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Latam 2015 VNI Mobile Media prezo

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Latam 2015 VNI Mobile Media prezo

  1. 1. Thomas Barnett, Jr. – Director, SP Thought Leadership Feb 2015 Cisco Visual Networking Index (VNI) Update Latin America (LATAM) Mobile Data Traffic Forecast 2014–2019 Shruti Jain – Senior Analyst Arielle Sumits – Senior Analyst Usha Andra – Senior Analyst
  2. 2. 2© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Visual Networking Index (VNI) Expanding the Scope of Cisco’s IP Thought Leadership Cisco® VNI Forecast research is an ongoing initiative to predict global traffic growth. This study focuses on consumer and business mobile data traffic and its key drivers. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Global Mobile Speed Data Global Forecast Data VNI
  3. 3. 3© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Data Traffic Drivers More Mobile Connections More Mobile Users Faster Mobile Speeds More Mobile Video Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 By 2019: Mobile Momentum Metrics 2014 2019 7.4 Billion 11.5 Billion 2014 2019 1.7 Mbps 4.0 Mbps 2014 2019 4.3 Billion 5.2 Billion 2014 2019 55% of Traffic 72% of Traffic
  4. 4. 4© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Latin America Mobile Data Traffic Drivers More Mobile Connections More Mobile Users Faster Mobile Speeds More Mobile Video Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 By 2019: Mobile Momentum Metrics 2014 2019 770 Million 997 Million 2014 2019 1.4 Mbps 3.0 Mbps 2014 2019 472 Million 497 Million 2014 2019 53% of Traffic 72% of Traffic
  5. 5. 5© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Overview
  6. 6. 6© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2019, global mobile data traffic will reach an annual run rate of 292 exabytes per year, up from 30 exabytes in 2014 (nearly 10-fold growth). 292X More than all IP traffic generated in 2000 65 Trillion images (e.g., MMS or Instagram) 6 Trillion video clips (e.g., YouTube) Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  7. 7. 7© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Data Traffic Growth / Top-Line Global Mobile Data Traffic will Increase 10-Fold from 2014─2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 57% CAGR 2014–2019 0 5 10 15 20 25 30 2014 2015 2016 2017 2018 2019 10.8 EB 2.5 EB 10.7 EB 6.8 EB 4.2 EB 16.1 EB 24.3 EB Exabytes per Month
  8. 8. 8© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Mobile Data Traffic Growth / Top-Line LATAM Mobile Data Traffic will Increase 10-Fold from 2014─2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 59% CAGR 2014–2019 0.2 0.4 0.6 0.9 1.4 2.0 0.0 0.5 1.0 1.5 2.0 2.5 2014 2015 2016 2017 2018 2019 Exabytes per Month
  9. 9. 9© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential LATAM Mobile Data Traffic Growth / Top-Line Country Mobile Data Traffic will Increase 10-Fold from 2014─2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 59% CAGR 2014–2019 0.0 0.5 1.0 1.5 2.0 2.5 2014 2015 2016 2017 2018 2019 Rest of LATAM Brazil Mexico Argentina Chile 39% 30% 7% 6% 20% 4% Exabytes per Month
  10. 10. 10© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Year in Review—2014 Strong Growth Reported Worldwide China ●  Mobile data traffic of China’s top 3 mobile operators grew 83% from mid-2013 to mid-2014 Japan ●  Mobile data traffic grew 43% from 3Q 2013 to 3Q 2014, according to Japan’s MIC India ●  Bharti Airtel reported mobile data traffic growth of 95% between 3Q 2013 and 3Q 2014 ●  Reliance Communications reported mobile data traffic growth of 75% between 3Q 2013 and 3Q 2014 Australia ●  As reported by ACMA, mobile data traffic grew 52% from mid-2013 to mid-2014* Italy ●  As reported by AGCOM, mobile traffic in Italy in 3Q13 was up 45% Y/Y* France ●  As reported by ARCEP, mobile traffic in France was up 107% from 3Q 2013 to 3Q 2014* Germany ●  As reported by BNA, mobile traffic in Germany grew 71% in 2013* Sweden ●  As reported by PTS, mobile traffic in Sweden grew 32 percent from mid-2013 to mid-2014 Korea ●  As reported by regulator KCC, mobile data traffic grew 36% between 1H13 and 1H14 Other ●  Vodafone’s European traffic grew 60% from 1Q 13-14 to 1Q14-15* COUNTRY TREND US ●  As reported by CTIA, mobile data traffic grew 120% in 2013*
