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Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
Enterprise client in travel industry increased participation rate in loyalty program by 400%
1.
4Stage:Results COSTOFCUSTOMER ACQUISITION Decreaseincostsofcustomer acquisitionby42% 42% Cost ECOMMERCE CONVERSIONRATE 1% Averageconversion rateonsite 9.5%9.5% Conversionrate fromFlocktorytraffic Anewstrategywasdevelopedtochangethegoalofthecampaigntofocusongeneratingnewclient subscriptionstotheloyaltyprogramthroughasegmentationofincentives.Customerswhowere existingloyaltyprogrammemberswecontinuedtomotivateusingthepointssystem,forthosethat werenotmemberswedisplayedadifferentcampaignhighlightingthebenefitsoftheprogramand providinganincentivetojointheprogramtosaveontheirnexttravelpurchase. 3Stage:ChangeofStrategy Withthefirstresultsshowingasignificantlylowerthanaveragesharingrate,furtheranalysiswas conductedtoidentifythecauseofsuchresults:atechnicalevaluationwasperformed,different motivationamountsweretested,messagingwasrefined,andnewvisualelementswerecreated.The analysisconclusivelyshowedthattheuseofloyaltypointswasnotaneffectivebroadincentive strategysince62%ofallclientswerenotmembersoftheloyaltyprogram.Byusingexclusively loyaltypoints,thereferralprogramwasonlyappealingto38%oftheoverallclientbaseandwasnot relevanttotheremainingaudience. 2ⁿStage:Analysis AspartofthefirstlaunchofaFlocktorycampaign,theclientselectedtoutilizetheirexistingloyalty pointsasincentivefornewcustomerreferrals.Thefirstresultsshowedalowerthanaveragesharing rate(numberofrecommendations/numberofofferspresented)of6%. 1Stage:Launch STAGESOFTHECAMPAIGN ENTERPRISECLIENTINTRAVELANDTOURISM INDUSTRY FlocktoryPost-Checkoutmodule toincentivizeregistration orprovideloyaltypointstoexistingmembers SOLUTION Increaseparticipationrate inloyaltyprogram GOAL
2.
ADDITIONALMONTHLYSALES +2% Increaseinoverallsalesby2% GROWTHINLOYALTYPROGRAM MEMBERS Members 400% Increaseinnewmember registrationsby400% COSTOFNEW CLIENTREGISTRATION toloyaltyprogram 2,7x 2.7xdecreaseincostofnewclient acquisitiontoloyaltyprogram Cost
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