Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

February 2014 mobile analytics report


Published on

The February 2014 Mobile Analytics Report provides insight into mobile data subscribers’ daily usage patterns and the impact this behavior has on operators’ networks. Findings from the report address topics such as mobile advertising and social networking, mobile network usage by content type and time of day, mobile games, mobile health and quantitative examples of measured mobile data experience.

Published in: Technology
  • Be the first to comment

February 2014 mobile analytics report

  1. 1. Feb 2014 Mobile Analytics Report
  2. 2. The mobile advertising ecosystem is growing rapidly • 50% of smartphone subscribers are now served ads • 66% increase over 2013 when only 3 out of 10 were served ads © 2014 Citrix
  3. 3. Smartphones users are tuning into Internet radio • 20% of smartphone subscribers now listen to internet radio • 100% increase year over year © 2014 Citrix
  4. 4. Mobile subscribers connecting for mobile games * 10% of mobile users play games which utilize mobile network connectivity * The Citrix Mobile Analytics Report did not measure this last year © 2014 Citrix
  5. 5. Mobile software updates are on the rise * • 20% of mobile users are downloading software updates over cellular networks • Driven by iOS7 which doubled the limit of updates over the cellular network to 100 MB and enabled automatic application updates * The Citrix Mobile Analytics Report did not measure this last year © 2014 Citrix
  6. 6. Social networking on mobile devices remains strong 2013 2014 • 4 out of 10 mobile users continue to engage in social networking © 2014 Citrix
  7. 7. Images driving mobile social networking data usage Sharing images generates 63% of social networking mobile data volume; Video generates nearly 32% © 2014 Citrix
  8. 8. Social networking impact differs between regions and operators Effect on smartphone subscriber data volume 11% 10% EMEA Operator A 7% EMEA Operator B 6% US Operator A 4% US Operator B Asia Operator A % of Daily Smartphone Data Volume © 2014 Citrix
  9. 9. Social networking impact differs between regions and operators Effect on smartphone subscriber volume 49% 41% 38% EMEA Operator A 31% EMEA Operator B US Operator A 16% US Operator B Asia Operator A % of Daily Smartphone Subscribers © 2014 Citrix
  10. 10. Android tablets generate 2X the traffic volume of Android smartphones © 2014 Citrix
  11. 11. iOS tablets generate 3X more traffic volume than iOS smartphones © 2014 Citrix
  12. 12. Media player continues to drive mobile data volume And YouTube continues to drive media player data volume Facebook 4% © 2014 Citrix
  13. 13. Time of day affects mobile content & data volume 10.0% News 7.5% Weather Shopping 5.0% Finance 2.5% 0.0% 0500 © 2014 Citrix 0700 0900 1100 1300 1500 1700 1900 2100 2300
  14. 14. Time of day affects mobile content & data volume 700.0% Social 525.0% Dating Video 350.0% Adult 175.0% 0.0% 0500 © 2014 Citrix 0700 0900 1100 1300 1500 1700 1900 2100 2300
  15. 15. Running applications drive mobile health apps Top 10 mobile health apps by number of subscribers from a network perspective 25% 17% 18% 11% 3% Baby Bump © 2014 Citrix 4% 5% Lose It! Period Diary 5% Pregnancy+ 6% Map My Run 7% Nike+ Weight Watchers RunKeeper My Fitness Pal Runtastic
  16. 16. Mobile games with embedded video impacting network 2014 volume climbing; in 2013 no top mobile games involved video content being sent over the network Top 5 by Data Volume 2013 Top 5 by Data Volume 2014 Words with Friends Temple Run Hay Day Bejeweled Solitaire Solitaire My Talking Tom Angry Birds © 2014 Citrix Despicable Me Top Eleven
  17. 17. Snapshot of video impact on mobile gaming 98% 77% Video © 2014 Citrix Images App/Web
  18. 18. The mobile web user experience is improving © 2014 Citrix
  19. 19. But the mobile video user experience still lags © 2014 Citrix
  20. 20. Accessing high resolution video can still be slow going Half of 720p and higher resolution videos stall 45.7% 36.0% 240p and lower 360p and lower 480p and lower 14.5% 15.1% 10.5% higher than 720p Mobile Video Stalling by Resolution © 2014 Citrix 720p and lower
  21. 21. Bytemobile reduces video stalling by 54% Effect of optimization on video stalling © 2014 Citrix
  22. 22. Want to read the full Mobile Analytics Report? port alytics Re Mobile An 14 February 20 t into des insigh 014 provi ebruary 2 uality rt for F ribers’ q tics Repo ect subsc vide mobile obile Analy rs that aff nt is to pro he Citrix M lated facto T out s. The inte or and re service cisions ab r behavi obile data inform de subscribe monetize oE) with m s that can nce (Q xample age and of experie al-world e es to man insight into tors with re ting servic ing broad ork opera differentia netw e provid QoE and r same tim subscribe hile at the improving f traffic, w volumes o m. cosyste increasing bile data e of the mo the state vior this beha the impact tterns and tworking, ily usage pa rtising and social ne cribers’ da s ve ad ples of subs Highlight as mobile obile data ative exam ch tit om 2014 s topics su h and quan s insight int February port addres games, mobile healt port provide from the re ry 2014 re . Findings day, mobile The Februa s’ networks and time of erator t type as this has on op e by conten ork impact twork usag ing in netw rience. eo – a mobile ne data expe g is increas d 32% vid red mobile l networkin images an Socia measu of 63% tworking made up en social ne hone category is m 2013 wh o didn’t of smartp change fro tagram Vide ed to 50% cribers significant e now serv hone subs Vine and Ins s ar as artp alytics Mobile ad 30% of sm apps such m ile An video rs - up fro in Citrix Mob subscribe wnloaded bruary 2013 exist. b pages do e d in the Fe mobile we ent over th as reporte improvem ar, 50% of larity with cond This ye r popu Report. ich 50% of less, a 3-se in subscribe dio over the 2013, in wh s. seconds or s doubled 5 uary dio ha Internet Ra conds or les rted in Febr Internet Ra February listening to ded in 8 se figure repo for reported in bscribers s downloa 20% of su twork stall web page m 10% as fro mobile an LTE ne eo twork - up videos on twork, vid mobile ne e, mobile nnected on a 3G ne On averag nds while . network-co seco 2013 play age age of 15 bscribers su an aver an aver seconds. artphone te 1.5% of erages 47 10% of sm ble to the es genera stalling av e, compara obile gam d in data volum games. M g as reporte bscriber’s ne su advertisin smartpho to mobile tributable volume at iber . by subscr mber 2013 Nove health apps d lar mobile ight-loss an most popu nning, we s and ru The top 10 ed to fitnes e are relat usag health. d women’s nutrition, an l m a globa ta traffic fro of all network da or out mobile network data traffic quarter ab e ceding of all mobil over the pre sive view on gathered comprehen ed informati intended to reflect a t ously sourc of anonym data presented is no sis is an analy stomers. The This report cu on of Citrix rs. cross-secti subscribe bile network mo © 2014 Citrix Click to download now