#FIRMday 2nd Oct 2014 Manchester - Simon Mcloughlin, Creed Comms - 'How to Attract Future Talent - The next generation of jobseekers'
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‘How to Attract Future Talent - The next generation of jobseekers’ Understanding their characteristics and their expectations Mapping and evaluating the various comms channels Sharing candidate journey insight Exploring their ongoing employment aspirations
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#FIRMday 2nd Oct 2014 Manchester - Simon Mcloughlin, Creed Comms - 'How to Attract Future Talent - The next generation of jobseekers'
- 4. GENERATION X (Xers) Born: 1964 - 1980 Current Age: 34 - 50 Influences: Both parents working full-time! Thatcher’s children! End of the cold war Characteristics: Hard-working - live to work! Aspirational for trappings of success! Respect for authority - access must be earned! Structured, punctual & linear Sources - CIPD & Forbes
- 5. GENERATION Y (Millenials) Born: 1980 - 1994 Current Age: 20 - 34 Influences: Paying for Education! Technology boom! 9/11 & 7/7 Characteristics: Generation Me & ‘why me?’! Confident & tolerant! Sense of entitlement & narcissism! Work to live! Making meaning not just money! Access all areas! Less structured Sources - CIPD & Forbes
- 6. GENERATION Z (post millenials or Gen Wii) Born: c1995 - 2009 onwards Current Age: 5 - 19 Influences: Grown up in economic uncertainty! New Labour! Malala Yousafzai Characteristics: Lack channel loyalty! Look after their money! Make the world a better place ! Prize education and learning! Digital natives - screenagers Sources - CIPD, Daily Telegraph & Forbes
- 8. Technology Landscape 98 Source: Ofcom 2014 It’s all about your DQ (Digital Quotient) 113 the DQ of 14-15 year olds is the nations average DQ EMAIL 33% of adults use it but only 2% of 12-15 do 24 83% of 16-24 year olds check SoMe daily It’s probably no surprise that a 6 year old is more tech savvy than a 45 year old ? ? ? And we all communicate more than we sleep
- 15. Graduate sector preferences Appealing sectors Creative (29%) Education Media Science Teaching Retail IT Healthcare Marketing Advertising Unappealing sectors Banking Digital Charity Legal Accountancy (13%) Logistics (4%) Manufacturing (4%) Call centre (3%) Utilities (1%)
- 16. Non-Graduate sector preferences Appealing sectors Retail (33%) Media (20%) Creative IT Admin Accountancy Sales Social work Banking Healthcare Unappealing sectors Charity Catering Digital Education Travel (14%) Engineering (9%) Logistics (5%) Insurance (4%) Call centre (3%)
- 19. Realistic about pay rises 6-10% Expected pay rise in the first year 3-5% Expected pay rise in the first year
- 20. Ambitious promotion aspirations 60 % of all respondents expect to work at least 2 years before promotion