Purpose of Assignment Students will have the opportunity to develop a Balanced Scorecard. This, in turn, will allow them to create effective strategic objectives to be included as part of their overall strategic plan. They will also be presented with the task of creating a brief communication plan that will be used by their proposed division to efficiently distribute information with regard to their strategic initiatives. Resources Required Strategic Planning Outline and Week 4 textbook readingsGrading Guide Content Met Partially Met Not Met Comments: Identified key trends, assumptions, and risks in the context of student’s final business model. Developed the strategic objectives for student’s new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the vision and mission of student’s business. Considered the vision, mission, and values for student’s business and the outcomes of their SWOTT analysis. Consideredthe following four quadrants of the balanced scorecard when developing student’s strategic objectives: Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as: Market share Revenues and costs Profitability Competitive position Customer Value Perspective, which includes strategic objectives in areas such as: Customer retention or turnover Customer satisfaction Customer value Process or Internal Operations Perspective, which includes strategic objectives in areas such as: Measure of process performance Productivity or productivity improvement Operations metrics Impact of change on the organization Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as: Employee satisfaction Employee turnover or retention Level of organizational capability Nature of organizational culture or climate Technological innovation Evaluated potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis assignment and table student completed in Week 3. Created at least three strategic objectives for each of the four balanced scorecard areas. Basestudent’s solutions on a ranking of alternative solutions that includes the following: Identified potential risks and mitigation plans Analyzed a stakeholder and include mitigation and contingency strategies. Incorporated ethical implications. Developed a specific metric and target for each strategic objective using a balanced scorecard format. Outlined a brief communication plan discussing how student will communicate the company's strategic objectives that includes the following: Defined the purpose. Defined the audience. Identified the channel(s) of communication and why student selected that channel. The strategic objectives summary is a minimum of 1,050 to words in length. Total Available Total Earned 6 #/6 Writing Guidelines Met Partially Met N ...

1. Purpose of Assignment
Students will have the opportunity to develop a Balanced
Scorecard. This, in turn, will allow them to create effective
strategic objectives to be included as part of their overall
strategic plan. They will also be presented with the task of
creating a brief communication plan that will be used by their
proposed division to efficiently distribute information with
regard to their strategic initiatives.
Resources Required
Strategic Planning Outline and Week 4 textbook
readingsGrading Guide
Content
Met
Partially Met
Not Met
Comments:
Identified key trends, assumptions, and risks in the context of
student’s final business model.
Developed the strategic objectives for student’s new division of
the existing business in a balanced scorecard format in the
context of key trends, assumptions, and risks. The strategic
objectives are measures of attaining the vision and mission of
student’s business. Considered the vision, mission, and values
for student’s business and the outcomes of their SWOTT
analysis.

2. Consideredthe following four quadrants of the balanced
scorecard when developing student’s strategic objectives:
Shareholder Value or Financial Perspective, which includes
strategic objectives in areas such as:
Market share
Revenues and costs
Profitability
Competitive position
Customer Value Perspective, which includes strategic objectives
in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value
Process or Internal Operations Perspective, which includes
strategic objectives in areas such as:
Measure of process performance
Productivity or productivity improvement
Operations metrics
Impact of change on the organization
Learning and Growth (Employee) Perspective, which includes
strategic objectives in areas such as:
Employee satisfaction
Employee turnover or retention
Level of organizational capability
Nature of organizational culture or climate
Technological innovation
Evaluated potential alternatives to the issues and/or
opportunities identified in the SWOTT Analysis assignment and
table student completed in Week 3.

3. Created at least three strategic objectives for each of the four
balanced scorecard areas. Basestudent’s solutions on a ranking
of alternative solutions that includes the following:
Identified potential risks and mitigation plans
Analyzed a stakeholder and include mitigation and contingency
strategies.
Incorporated ethical implications.
Developed a specific metric and target for each strategic
objective using a balanced scorecard format.
Outlined a brief communication plan discussing how student
will communicate the company's strategic objectives that
includes the following:
Defined the purpose.
Defined the audience.
Identified the channel(s) of communication and why student
selected that channel.
The strategic objectives summary is a minimum of 1,050 to
words in length.

4. Total Available
Total Earned
6
#/6
Writing Guidelines
Met
Partially Met
Not Met
Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic
and previews major points.

5. Paragraph transitions are present, logical, and maintain the flow
throughout the paper.
The conclusion is logical, flows from the body of the paper, and
reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and

6. punctuation.
Total Available
Total Earned
2
#/2
Assignment Total
#
8
#/8
Additional comments:
Strategic Planning Outline
I. Title Page

7. II. Table of Contents
III. Executive Summary
IV. Strategic Plan Part 1: New Business Division of an Existing
Company; Vision, Mission, and Value Proposition
V. Strategic Plan Part 2: SWOTT Analysis – Internal and
External Environmental Analysis; Primary Internal
Considerations for the Development of a Strategic Plan.
VI. Strategic Plan Part 3: Assumptions, Risk and Change
Management Plan; Summary of Strategic Objectives; Corporate
Social Responsibility: Balanced Score Card and its impact on
stakeholders; the Communication Plan
VII. Strategies and Tactics Section
VIII. Conclusion
IX. Reference Page