Rmaf museum low visitation rate

1. RMAF MUSEUM LOW VISITATION
RATE
SOC 80/14

2. Presenter
Kapt Ahmad Fitri Faizi Bin Baharuddin
TUDM (374604)

3. Intro
-Then:
- 2nd June 1985
- 5 Aircrafts
- 5 Staff

4. Now
•29 years
•29 Aircrafts
•10 staffs

5. Low Visitation Rate?
-In comparisson with the Army Museum
230,000 visitors in 2013
RMAF Museum 76,418 visitors in 2013

6. Why visitation rate?
RMAF Museum as deterrence element
Create awareness
Avoid prejudism
Good RMAF image

7. Problem Statement:
Why The RMAF Museum have low
visitation rate?

8. Aim
To discover the reason(s) on the
low RMAF Museum visitation rate
and provide significant
recommendation(s) for RMAF
Museum.

9. Objectives
To discover the main cause(s) of low
visitation rate.
To provide significant
reccomendation(s) for improvement.

10. Scope
Discussion.
Developement.
 RMAF Museum Effort.
Example by Other Aviation Museum.

11. Discussion

12. Visitation Rate

13. 10 x RMAF Museum Visitors
No. Questions Answers
1 How do you know about RMAF Museum? Internet Friends Other
Sources
2 What are the most interesting exhibits in the
RMAF Museum?
Aircrafts Simulators Write Up
3 Are you a first time visitor? Yes No
4 Will you come again? Yes No
5 Will you encourage others to visit RMAF
Museum?
Yes No

14. 10 X General Public At Mid
Valley Megamall Kuala Lumpur
No. Questions Answers
1 Did you know about Royal Malaysian Air Force
Museum?
Yes No
2 How long have you been in Kuala Below 2 Years Above 2 years
3 Do you interested in visiting Aviation Museum? Yes No
4 Do you interested in the Royal Malaysian Air
Force history?
Yes No
5 What do you want to see in an Air Force
Museum?
Aircrafts Write Up Simulators

15. 10 x RMAF Officers
No. Questions Answers
1 Did you know about Royal Malaysian Air Force
Museum?
Yes No
2 How long have you been in Kuala Below 2 Years Above 2 years
3 Do you interested in visiting Aviation Museum? Yes No
4 Do you interested in the Royal Malaysian Air
Force history?
Yes No
5 What do you want to see in an Air Force
Museum?
Aircrafts Write Up Simulators

16. Developement
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Visitors Rate

17. 10 x RMAF Museum Visitors
No. Questions Answers
1 How do you know about RMAF Museum? Internet Friends Other
Sources
7 3
2 What are the most interesting exhibits in the
RMAF Museum?
Aircrafts Simulators Write Up
5 4 1
3 Are you a first time visitor? Yes No
9 1
4 Will you come again? Yes No
6 4
5 Will you encourage others to visit RMAF
Museum?
Yes No
5 5

18. Based on the survey, it shows that 70% of
visitors that came to the RMAF Museum on 1st
March 2014 knew about RMAF Museum from
the internet. This shows that the internet have
high impact on the visitation rate rather than
other promotion medium.
From question number 2, visitors have high
interest in aircraft display with 50% in
comparison with simulators at 40% and write up
at 10% .
90% of the visitor on that day was first time
visitors rather than 10% that has visiting RMAF
Museum before. This shows that increase of
new visitors.

19. 60% of the visitors indicates interest to visit RMAF Museum
again in the future, and this shows possibilities of high visitation
rate.
Only 50% would promote RMAF Museum showing that only
50% are satisfied with the current RMAF Museum condition.
Conclusion:
• The internet can be a a great promotion tool.
• Aircrafts and simulators in the RMAF Museum should be
used as a main point in promotional campaign.
• High number of new visitors shows future increase in
visitation rate. The current condition and futere plan of
RMAF Museum is in the right track.
• 60% of the visitors were willing to visit RMAF Museum
again but only 50% would recommend RMAF Museum
to others. This shows that better and more interesting
exhibit should be made available.

