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The Third Platform and a Security Perspective 
Cisco Live 
Carlo Dávila. IDC Program Manager Security Appliances 
November...
IDC is a provider of market intelligence, advisory and events services for the Latin American ICT industry. We provide acc...
Security Solutions...
IDC definition: Security Solutions. 
Security Solutions are intended to improve the safety of a network (private or publi...
Firewall 
Web Security 
Messaging Security 
Active 
UTM 
Mixed 
IPS 
Preventive 
IDS 
Passive 
IDC definition: Security Fu...
VPN 
IDC definition: Security Functions.
The Third Platform: A Security Perspective 
Copyright 2014 IDC
Copyright 2014 IDC 
Source: IDC 
Security is around of the 4 pillars from the Third Platform…
… and its impacting in a new wave of core technologies. 
Copyright 2014 IDC 
Source: IDC
So far, investment in Security is becoming more proactive… 
10 
Q: In the next twelve months, which of the following will ...
SCM US$ 64 
Firewall US$ 83 
IDS US$ 4 
IPS US$ 59 
UTM US$ 165 
VPN US$ 21 
-3.0% 
-1.0% 
1.0% 
3.0% 
5.0% 
7.0% 
9.0% 
1...
And Cisco managed to achieve the leadership in the region during 2014H1… 
2014H1 Market Value: US$ 213.88M 
Latam Market S...
…as the leader in all countries in the 
region. 
Country 
Cisco Market 
Share 
Argentina 32.7% 
Brazil 27.1% 
Chile 35.0% ...
And the market continues to grow, evolution of malware is driving it 
-6.0% 
-3.0% 
0.0% 
3.0% 
6.0% 
9.0% 
12.0% 
15.0% 
...
In short: Market Drivers 
Policies and Compliance 
Government Regulations 
Digital Agendas 
Advanced Persistant Threat...
Thanks! 
16 
Carlo Davila 
Senior Analyst, Latin America 
Security Appliances Program Manager 
cdavila@idc.com
IDC, the third platform and a security perspective Latam, Cisco Live 2014
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IDC, the third platform and a security perspective Latam, Cisco Live 2014

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IDC, the third platform and a security perspective Latam, Cisco Live 2014

  1. 1. The Third Platform and a Security Perspective Cisco Live Carlo Dávila. IDC Program Manager Security Appliances November, 2014
  2. 2. IDC is a provider of market intelligence, advisory and events services for the Latin American ICT industry. We provide accurate data and unbiased influence for ICT buying and selling decisions. 50 years of experience in ICT market research 1,000+ analysts within a global information network 90+ countries covered around the world
  3. 3. Security Solutions...
  4. 4. IDC definition: Security Solutions. Security Solutions are intended to improve the safety of a network (private or public), the access and the management of the information. Security Solutions can be delivered on four platforms. Security Solutions Software Licenses Security Appliances Virtualized Security Software as a Service (SaaS)
  5. 5. Firewall Web Security Messaging Security Active UTM Mixed IPS Preventive IDS Passive IDC definition: Security Functions.
  6. 6. VPN IDC definition: Security Functions.
  7. 7. The Third Platform: A Security Perspective Copyright 2014 IDC
  8. 8. Copyright 2014 IDC Source: IDC Security is around of the 4 pillars from the Third Platform…
  9. 9. … and its impacting in a new wave of core technologies. Copyright 2014 IDC Source: IDC
  10. 10. So far, investment in Security is becoming more proactive… 10 Q: In the next twelve months, which of the following will be the top IT initiatives at your organization? (Multiple Answer) 2014 2013 and IDC Latin America IT Investment Trends January 2013 Latin America n=592 3% 2% 3% 9% 9% 7% 9% 17% 24% 14% 15% 37% 29% 43% 1% 3% 2% 2% 6% 5% 5% 13% 14% 10% 6% 32% 24% 40% Application portfolio consolidation/rationalization Others Big data/Business intelligence and analytics Social Business Smart technologies Business Process Management Database consolidation Cloud Computing ERP consolidation Unified Communications Data Center Outsourcing Security Mobility Infrastructure Consolidation/Virtualization Source: IDC Latin America IT Investment Trends January 2014 Latin America n=457
  11. 11. SCM US$ 64 Firewall US$ 83 IDS US$ 4 IPS US$ 59 UTM US$ 165 VPN US$ 21 -3.0% -1.0% 1.0% 3.0% 5.0% 7.0% 9.0% 11.0% 13.0% 15.0% -5% 0% 5% 10% 15% 20% 25% 30% 35% … as the market dynamic reflects in Latin America Market 11 Total Security Appliances market CAGR 14-18: 7.3% Total Security Appliances Market growth 1H14-1H13: 22.2% 41.7% 16.2% 14.9% 20.8% 5.3% 1.0% Size of the bubble = 2014 Estimated Revenue Source: IDC Latin America Security Appliances Tracker, 2Q2014 Security Appliances Market in Latin America Forecast: US$M 396.14, 6.6% Δ | 14-13 (*) VPN IDS Firewall Growth 2014 10.5% 8.0% 9.0% -0.2% -1.7% -2.6% Growth 1H14-1H13 CARG 2014-2018 UTM SCM IPS Share by Functional 2014 (*) Vendor Revenue
  12. 12. And Cisco managed to achieve the leadership in the region during 2014H1… 2014H1 Market Value: US$ 213.88M Latam Market Share 25.4% 1 Source: IDC Latin America Security Appliances Tracker, 2Q2014
  13. 13. …as the leader in all countries in the region. Country Cisco Market Share Argentina 32.7% Brazil 27.1% Chile 35.0% Colombia 24.0% Mexico 26.5% Peru 26.7% Venezuela 54.1% 2014H1 Market Value: US$ 213.88M 1 Source: IDC Latin America Security Appliances Tracker, 2Q2014
  14. 14. And the market continues to grow, evolution of malware is driving it -6.0% -3.0% 0.0% 3.0% 6.0% 9.0% 12.0% 15.0% 2014 2015 2016 2017 2018 Latam Forecast – Vendor Revenue Growth SCM Firewall IDS IPS UTM VPN TOTAL 14 Source: IDC Latin America Security Appliances Tracker, 2Q2014
  15. 15. In short: Market Drivers Policies and Compliance Government Regulations Digital Agendas Advanced Persistant Threats Advanced Evasion Techniques Non-Signature Attacks
  16. 16. Thanks! 16 Carlo Davila Senior Analyst, Latin America Security Appliances Program Manager cdavila@idc.com

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