This slide will give you some great tips on making the most of your YouTube channel that you may have created or are about to create. Learn, share and don't forget to comment.

1. Golden rules
of YouTube
Fola Daniel Adelesi

2. 1. Get on YouTube –
www.youtube.com
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3. 2. Name your channel
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Channel
name

4. 3. You don’t need the best of
cameras
 Your smart phones will do for a start
 That saves you some cost
 It’s always at your disposal
 It will not be too technical to handle
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5. Keep your videos short
 In a place like Nigeria, and many other
countries, many viewers bear the cost of
their data unlike getting access of free wifi
as it is in many other places.
 People in countries like this are more likely
to watch short videos because of their
data
 People are also very busy and keeping it
short helps a lot
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6. Be creative with titles
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Title
1. Creative titles
catch the
attention of
prospective
viewers
2. A video with a
creative title is
more likely to be
watched over
the ones with just
a name
3. Titles can also
reflect people in
the video or
content

7. Give your videos descriptions
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Description
Describing your video is
A very important part of
Putting the video online.
Viewers may choose
What to watch based
on the description of the
Videos they find online

8. Don’t forget to tag your videos
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Tagging your videos makes it so easy to
Find your videos online.
When tagging, add names of people in
The video and tag the topic of
discussion too.
When viewers search names of the
people in the video, yours will also
come up even if they were looking for
something else.
Tags in
this
video

9. Get a custom YouTube link
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Custom
link
It might take you a
while to get to this
level but its not hard.
Visit settings, click on
advanced settings
and follow the
instructions.
Having a custom link
makes it easier to give
your link to viewers

10. Choose an attractive
thumbnail
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thumbnails
Youtube will
usually give you
at least three
custom
thumbnails to
choose from.
Choose a nice
one because it
helps people to
identify your
channel and
some people
might watch your
videos just
because of the
thumbnail

11. Promote your videos
 You need to promote your videos in as many
ways as you can. Some options are:
 Sharing your video links to facebook,
 Twitter
 LinkedIn
 Instagram
 Embed in your website
 Promote directly on YouTube
 Insert in presentation slides
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12. Start with free editing softwares
 You don’t have to look for big editors who
will ask you to bring your head just to edit
a short video for you.
 Download a free editing software online
to do your own little editing
 You can also try the YouTube Editor
 If you focus too much on editing it may
deter you from sustaining the channel
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13. Have a call to action
 Create a call to action in your videos
 That will be a way to engage your viewers
 Before you even create the video, ask
yourself what you want the viewers to do
after watching the video and give them
that assignment.
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14. Mention your social media
accounts
 It is important to mention your social
media accounts where they can maintain
an online conversation with you or see
some of the other videos you are
creating.
 You must keep that online conversation
going across different platforms
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15. Story tell, train or counsel
 When you advertise to people you bore
them.
 When you story tell, create trainings in
your videos or offer counsel then you will
be able to engage the viewers
 You can still advertising a skill or product
but the viewer will not see a direct
advertisement
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16. Create series
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If you create a series, it
Will offer you the
opportunity to have
more content.
Your viewers will want
more and will keep
coming back.
In creating your series,
let each video be
independent of the
other. Don’t ask them to
go back and watch a
video. Let each video
be comprehensible
without having to see
another

17. Get a channel art
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Call it a banner or header, YouTube calls it a channel art. The image
Helps your subscribers to identify your channel and in some cases get
An idea of what your channel is about.
In this world of many similar names and titles, your channel art will make
a huge difference in standing you out.

18. Organise with a playlist
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Playlist
Your videos are more organised with a playlist. A playlist is like creating
a categories for your videos and putting the videos in the right group.
With that, viewers don’t have to scroll endlessly in search for videos
they don’t want to watch.

19. Stay within the comfort zone
 I don’t always ask people to stay in their
comfort zones but when it comes to
creating videos, getting a YouTube
channel and sustaining it, your best bet is
to stay within your comfort zone.
 Choose topics you understand and know
a lot about
 With this, you will be able to do very many
videos over several years.
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20. Regular upload schedule
 Once you are in your comfort zone and
you do a lot of videos, create an upload
schedule.
 When viewers know that you have an
upload schedule, they know when to
come back to your channel and get new
materials.
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21. What are you waiting for?
 Go on to your YouTube channel
 Get started
 And be sure to check
www.youtube.com/foladaniel
 Share this for free, pass comments on this
slides to tell people how useful it has been
and don’t edit it! The material is still mine 
 Get inspiring articles from www.foladaniel.com
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