  11. 11. 11© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 5 10 15 20 25 30 2014 2015 2016 2017 2018 2019 Latin America (LATAM) Middle East and Africa (MEA) Central and Eastern Europe (CEE) Western Europe (WE) North America (NA) Asia Pacific (APAC) Global Mobile Data Traffic Growth / Regions MEA has the Highest Growth Rate (72%) from 2014–2019 APAC will Generate 39% of all Mobile Data Traffic by 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 57% CAGR 2014–2019 15.7% 39.1% 9.9% 12.5% 7.3% 14.4% Exabytes per Month 8.4%
  12. 12. 12© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average Mobile User (Cellular Traffic per Month) 2014 2019GLOBAL Global MB per Month BY REGION North America Western Europe Latin America Central & Eastern Europe Middle East & Africa 585 1,893 916 431 466 627 353 4,406 11,029 5,808 3,181 3,954 8,299 3,746 Asia-Pacific Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  13. 13. 13© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average Mobile User (Cellular Traffic per Month) Sample Global Usage Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 3 Hours of Video 10 Video Calls 3 Hours of Audio 4 App Downloads 16 Hours of Video 15 Video Calls 10 Hours of Audio 20 App Downloads 2014 2019 585 MB Traffic/month 4.4 GB Traffic/month
  14. 14. 14© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Regional Mobile Networking Dynamics 2014 to 2019 Unique Conditions Affect Each Region’s Mobile Data Traffic Growth Note: The numbers above pertain to 2019, and the CAGR’s are for 2014–2019 period. Western Europe REGION No. of Mobile Users Asia Pacific Central & Eastern Europe Latin America Middle East & Africa North America No. of Mobile Devices / M2M No. of Users 2GB / Month Average Mobile Speed Mobile Data Traffic 2.8B Users +5% (CAGR) 5.4B Connects +8% (CAGR) 844 Users +46% (CAGR) 3.5 Mbps +12% (CAGR) 9.5 EBs / Mo. +58% (CAGR) 407M Users +1% (CAGR) 1.0B Connects +8% (CAGR) 497M Users +3% (CAGR) 799M Users +7% (CAGR) 320M Users +2% (CAGR) 383M Users +1 (CAGR) 179M Users +49% (CAGR) 3.7 Mbps +18% (CAGR) 3.5 EBs / Mo. +71% (CAGR) 997M Connects +5% (CAGR) 169M Users +51% (CAGR) 2.9 Mbps +16% (CAGR) 2.0 EBs / Mo. +59% (CAGR) 1.7B Connects +7% (CAGR) 269M Users +56% (CAGR) 2.1 Mbps +29% (CAGR) 3.0 EBs / Mo. +72% (CAGR) 1.2B Connects +22% (CAGR) 161M Users +14% (CAGR) 6.4 Mbps +18% (CAGR) 3.8 EBs / Mo. +47% (CAGR) 1.2M Connects +14% (CAGR) 147M Users +26% (CAGR) 4.7 Mbps +18% (CAGR) 2.4 EBs / Mo. +48% (CAGR)
  15. 15. 15© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Drivers
  16. 16. 16© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Users From 4.3 Billion in 2014 to 5.2 Billion by 2019 at 4.3% CAGR Global Mobile Users Growing 4X Faster than Global Population North America Western Europe Central/Eastern Europe Latin America Middle East & Africa Asia Pacific Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014: 294 M 2019: 320 M CAGR 1.7% 2014: 367 M 2019: 383 M CAGR 0.8% 2014: 382 M 2019: 407 M CAGR 1.3% 2014: 427 M 2019: 497 M CAGR 3.1% 2014: 561 M 2019: 799 M CAGR 7.3% 2014: 2,228 M 2019: 2,844 M CAGR 5.0%
  17. 17. 17© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Device and Connections From 7.4 Billion in 2014 to 11.5 Billion by 2019 at 9% CAGR North America Western Europe Central/Eastern Europe Latin America Middle East & Africa Asia Pacific Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014: 432 M 2019: 1,155 M CAGR 21.7% 2014: 612 M 2019: 1,179 M CAGR 14.0% 2014: 690 M 2019: 1,025 M CAGR 8.2% 2014: 770 M 2019: 997 M CAGR 5.3% 2014: 1,200 M 2019: 1,676 M CAGR 6.9% 2014: 3,733 M 2019: 5,439 M CAGR 7.8%
