1.9 mg/l 1.2 mg/l < 0.5 mg/l 6.9 mg/l 5.1 mg/l 5.1 mg/l
  10. 11. Is this fair trade?
  11. 12. Customers
  12. 13. Our target consumers <ul><li>Health & Quality conscious </li></ul><ul><li>Urban & well educated </li></ul><ul><li>25 years and above </li></ul><ul><li>A special focus on women </li></ul>
  13. 14. PURE SWISS Products
  14. 15. Our Products <ul><li>PURE SWISS is available as still and sparkling mineral water in PET and Glass (0.5 liter and 1.0 liter) </li></ul>
  15. 16. Where can I buy PURE SWISS? <ul><li>We also deliver to homes and offices. Please send us your PURE SWISS order request to: [email_address] </li></ul><ul><li>Deliveries of 10 packs and more are free of charge. </li></ul><ul><li>Northern California: </li></ul><ul><li>Andronico’s </li></ul><ul><li>Draeger’s </li></ul><ul><li>Zanotto </li></ul><ul><li>Gene’s Fine Foods </li></ul><ul><li>Biancchini’s </li></ul><ul><li>For all locations, please write us an Email: [email_address] </li></ul><ul><li>Southern California: </li></ul><ul><li>UCSD </li></ul><ul><li>Soda Soda Distribution </li></ul><ul><li>More locations coming soon </li></ul>
  16. 17. The company PURE SWISS Inc.
  17. 18. Marketing and Sponsoring PROMAN Women's Cycling Team Little League <ul><li>Focus on local marketing </li></ul><ul><li>In-store demonstrations </li></ul><ul><li>„ Guerilla Marketing“ </li></ul><ul><li>Multiple sponsoring activities </li></ul>AYSO Sponsoring
  18. 19. Leveraging Swiss Brand SWISS Week Promotion: In-Store joint promotion of various Swiss products:
  19. 20. International Presence Chile, Nov 2010 Dubai, SIAL Expo, Nov 2010 Vancouver, Feb 2010
  20. 21. Impressions
  21. 22. Follow us… <ul><li>www.pureswisswater.com </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  22. 23. Contact <ul><li>PURE SWISS, Inc. Alex Fries, CEO </li></ul><ul><li>P. O. Box 26291 – San Francisco, CA 94126, USA Tel. USA: +1 (408) 644 – 8104 Tel. CH: +41 (44) 586 – 7108 email: [email_address] </li></ul>
  23. 24. Benefits of drinking water <ul><li>Water is essential to all the vital functions of your body. </li></ul><ul><li>Drink regularly to: </li></ul><ul><li>Boost your energy level </li></ul><ul><li>Boost your immune system </li></ul><ul><li>Strengthen your mental sharpness </li></ul><ul><li>Cleanse and detox your body </li></ul><ul><li>Reduce the risk of many health issues people face, </li></ul><ul><ul><li>Cancer : bladder, breast, colon and kidney </li></ul></ul><ul><ul><li>Cholesterol : Water lowers blood cholesterol </li></ul></ul><ul><ul><li>Diabetes : Water prevents and helps to cure early adult-onset diabetes </li></ul></ul><ul><ul><li>Blood Pressure: Regular hydration prevents and helps to cure high blood pressure </li></ul></ul><ul><ul><li>Migraines: Water prevents and helps to cure migraines </li></ul></ul><ul><li>Sources: </li></ul><ul><li>Fereydoon Batmanghelidj, M.D., an internationally renowned researcher, author and advocate of the natural healing power of water (www.watercure.com). Dr. Fereydoon Batmanghelidj is not related in any way to SWISSeau Corporation and does not endorse or promote SWISSeau in any way. </li></ul><ul><li>http://www.mangosteen-natural-remedies.com/benefits-of-drinking-water.html </li></ul>The recommended water intake is 3 liters/ day for men and 2.2 liters/ day for women.
  24. 25. Benefits of Minerals <ul><li>Alkaline : Helps the body keep a proper pH balance and helps flush away toxins </li></ul><ul><li>Calcium : The mineral calcium is crucial to maintain normal bone density. Intake of calcium in sufficient amounts helps strengthen the bones and prevent development of bone diseases like osteoporosis. </li></ul><ul><li>Magnesium : This mineral boosts the immune system, thereby helping to fight infections effectively. </li></ul><ul><li>Potassium : Important mineral to keeping the heart, kidney and other important organs in good working condition. </li></ul><ul><li>Bicarbonate : acts as a buffer to maintain the normal levels of acidity (pH) in blood and other fluids in the body </li></ul><ul><li>Sulfate : Sulfate acts as a detoxifying agent and helps to cleanse the body thoroughly. </li></ul><ul><li>Silica : Key ingredient to keeping skin healthier, younger, and more radiant </li></ul><ul><li>Proper Electrolyte Balance : Electrolytes are nothing but salts (potassium, magnesium, chloride) that occur in the body. People experiencing electrolyte imbalance are asked to drink mineral water to restore and maintain normal electrolyte balance. </li></ul><ul><li>Sources: </li></ul><ul><li>http://www.buzzle.com/articles/mineral-water-health-benefits.html </li></ul><ul><li>http://www.ehow.com/about_4743810_alkaline-water-health-benefits.html </li></ul><ul><li>http://www.jashbotanicals.com/articles/silica_and_your_body.html </li></ul><ul><li>http://www.organicfacts.net/health-benefits/minerals/health-benefits-of-potassium.html </li></ul>
  25. 26. What experts say about Alkaline “… health depends on an internal alkaline environment.” Young discusses the importance of regulating your body’s acid/alkaline chemistry and how it can result in weight loss, increased stamina and strength, and a stronger immune system. SOURCE: -http://www.livestrong.com/article/47620-acid-vs.-alkaline-body/#ixzz1E6Uo9Jqd -http://www.naturalhealthschool.com/pH-balance.html <ul><li>“ Cancerous tissues are acidic, whereas healthy tissues are alkaline.” </li></ul><ul><li>Dr Warburg received the 1931 Nobel Prize for discovering the real cause of cancer in 1923. </li></ul><ul><li>What can you do? </li></ul><ul><li>  Eat a diet that is high in Alkaline foods and low in Acidic foods.  </li></ul><ul><li>Change your water from whatever you are drinking today to Alkaline Water . This will significantly assist you in helping you alkalize your entire body. </li></ul>Dr. Robert Young Dr. Warburg
  26. 27. Health benefits in the news 6/17/2010 http://www.shirleys-wellness-cafe.com/alkaline.htm#a 2011 EzineArticles.com Nov 01, 2009 http://www.articlesbase.com/medicine-articles/drink-alkaline-water-cure-or-prevent-a-host-of-ills-1408129.html If you exercise regularly or are an active sports enthusiast, you also need to replenish electrolytes to maintain energy and focus. www.the-best-sports-nutrition.com
  27. 28. Water News CBS news, 28.01.2011