Content-rich, engaging and visually attractive event in the game is just the tip of the iceberg. Game operations refer to approaches built on the insights pulled from the analysis of data, collected through players' interactions and engagements, to form predictions about future behaviors. The first part paves the player own path and shows consistent steps of how the game can gain a lot from data and as a result enhance and personalize the player experience. The second part explains the core engine of any live game and clarifies how to compete through operations with the focus on delivering value, moreover, describes the toolset that enables recommendation of the right information to the right players at the right time.

2. 10+ years in Game industry
Launched data warehouse, real-time targeted promotions
solutions and operational toolset
Sergei Vasjuk
Wargaming.net
Audience Management Director
Establishing revenue streams and operations frameworks
based on value delivery, value promotion and value capture
Leading Live Operations & Operations Management team
in 6 locations including 17+ nationalities