  18. 18. 18© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Speed Growth Average Mobile Speed Will Double from 1.7 Mbps (2014) to 3.9 Mbps (2019) North America Western Europe Central/Eastern Europe Latin America Middle East & Africa Asia Pacific Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2.27-fold Growth 2.8 to 6.4 Mbps 2.3-fold Growth 2.0 to 4.7 Mbps 2.27-fold Growth 1.6 to 3.7 Mbps 2.1-fold Growth 1.4 to 2.9 Mbps 3.6-fold Growth 0.6 to 2.1 Mbps 1.7-fold Growth 2.0 to 3.1 Mbps
  19. 19. 19© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Video Traffic By 2019, Video Will Drive 72% of Mobile Traffic, Up from 55% in 2014 North America Western Europe Central/Eastern Europe Latin America Middle East & Africa Asia Pacific Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 75% of traffic by 2019 54% CAGR 74% of traffic by 2019 56% CAGR 70% of traffic by 2019 83% CAGR 72% of traffic by 2019 69% CAGR 68% of traffic by 2019 84% CAGR 71% of traffic by 2019 67% CAGR
  20. 20. 20© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Data Traffic Mobile Data Traffic will Increase Nearly 10-Fold from 2.5 EB/month in 2014 to 24.3 EB/month by 2019 North America Western Europe Central/Eastern Europe Latin America Middle East & Africa Asia Pacific 6.8-fold Growth 563 to 3,823 PB/mo 7.1-fold Growth 341 to 2,414 PB/mo 14.4-fold Growth 242 to 3,496 PB/mo 10.1-fold Growth 201 to 2,035 PB/mo 15.3-fold Growth 199 to 3,043 PB/mo 9.7-fold Growth 977 to 9,503 PB/mo Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  21. 21. 21© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top Trends
  22. 22. 22© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  23. 23. 23© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Mobile Device Growth by Type By 2019, Smartphones Will Attain Largest Share to Reach Nearly 40% 0 2 4 6 8 10 12 2014 2015 2016 2017 2018 2019 Other Portable Devices (0.2%,0.2%) Tablets (1%,3%) Laptops (3%,2%) M2M (7%,28%) Smartphones (29%,40%) Non-Smartphones (61%,27%) 9% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Billions of Devices * Figures (n) refer to 2014, 2019 device share
  24. 24. 24© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Latin America Mobile Device Growth by Type By 2019, Smartphones Will Attain Largest Share to Reach Over 47% 0.0 0.2 0.4 0.6 0.8 1.0 1.2 2014 2015 2016 2017 2018 2019 Other Portable Devices (0.1%,0.1%) Tablets (1%,3%) Laptops (3%,3%) M2M (6%,21%) Smartphones (26%,47%) Non-Smartphones (63%,26%) 5% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Billions of Devices * Figures (n) refer to 2014, 2019 device share
  25. 25. 25© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Growth of Smart Mobile Devices & Connections By 2019, Smart Devices will Have 54% Share of Total Devices & Connections 9% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Billions of Devices 0 2 4 6 8 10 12 14 2014 2015 2016 2017 2018 2019 Non-smart Devices and Connections Smart Devices and Connections 54% 49% 43%37%31%26% 46% 51% 57% 63% 69% 74% * Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.
  26. 26. 26© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Growth of Smart Mobile Devices & Connections By 2019, Smart Devices will Have 59% Share of Total Connections 7% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Billions of Devices 0 2 4 6 8 10 12 2014 2015 2016 2017 2018 2019 Non-smart Devices and Connections Smart Devices and Connections 59% 52% 44%37%31%26% 41% 48% 56% 63% 69% 74% * Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity. *Excludes LPWA
  27. 27. 27© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Smart Devices & Connections Share Percent of Total Mobile Devices & Connections Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Global BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 26% 72% 48% 20% 24% 18% 11% 59% 89% 78% 61% 56% 62% 41% Latin America *Excludes LPWA
  28. 28. 28© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Globally, in 2014, a smart device generated 22 times more traffic than a non-smart device. * Smart devices are those having advanced multi-media/computing capabilities with a minimum of 3G connectivity.
