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#FIRMday Edinburgh - Matt Alder - Recruitment Marketing, Past, Present and Future

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Emma Mirrington
Emma Mirrington

Matt Alder - Recruitment Marketing, Past, Present and Future #FIRMday Edinburgh

Recruiting & HR
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metashift limited © 2015 Recruitment Marketing Past, Present and Future Matt Alder
metashift limited © 2015 www.metashift.co.uk www.rfpodcast.com
metashift limited © 2015 People IWorkWith
metashift limited © 2015 Background
metashift limited © 2015 Evolution of Recruitment Marketing
metashift limited © 2015 The Past:The Classified Era
metashift limited © 2015 Present:The Modern Muddle Social Mobile Job Boards as SEO LinkedIn ATS Email Messaging
metashift limited © 2015 Future: Strategic Marketing Inbound Marketing Content Marketing
metashift limited © 2015 The Key Drivers Of Change
metashift limited © 2015 We’re behind the curve….
metashift limited © 2015 Mobile
metashift limited © 2015 10 years old 9 years old 12 years old Social
metashift limited © 2015 FourYears Old…. 700 Million Active Users 300 Million Active Users 200 Million Active Users 70 Million Active Users
metashift limited © 2015 Social is Mobile 88% Mobile 80% Mobile 50% Mobile
metashift limited © 2015 Noise!
metashift limited © 2015 Attention
metashift limited © 2015 Business Needs
metashift limited © 2015 Marketing Strategies
metashift limited © 2015 Predicting The Future
metashift limited © 2015 What is Content Marketing
metashift limited © 2015 What is Content Marketing?
metashift limited © 2015
metashift limited © 2015 What is Inbound Marketing
metashift limited © 2015 Recruiting Funnel
metashift limited © 2015 Recruiting Funnel
metashift limited © 2015
metashift limited © 2015 UnderstandYour Audience
metashift limited © 2015 The Right Infrastructure
metashift limited © 2015 Brand and Reputation http://bit.ly/lvtalent
metashift limited © 2015 Understand The Channels
metashift limited © 2015 Content Formats
metashift limited © 2015 Stories That Resonate
metashift limited © 2015
metashift limited © 2015 Practical Actions
metashift limited © 2015
metashift limited © 2015 5 Practical Steps •  Audit strengths and weaknesses of your current approach •  Understand the competitive landscape •  Audience insights •  Ensure you have an infrastructure roadmap •  Get buy in from sources of content and advocacy
metashift limited © 2015 Resources
metashift limited © 2015 matt@metashift.co.uk www.rfpodcast.com

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#FIRMday London 6th November 2019 - Rachel Dalboth: Well-being and its role i...
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#FIRMday London, 6th November 2019 - Dave Hazlehurst: Employer brand in 100 days
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#FIRMdayCambridge9/9/19 - Be the CEO of your career - Katherine Ray
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#FIRMday Cambridge 9/9/19 - Internal mobility insights presentation
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#FIRMDay Cambridge 9/9/19 - Reed: Inclusion, Diversity & Belonging What UK wo...
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#FIRMday Manchester 25th Sept 2019 - Katrina Collier: Robotic Recruiters: The...
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#FIRMday Manchester 25th Sept 2019 - TribePad: Contract v Perm – How to consi...
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#FIRMday Edinburgh - Matt Alder - Recruitment Marketing, Past, Present and Future