an api is something a lot of our brands could build.An application programming interface (API) is a protocol intended to be used as an interface by software components to communicate with each other. An API is a library that may include speciﬁcationsfor routines, data structures, object classes, and variables.
skype Skype in the Classroom uses Skype’s single sign-on. So not only do they know how teachers are using the education service, they also know how teachers are using the core Skype service - including their propensity to pay for services.
sell stuff in more placesBest Buy has opened up its inventoryand payment APIs for 3rd partydevelopers to use.Listia is one where you can put upyour old belongings, and use creditsto redeem for new items from onlineretailers, including Best Buy.Another, is eBay.
eBay used theBBYOpen APIs forits Gifts Nearbyholiday program soeBay shoppers couldﬁnd last minute giftsin-stock at retailersnearby, andcomplete a Best Buypurchase withoutleaving the site.
open up the value chainInventory & fulﬁllmentPayment processingHosting & analytics
3/17/13 Automated Customer Communications at Airbnb - Twilio Case Study3/17/13 Case Studies VOICE Projects support your value chain & your customers SMS Developers CLIENT SOLUTIONS DOCS HELP LOGIN Phone and SMS Marketing Campaign for Sony - Twilio Case Study VOICE SMS airbnb uses twilio to SOLUTIONS CLIENT DOCS To match travelers and hosts with ease, communication between hosts and guests using text automate mobile HELP LOGIN+ Case Studies Airbnb turned to Twilio for efficient mobile communications with to a request, they get an automated SMS with messaging. If a host hasn’t responded SMS. Projects information about the guest, the dates, and the price. They can reply via SMS as well DevelopersAirbnb is an online marketplace that enables private residents and commercial properties to rent ENHANCE CUSTOMERout extra space to travelers looking for a hotel alternative. The company slogan "travel like a COMMUNICATIONS Sony’s Epic Records used twilio to create a viral phone and SMS campaign,human" captures the essence of the unique experience Airbnb provides to travelers looking for Sony Music and Lamb of God +affordable, creative, or unconventional lodgings. Connect with customers in innovative went viral with a calling fans with recordings from band members promoting their new album ways using voice and SMS messages Enable detailed exchanges for scheduling HIGHLIGHTS unique album launch campaign using Twilio. and managers could easily add and providing a sample of their music. The band and collaboration Text message confirmations increase the number of successful bookings new recordings and check the progress of the campaign from anywhere. Boost customer satisfaction with high touch updates and information Automated messages remove the need for customer service reps to manually contact hosts
we could transform marketing into ‘MAAs’ Starbucks meets Passbook American Express meets Foursquare Spotify meets Blue Note Records meets iTunes Store MTA meets Google Maps meets Augmented Realitywhat api could you use or build with your clients and for their customers to create value?