  29. 29. 29© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Impact of Smart Devices & Connections on Mobile Traffic By 2019, Smart Devices Will Have 97% Share of Traffic 0 5 10 15 20 25 30 2014 2015 2016 2017 2018 2019 Non-smart Traffic Smart Traffic 97% 95% 94% 92% 90% 88% 12% 3% 5% 6% 8% 10% 57% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month
  30. 30. 30© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Smart Devices & Connections Traffic Share Percent of Total Mobile Devices & Connections Traffic Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Global BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 88% 99% 95% 85% 86% 77% 78% 97% 100% 99% 98% 96% 96% 93% Latin America
  31. 31. 31© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  32. 32. 32© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 1.0 2.0 3.0 4.0 5.0 6.0 2014 2015 2016 2017 2018 2019 2G 3G 4G LPWA Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share 44% 62% 32% 6% 26% 22% 45% 38% 15% Billions of Devices or Connections Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2% 8% *Includes M2M
  33. 33. 33© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 0.1 0.2 0.3 0.4 0.5 0.6 2014 2015 2016 2017 2018 2019 2G 3G 4G LPWA Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share 0.3% 66% 33% 1% 55% 21% 52% 8% Billions of Devices or Connections Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 23% *Includes M2M 40%
  34. 34. 34© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Connections by Network Type Regional Share by 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2G 3G 4G LPWA Global 21% 44% 26% 8% BY REGION Asia Pacific 23% 46% 26% 5% Central and Eastern Europe 20% 51% 22% 7% Latin America 23% 55% 21% 0.3% Middle East and Africa 32% 54% 14% 0.2% North America 5% 20% 42% 32% Western Europe 15% 31% 38% 15% *Includes M2M, Includes LPWA
  35. 35. 35© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 2014 2015 2016 2017 2018 2019 2G 3G 4G Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share 48% 62% 31% 7% 31% 21% 45% 38% 17% Billions of Devices or Connections Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 *Excludes M2M
  36. 36. 36© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5 0.5 2014 2015 2016 2017 2018 2019 2G 3G 4G Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share 58%65% 34% 1% 24% 18% 55% 37% 9% Billions of Devices or Connections Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 *Excludes M2M
  37. 37. 37© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 0.2 0.4 0.6 0.8 1.0 1.2 2014 2015 2016 2017 2018 2019 2G 3G 4G LPWA Global Connections by Network Type 2G, 3G, and 4G Technology Connection Share – M2M 35% 67% 32% 1% 29% 23%42% 38% 7% Billions of Devices or Connections Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 13% 13%
  38. 38. 38© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 2018 2019 2G 3G 4G LPWA Millions of M2M Connections Latin America Connections by Network Type 2G, 3G, and 4G Technology Connection Share – M2M 46% 84% 16% 0.2% 43% 10% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 1%
  39. 39. 39© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  40. 40. 40© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 2014 2015 2016 2017 2018 2019 2G 3G 4G LPWA 67% 1% Global M2M Connection Growth Global M2M Connections will Grow 7-Fold from 2014-2019; By 2019, Nearly Half of Global M2M Connections Will Be 3G or Better 32% 35% 29% 23% 3.2 B 2.3 B 1.6 B 1.1 B 0.7 B 0.5 B * In 2014, 4G accounts for 1% and LPWA accounts for 0.2% of global mobile M2M connections. 45% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Billions of M2M Connections 13%
  41. 41. 41© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 50 100 150 200 250 2014 2015 2016 2017 2018 2019 2G 3G 4G LPWA 84% 1% Latin America M2M Connection Growth Latin American M2M Connections will Grow 4-Fold from 2014-2019; By 2019, More Than Half of Global M2M Connections Will Be 3G or Better 16% 46% 10% 43% 205 M 161 M 124 M 93 M 67 M 48 M * In 2014, 4G accounts for 0.2% and LPWA accounts for 0.0% of LATAM mobile M2M connections. 34% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Millions of M2M Connections
  42. 42. 42© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential By 2019, M2M modules will be 28% of total global mobile devices and connections and will account for 5% (1.2 EBs/month) of mobile data traffic. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  43. 43. 43© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 0 100 200 300 400 500 600 700 2014 2015 2016 2017 2018 2019 109 M 441 M 1.9% Global Connected Wearable Devices Global Connected Wearables will Grow 5-Fold from 2014-2019; By 2019, 7 Percent will Have Embedded Cellular Connectivity 578 M 236 M 170 M 325 M 40% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Millions of Connected Wearables % with Embedded Cellular Connectivity 7.3%
  44. 44. 44© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 100 200 300 400 500 600 700 2014 2015 2016 2017 2018 2019 Western Europe (18%,18%) North America (30%,33%) Middle East & Africa (4%,4%) Latin America (6%,5%) Central & Eastern Europe (8%,9%) Asia Pacific (34%,32%) 441 M 109 M Regional Connected Wearable Devices North America Will Have the Largest Share by 2019 578 M 326 M 236 M 171 M 40% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Millions of Connected Wearables * Figures (n) refer to 2014, 2019 regional wearable devices share
