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Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving
optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives
act as the vehicle to accomplish strategic goals. Strategic
initiatives translate vision into reality. The strategic
management process enables organizations to achieve objectives
through three stages: strategy formulation, strategy
implementation, and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan that seeks to
increase your organization’s competitive advantage. Your
strategic plan should aim to innovate. Throughout the
development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian
perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both
benefits and challenges in the business sphere. Be sure to
consider how globalization impacts your strategic plan and
address any international considerations if needed. Your
strategic plan will be completed throughout the course in Topic
1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be
sure to address instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic
Initiative Plan. Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key
stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger,
and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the
organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin.
PLEASE SEE GRADING RUBRICS BELOW
20.0 % Description of Plan
A description of the type of plan including the vision, mission,
and values of the organization is included. Description
demonstrates comprehensive subject knowledge and
understanding.
20.0 % Values and Culture
An explanation of how organizational values drive culture is
included. An explanation of the culture you intend to build or
that currently exist is included. Plan includes relevant examples
and applicable insight. Plan demonstrates comprehensive
subject knowledge and understanding.
20.0 % Competitive Advantage
An explanation of your competitive advantage is included. Plan
includes relevant examples and applicable insight. Plan
demonstrates comprehensive subject knowledge and
understanding.
10.0 % Presentation of Content
The content is written clearly and concisely. Ideas universally
progress and relate to each other. The project gives the audience
a clear sense of the main idea.
10.0 % Layout
The layout is visually pleasing and contributes to the overall
message with appropriate use of headings, subheadings, and
white space. Text is appropriate in length for the target
audience and to the point. The background and colors enhance
the readability of the text.
10.0 % Language Use and Audience Awareness (includes
sentence construction, word choice, etc.)
The writer uses a variety of sentence constructions, figures of
speech, and word choice in distinctive and creative ways that
are appropriate to purpose, discipline, and scope.
5.0 % Mechanics of Writing (includes spelling, punctuation,
grammar, language use)
Writer is clearly in control of standard, written, academic
English.
5.0 % Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to assignment and
style)
Sources are completely and correctly documented, as
appropriate to assignment and style, and format is free of error.

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  • 1. Strategic Plan Strategic Plan Assignment The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation. For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed. Your strategic plan will be completed throughout the course in Topic 1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be sure to address instructor feedback when possible. Part 1: Overview (Topic 1) Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders. In your presentation, address the following: 1. Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.
  • 2. 2. Provide the vision, mission, and values of the organization. 3. How do organization values drive the culture? 4. What is the culture you intend to build, or exists, today? 5. What is your competitive advantage? Provide three to five sources in your presentation. While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to Turnitin. PLEASE SEE GRADING RUBRICS BELOW 20.0 % Description of Plan A description of the type of plan including the vision, mission, and values of the organization is included. Description demonstrates comprehensive subject knowledge and understanding. 20.0 % Values and Culture An explanation of how organizational values drive culture is included. An explanation of the culture you intend to build or that currently exist is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding. 20.0 % Competitive Advantage An explanation of your competitive advantage is included. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding. 10.0 % Presentation of Content The content is written clearly and concisely. Ideas universally progress and relate to each other. The project gives the audience a clear sense of the main idea.
  • 3. 10.0 % Layout The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. 10.0 % Language Use and Audience Awareness (includes sentence construction, word choice, etc.) The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. 5.0 % Mechanics of Writing (includes spelling, punctuation, grammar, language use) Writer is clearly in control of standard, written, academic English. 5.0 % Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.