20. 10 X General Public At Mid
Valley Megamall Kuala Lumpur
No. Questions Answers
1 Did you know about Royal Malaysian Air Force
Museum?
Yes No
2 8
2 How long have you been in Kuala Below 2 Years Above 2 years
4 6
3 Do you interested in visiting Aviation Museum? Yes No
8 2
4 Do you interested in the Royal Malaysian Air
Force history?
Yes No
3 7
5 What do you want to see in an Air Force
Museum?
Aircrafts Write Up Simulators
8 2

21. •Only 20% of general public in Kuala Lumpur knew
about RMAF Museum.
•60% of the surveys have been in Kuala Lumpur
more than 2 years. This data indicates promotional
effort does not reach most of the public.
•80% of the public are interested in aviation museum
and being the only aviation museum in Malaysia,
RMAF Museum would surely able to increase the
visitation rate if proper promotion conducted.
•Only 30% of the general public interested in the
RMAF history. This shows that RMAF Museum
should increase their effort to further introduce
RMAF to the public.

22. •80% of the public survey are interested in aircrafts which
RMAF Museum have 29 units on display. This shows the
public would likely to visit the RMAF Museum if proper
promotion and exhibition layout imposed.
•Conclusion:
• Most of the public does not know about RMAF
Museum’s existence, eventhough 60% of them
have been in Kuala Lumpur for more than 2 years.
• The public have high interest on aviation museum
and aircrafts and could be a great platform to
gained increment in visitation rate. Futhermore
RMAF Museum have the potential to be a place for
the public to increase awareness about RMAF and
it’s history.

23. 10 x RMAF Officers
No. Questions Answers
1 How long have you served? Less than 5 years More than 5
years
1 9
2 Have you visited the RMAF Museum? Yes No
2 8
3 What would you like to see in RMAF Museum? Aircrafts Write Up Simulators
5 2 3
4 Have you ever heard civillians talks about RMAF
Museum?
Yes No
2 8
5 Will you promote Royal Malaysian Air Force
Museum?
Yes No
6 4

24. •90% of the survey participants have served
more than 5 years.
•0nly 20% of the RMAF officers have visited
the RMAF Museum.
•50% of the RMAF officers are inetersted in
aircrafts. But only 20% have ever visited the
RMAF Museum.
•Only 20% of the RMAF officers have ever
heard about RMAF Museum from civillian.
This shows low interest or low promotion
towards the civillians in RMAF Museum
eventhough they are in conversation with
an RMAF officers.

25. •Shockingly 40% of the RMAF officers would
not promote the RMAF Museum towards
the public. This indicates a review should be
conducted on the impact of RMAF Museum
towards officers and other ranks in RMAF.
•Conclusion:
• RMAF Museum can use the RMAF
personnel to further promote the
RMAF Museum. Data from the survey
shows that the current impact of RMAF
Museum can be improve and reflected
on the increase of visitation rate.

26. RMAF Museum’s Effort
Innovation

27. Simulators

28. Monthly Open Day

29. Electronic Caption System

30. RAF Museum UK
360,000 visitors 2013
Example by Other Aviation Museum

31. Activities
•monthly airshows
•guided tours
•simulators
•research
•4D theatre

32. Conclusion

33. Conclusion
Based on the data collected, analysis conducted
and observation, the conclusion that can be
made are that the RMAF Museum have low
visitation rate mainly because of two causes
from the theorethical framework that is
•low promotion effort and
•low awareness regarding RMAF history and
function.

34. Conclusion
•Based on the analisys conducted, the
interest of public towards aircraft are high
and
•New visitors quantity are promising. RMAF
Museum have a great potential to be one of
the most visited museum in Malaysia.

35. Conclusion
RMAF Museum with it’s realisation on
the function and resposibility towards
the RMAF and Malaysia has always been
pushing it’s ability.

36. Utilising The ICT Culture
•Facebook advertisement.
•Tweeter
•Tonton.my
Recommendation

37. Increase Awareness
Program
•Photography competition.
•Talks.
•Research.
•Volunteers
•Treasure hunts

38. RMAF History program
•RMAF Staff
•RMAF Enthusiasts

39. RMAF Museum Organisation
•Appointment
•Approved Organisation
•At Par with other Museum Organisation

41. Q&UESTION
AND ANSWER
SESSION