  45. 45. 45© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Wearable Device Usage Wearable Camera Use Case Scenario (300 MB/Hour) Only 2 hours of wearable camera usage* can generate more than the average monthly traffic per typical user in 2014. *Assumes live streaming over a cellular network
  46. 46. 46© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 33 61 106 175 277 2.0% 9.1% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 0 50 100 150 200 250 300 2014 2015 2016 2017 2018 2019 Global Connected Wearable Devices Traffic Global Connected Wearables Traffic will Grow 18-Fold from 2014-2019 78% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Monthly Traffic (PB) % Embedded Cellular Traffic
  47. 47. 47© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 50 100 150 200 250 300 2014 2015 2016 2017 2018 2019 Western Europe (10%,12%) North America (37%,39%) Middle East & Africa (2%,3%) Latin America (2%,3%) Central & Eastern Europe (5%,9%) Asia Pacific (44%,34%) Regional Connected Wearable Devices Traffic North America will Maintain the Largest Share 78% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Monthly Traffic (PB) * Figures (n) refer to 2014, 2019 regional wearable devices traffic share
  48. 48. 48© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  49. 49. 49© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 5 10 15 20 25 30 2014 2015 2016 2017 2018 2019 Mobile File Sharing (1%,2%) Mobile Audio (8%,7%) Mobile Web/Data/VoIP (36%,19%) Mobile Video (55%,72%) Global Mobile Data Traffic Growth / Apps Video to Exceed 72 Percent of Mobile Data Traffic by 2019 57% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month * Figures (n) refer to 2014 and 2019 mobile data traffic shares
  50. 50. 50© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 500 1,000 1,500 2,000 2,500 2014 2015 2016 2017 2018 2019 Mobile File Sharing (1%,2%) Mobile Audio (8%,7%) Mobile Web/Data/VoIP (38%,19%) Mobile Video (53%,72%) LATAM Mobile Data Traffic Growth / Apps Video to Account for 72 Percent of Mobile Data Traffic by 2019 59% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month * Figures (n) refer to 2014, 2019 mobile data traffic share
  51. 51. 51© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 81% 83% 85% 86% 88% 90% 19% 17% 15% 14% 12% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2014 2015 2016 2017 2018 2019 Mobile Non-Cloud Traffic Mobile Cloud Traffic Global Mobile Cloud Traffic Cloud Accounted for 81% of Mobile Data Traffic in 2014 Cloud will Account for 90% of Mobile Data Traffic by 2019 •  IP Voice •  File Sharing •  File/App Downloading •  Video Streaming •  Audio Streaming •  Online Gaming •  Social Networking •  Web Browsing •  Online Storage Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  52. 52. 52© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top Traffic Generating Smartphone Apps Top Traffic-Generating Mobile Apps (Smartphone) Facebook Social Media YouTube Video Streaming Browser Web Browsing Netflix Video Streaming Maps Utilities Spotify Audio Streaming Instagram Image Sharing WhatsApp Communications tinyCam Monitor Video Monitoring SoundCloud Audio Streaming Hulu Plus Video Streaming Email Communications Pandora Audio Streaming Twitter Communications Top Traffic-Generating WiFi Apps (Smartphone) Facebook Social Media YouTube Video Streaming Browser Web Browsing Netflix Video Streaming Instagram Image Sharing WhatsApp Communications Spotify Audio Streaming Tumblr Social Media Skype Communications Dropbox Cloud File Storage Email Communications Skydrive Cloud File Storage Viber Communications Hulu Plus Video Streaming Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  53. 53. 53© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top Traffic Generating Tablet Apps Top Traffic-Generating Mobile Apps (Tablet) YouTube Video Streaming Browser Web Browsing Facebook Social Media 4shared Social Media TubeMate Video Downloading Crunchyroll Video Streaming TV 2 Sporten Video Streaming Instagram Image Sharing O2 TV Video Streaming EA Games Online Gaming Viber Communications Maps Utilities Ztory Publication VPN Business Application Top Traffic-Generating WiFi Apps (Tablet) YouTube Video Streaming Netflix Video Streaming Browser Web Browsing Facebook Social Media tinyCam Monitor Video Monitoring Xfinity TV Player Video Streaming Showtime Anytime Video Streaming Twitch TV Video Streaming VLC Video Player Video Streaming Spotify Audio Streaming TWCable TV Video Streaming CANAL+ Video Streaming TuneIN Radio Audio Streaming NY Times Publication Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  54. 54. 54© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  55. 55. 55© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 5 10 15 20 25 30 35 40 45 50 55 60 2014 2015 2016 2017 2018 2019 Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices Global Mobile Data Traffic Offload* 54% of Mobile Traffic to be Offloaded by 2019 46% of Mobile Traffic Offloaded in 2014 46% 54% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks
