Women #WTF

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With this talk, I won the "Battle of Big Thinking" at Circus Conference in Sydney on March 20, 2013

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Women #WTF

  1. 1. half of WOMENeverything
  2. 2. We’re paid about 80 cents on the dollar for the same work.the bad We’re less than 5% of CEOs and corporate boards. We’re less than 5% of agency creative directors.
  3. 3. We get ‘mommy tracked’.So we leave - not for home, but for other work.Some of us leave before we’re forced to...
  4. 4. the truth is, the modern corporate environment sucks for both men & women but it’s women who are going to change it
  5. 5. Because we possess half of the available talent, and more than half of the college degrees. Because we make 1/2 the purchasesWhy? and influence the others, in every category. Because we control half of the wealth, and start most of the businesses.
  6. 6. Women are more successful and stable entrepreneurs... but VCs don’t invest in us.and yet Women foster better results as executives & directors... but too few of us are promoted through ranks.
  7. 7. Women work, earn money, create economic growth, and control household and commercial purchasing...but especially But marketers and politicians treat us as a single type: The busy mom on the go.
  8. 8. women & marketing #WTF
  9. 9. women laughing alone with salad #WTF via: thehairpin.com
  10. 10. women struggling to drink water #WTF via: thehairpin.com
  11. 11. #WTF
  12. 12. #WTF
  13. 13. women & TECH #WTF
  14. 14. #WTF
  15. 15. #WTF
  16. 16. #wtf
  17. 17. why???
  18. 18. "I cannot say that I think you are very generous to the ladies; for, whilstyou are proclaiming peace and good-will to men, emancipating allnations, you insist upon retaining an absolute power over wives."But you must remember that arbitrary power is like most other thingswhich are very hard, very liable to be broken; and, notwithstanding allyour wise laws and maxims, we have it in our power, not only to freeourselves, but to subdue our masters, and without violence, throw bothyour natural and legal authority at our feet."
  19. 19. listen up.
  20. 20. women are not... women are... A ‘segment’. A diverse group. An ‘issue’. Half your customers An ‘initiative’. & your talent pool. A ‘program’. In control of 80% of spending.
  21. 21. some brands get it. most of the time.
  22. 22. Look at me, study me and understand me.Then, and only then, can you make my runningshoes. Don’t give me a small, pink version of aman’s running shoes. I’m not a small, pink version of a man.
  23. 23. pink it & shrink it
  24. 24. kick ass
  25. 25. Regina DuganFormer head of DARPA where are the women in tech? everywhere!PhD, Mechanical Engineering CalTech Liz Salcedo Inventor & Founder of Everpurse Maja J. Mataric Professor and Chan Soon-Shiong Chair in Computer Science, Neuroscience, and Pediatrics Director, Center for Robotics and Embedded Systems (CRES) Co-Director, Robotics Research Lab Vice Dean for Research Viterbi School of Engineering University of Southern California
  26. 26. Rear Admiral Grace Hopper, US Navy Sister Mary Kenneth KellerPioneer programmer of Harvard Mark I Helped develop BASICDeveloped the first compiler First woman to receive a PhD in Computer ScienceDeveloped the idea of machine-independent programminglanguagesPopularized the term “debugging” we were Hedy Lamarr Hollywood Star and inventor of spread spectrum here all communications and frequency hopping The grandmother of wireless communication along!
  27. 27. So what’s the big idea here?Simple.Treating women with respect It’s a business decision.isn’t just a moral issue.Nor is it merely a legal one.
  28. 28. we might not be your ‘target’,but we’re definitely your customer.
  29. 29. “If a board [or team] doesn’t look at all like the market being served, then something (Big) is (Badly) wrong.” Tom Peters
  30. 30. it’s simple, really.Hire women, and see business results.Create good products for women, and see business results.Market to women, and see business results.
  31. 31. ladiez ftw
  32. 32. make statements.
  33. 33. “the show doesn’t go onbecause it’s ready;it goes on because it’s 11:30”
  34. 34. “i don’t care if you f@#!ing like it”
  35. 35. #changetheratio

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