  56. 56. 56© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 1 2 3 4 2014 2015 2016 2017 2018 2019 Cellular Traffic from Mobile Devices Offload Traffic from Mobile Devices LATAM Mobile Data Traffic Offload* 46% of Mobile Traffic to be Offloaded by 2019 35% of Mobile Traffic Offloaded in 2014 54% 46% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks
  57. 57. 57© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2G 3G 4G Mobile Traffic Offload Traffic Global Mobile Data Traffic and Offload Traffic, 2019 4G Devices Offload More Traffic Than 3G and 2G 57% 46% 44% 56% 54% 43% Mobile and Offload Traffic from Mobile- Connected Devices *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks
  58. 58. 58© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Globally, the amount of traffic offloaded from tablets will be 70% by 2019. Globally, the amount of traffic offloaded from smartphones will be 54% by 2019. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 *Offload includes traffic from dual-mode devices (i.e., supports cell & Wi-Fi, excl. laptops) over Wi-Fi/small cell networks
  59. 59. 59© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 2013 2014 2015 2016 2017 2018 Mobile Data (61% CAGR) Fixed/Wired (11% CAGR) Fixed/Wi-Fi (26% CAGR) Global IP Traffic by Local Access Technology Starting in 2017, Fixed/Wi-Fi Traffic Surpasses Fixed/Wired Traffic 37% 51% 12% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 21% CAGR 2013–2018 Exabytes per Month
  60. 60. 60© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 2013 2014 2015 2016 2017 2018 Mobile Data (67% CAGR) Fixed/Wired (12% CAGR) Fixed/Wi-Fi (22% CAGR) LATAM IP Traffic by Local Access Technology Fixed/Wi-Fi Traffic Exceeds Fixed/Wired Traffic 29% 56% 15% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 21% CAGR 2013–2018 Exabytes per Month
  61. 61. 61© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  62. 62. 62© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential • Wi-Fi capacity trading • Transaction platform • Internet of things • Context awareness • HetNet Wi-Fi + mobile • Connected car (in-car Wi-Fi) Total Incremental Hotspots Existing Growth Future •  Pay-as-you-go •  Free access driving other services (Retail free Wi-Fi) •  Managed services (venues and outdoor) •  Cellular offload (user driven) •  Added value for broadband subscription •  Advertising and sponsorship • Cellular offload (carrier driven) • Community Wi-Fi/homespots • Carrier-grade VoWiFi • TV everywhere • Large events • Big data analytics • Public transportation Wi-Fi Global Wi-Fi Hotspot Coverage and Availability Total Public WLAN Hotspots 2014: 6.9M 2019: 14.7M Total Public WLAN + Community Hotspots 2014: 34.2M 2019: 54.9M Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  63. 63. 63© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 1 2 3 4 5 6 7 8 9 2014 2015 2016 2017 2018 2019 VoWiFi VoLTE VoIP 71% VoWiFi Minutes of Use Exceed VoLTE by 2018 VoWiFi Accounts for 53% of Mobile IP Voice by 2019 53% 41% Minutes of Use (Trillions) per Year Source: ACG, Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 6%29%
  64. 64. 64© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 5 10 15 20 25 30 35 2014 2015 2016 2017 2018 2019 VoWiFi Traffic VoLTE Traffic VoIP VoWiFi Traffic Exceeds VoLTE by 2017 VoWiFi Will Be More Widely Available than VoLTE Petabytes per Year Source: ACG, Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  65. 65. 65© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Wi-Fi Connects Nearly 3.5x Cellular Connected Tablets and PCs by 2019 # of Cellular Capable Devices 542 Million Tablets PCs # of Wi-Fi Capable Devices 1.9 Billion Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  66. 66. 66© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  67. 67. 67© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 2 4 6 8 10 12 14 16 18 20 22 24 26 2014 2015 2016 2017 2018 2019 2-2.5G 3-3.5G 4G Global Mobile Data Traffic Growth: 4G Globally, 4G Will Support 68% of Mobile Traffic by 2019 40% 68% 30% 10% 50% 2% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month
  68. 68. 68© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2 2014 2015 2016 2017 2018 2019 2-2.5G 3-3.5G 4G LATAM Mobile Data Traffic Growth: 4G In LATAM, 4G Will Support 55% of Mobile Traffic by 2019 10% 55% 43% 14% 76% 2% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month
  69. 69. 69© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Globally, in 2014, a 4G connection generated 2.2 GB/mo, 10X higher than the 217 MB/mo for non-4G connections. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  70. 70. 70© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential In Latin America, a 4G connection generated 2.2 GB/mo in 2014, 9X higher than the 238 MB/mo for non-4G connections. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  71. 71. 71© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 20 40 60 80 100 120 140 160 2014 2015 2016 2017 2018 2019 Average Hour Traffic Busy Hour Traffic Busy Hour Mobile Data Traffic Busy Hour Is 64% Higher than Average Hour in 2014, 84% in 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Tbps
  72. 72. 72© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average Mobile Connection (Devices and M2M); Traffic per Month Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Global MB per Month BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 339 1,302 558 261 262 351 166 2,120 3,308 2,048 2,042 1,747 3,412 1,815 Latin America GLOBAL
  73. 73. 73© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Mobile Device Data Traffic 2014 Mobile Device Data Traffic Generation Comparisons Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 M2M Module Wearable Device Smartphone Tablet Laptop 119 X (monthly basic mobile phone data traffic)= 94 X (monthly basic mobile phone data traffic)= 37 X (monthly basic mobile phone data traffic)= 6 X (monthly basic mobile phone data traffic)= 3 X (monthly basic mobile phone data traffic)=
  74. 74. 74© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average Cellular Traffic Per Mobile Device Type Note: In 2014, 4G smartphones generated 2GBs/month and 4G tablets generated 3GBs/month. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Wearable Device Smartphone Tablet MBs per Month MBs per Month 70 366 141 479 819 3,981 2,076 10,767 2,641 5,589 M2M Module Wearable Device Smartphone Tablet Laptop Non-Smartphone 22 105
  75. 75. 75© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Average Cellular Traffic Per Device Type (LATAM) Note: In 2014, 4G smartphones generated 1.3GBs/month and 4G tablets generated 5GBs/month. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Wearable Device Smartphone Tablet MBs per Month MBs per Month 40 339 56 289 537 2,823 3,105 14,549 2,824 6,288 M2M Module Wearable Device Smartphone Tablet Laptop Non-Smartphone 7 36
  76. 76. 76© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  77. 77. 77© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Mobile Network Speeds Increase 2.4X by 2019 Average Cell Connection Speed (1.7 Mbps in 2014) Will Grow at a 19% CAGR—Reaching Nearly 4.0 Mbps by 2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 1.7 2.8 2.0 1.4 2.0 1.6 0.6 3.9 6.4 4.7 2.9 3.5 3.7 2.1 Latin America GLOBAL
  78. 78. 78© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Global Average Wi-Fi Speeds Wi-Fi Exceeds Average Mobile (Cell) Speeds During 2014-2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 2014 2019 Global Mbps BY REGION North America Western Europe Asia-Pacific Central & Eastern Europe Middle East & Africa 8.1 12.3 11.0 5.7 11.3 10.7 4.6 10.2 15.1 15.4 9.3 16.1 15.7 8.8 Latin America GLOBAL
  79. 79. 79© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 2 4 6 8 10 12 14 2014 2015 2016 2017 2018 2019 Tablets Smartphones All Mobile Devices Global Mobile Speeds by Device Type Tablet Speeds are 3.3x Higher than Average by 2019 Smartphone Speeds are 2.6x Higher than Average by 2019 13 Mbps 10 Mbps 4 Mbps Mbps Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  80. 80. 80© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 1 2 3 4 5 6 7 2014 2015 2016 2017 2018 2019 Tablets Smartphones All Mobile Devices LATAM Mobile Speeds by Device Type Tablet Speeds are 2.3x Higher than Average by 2019 Smartphone Speeds are 1.8x Higher than Average by 2019 6.6 Mbps 5.4 Mbps 3.0 Mbps Mbps Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  81. 81. 81© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 2 4 6 8 10 12 14 16 2014 2015 2016 2017 2018 2019 4G 3G All Network Types 2G Global Mobile Speeds by Network Type 4G Speeds will be 4X Higher than Average by 2018 3-3.5G Speeds will be 1.2X Higher than Average by 2019 14.2 Mbps 5 Mbps 110 Kbps 4 Mbps Mbps Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  82. 82. 82© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 1 2 3 4 5 6 7 8 9 2014 2015 2016 2017 2018 2019 4G 3G All Network Types 2G LATAM Mobile Speeds by Network Type 4G Speeds will be 2.9X Higher than Average by 2018 3-3.5G Speeds will be Nearly Equal to Average by 2019 8.5 Mbps 3.0 Mbps 90 Kbps 2.0 Mbps Mbps Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  83. 83. 83© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  84. 84. 84© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 52% 18% 0% 10% 20% 30% 40% 50% 60% Jan-10 Jun-14 Top Mobile User Profiles: 2010–2014 Top 1 Percent Generates 18 Percent in June 2014 Percentage of Top 1 Percent to Total MB/mo. Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
  85. 85. 85© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 20% Users Consume 85% of Monthly Traffic 18% 46% 65% 85% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Top 1% Top 5% Top 10% Top 20% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Top Tier Percentage Usage (June 2014)
  86. 86. 86© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Top 20% Users Consume nearly 4 Gigabytes per month * 15.2 7.6 5.3 3.5 0 2 4 6 8 10 12 14 16 Top 1% Top 5% Top 10% Top 20% Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators Top Tier Percentage Usage (June 2014)
  87. 87. 87© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7% 25% 79% 96% 99% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Greater than 5 GB Greater than 2 GB Greater than 200 MB Greater than 20 MB Greater than 1 MB 7 Percent of Users Consume 5 GB per Month 25 Percent Consume over 2 GB per Month * Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators Percentage of Users (June 2014)
  88. 88. 88© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 894 MB/mo 1.3 GB/mo 1.3 GB/mo 1.6 GB/mo 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Android iOS Jun-14 Oct-13 iOS Usage Surpasses Android 46% of plans54% of plans 42% of plans 58% of plans Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Megabytes per Month
  89. 89. 89© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Tiered Plans Outnumber Unlimited Plans; Unlimited Plans Continue to Lead in Data Consumption * 63% of plans 55% of plans 37% of plans 45% of plans 0% 20% 40% 60% 80% 100% Tier 1 Operators All Operators Unlimited Tiered 0.98 GB 1.9 GB 2.6 GB 1.1 GB Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators Percentage Number of Mobile Data Plans (June 2014)
  90. 90. 90© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Number of Shared Plans Increase Shared plan usage growing marginally faster than regular plans * 21% of plans 28% of plans 79% of plans 72% of plans 0% 20% 40% 60% 80% 100% Oct-13 Jun-14 Regular Plans Shared Plans 865 MB 1.1 GB 1.5 GB 1.3 GB Percentage Number of Mobile Data Plans Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 * Study limited to few Tier 1 and Tier 2 operators
  91. 91. 91© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential VNI Mobile Forecast Update, 2014–2019 Top Mobile Networking Trends 1 Continuing Shift to Smarter Mobile Devices 2 Defining Cellular Network Advances (2G, 3G, 4G) 3 Measuring Mobile IoE Adoption—M2M and Emerging Wearables 4 Analyzing Mobile Applications ─ Video Usage Increases 5 Assessing Mobile Traffic/Offload by Access Type 6 Identifying A Potential Mobile App “Wildcard”—VoWiFi 7 Profiling Mobile Bandwidth Consumption Patterns 8 Comparing Mobile Network Speed Improvements 9 Reviewing Tiered Pricing—Unlimited Data Makes Comeback Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 10 Tracking IPv6—Significant Global Mobile Adoption
  92. 92. 92© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 2014 2015 2016 2017 2018 2019 2.0B Global IPv6-Capable Mobile Devices/Connections By 2019, 59% of Mobile Devices/Connections Will be IPv6-Capable 6.2B 25% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Number of Devices (B)
  93. 93. 93© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 2014 2015 2016 2017 2018 2019 201M LATAM IPv6-Capable Mobile Devices/Connections By 2019, 62% of Mobile Devices/Connections Will be IPv6-Capable 617M 25% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Number of Devices (B)
  94. 94. 94© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0 2 4 6 8 10 12 14 2014 2015 2016 2017 2018 2019 Billions 12.6 Global IPv6 Mobile Data Traffic Forecast By 2019, IPv6 Traffic Projected to be 52% of Mobile Data Traffic 0.3 107% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month
  95. 95. 95© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 0.00 0.20 0.40 0.60 0.80 1.00 1.20 2014 2015 2016 2017 2018 2019 Billions 1.1 LATAM IPv6 Mobile Data Traffic Forecast By 2019, IPv6 Traffic Projected to be 56% of Mobile Data Traffic 0.03 108% CAGR 2014–2019 Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Exabytes per Month
  96. 96. 96© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Conclusion
  97. 97. 97© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI Global Mobile Forecast, 2013–2018 Key Takeaways / Summary Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 Global Mobile Data Traffic Global Mobile Traffic Offload Global Mobile Network Speeds Global Mobile Smart Devices Traffic Global Mobile Devices/Connections Global Mobile Video By 2019, mobile data traffic will reach 24.3 EBs/per month (292 EBs annually). By 2019, 54% of mobile data traffic will be offloaded to Wi-Fi/small cell networks. By 2019, smart devices will generate 97% of global mobile data traffic. By 2019, over 72% of the world’s mobile data traffic will be video. By 2019, avg mobile connection speed will more than double (1.7 Mbps to 4.0 Mbps). By 2019, there will be 1.5 mobile connections per capita globally. Global Mobile Users By 2019, there will be 5.2 Billion global mobile users, representing 69% of the global population.
  98. 98. 98© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI LATAM Mobile Forecast, 2013–2018 Key Takeaways / Summary Source: Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019 LATAM Mobile Data Traffic LATAM Mobile Traffic Offload LATAM Mobile Network Speeds LATAM Mobile Smart Devices Traffic LATAM Mobile Devices/Connections LATAM Mobile Video By 2019, mobile data traffic will reach 2.0 EBs/per month (24.4 EBs annually). By 2019, 46% of mobile data traffic will be offloaded to Wi-Fi/small cell networks. By 2019, smart devices will generate 61% of LATAM’s mobile data traffic. By 2019, over 72% of LATAM’s mobile data traffic will be video. By 2019, avg mobile connection speed will more than double (1.4 Mbps to 3.0 Mbps). By 2019, there will be 1.5 mobile connections per capita in Latin America (LATAM). LATAM Mobile Users By 2019, there will be 497 Million LATAM mobile users, representing 76% of the LATAM population.
  99. 99. 99© 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco VNI Mobile Forecast; 2014–2019 Get more info—see Tools and Resources www.cisco.com/go/vni traffic-inquiries@cisco.com

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