A very well received presentation to Austin Business people about the current opportunities for B2C and B2B products and services in Indonesia, Thailand, and Vietnam. Enjoy!

1. Indonesia, Thailand, Vietnam
A Youthful Opportunity for Austin Business
Harlow Russell
Greater Austin Asian Chamber of Commerce
Briefing on Vietnam & Southeast Asia, May 9 2018

2. 2
Population demographics (IndexMundi2018)

3. 3Population demographics (IndexMundi2018)

4. Your business opportunities by GEN
SILENT GENERATION born before 1945 now: 70+
BABY BOOMERS 1945-1964 now: 54-73
GEN X 1965-1985 now: 33-53
GEN Y (Millennials) 1985-1995 now: 23-33
GEN Z (iGEN) 1995-2010 now 5-23
4
MarkZ. Chloe Kim
Malala
Steve/ Bill
Friends

5. Under Age 30…right now!
69 million ; 21st ; Median Age 37.2
0-14: 17% 15-24: 14%
GEN Z: 31% under 25
GEN Z and GEN Y: 42%
96 million; 14th ; Median Age 30.1
0-14: 24% 15-24: 16%
GEN Z: 40% under 25% !
GEN Z and GEN Y: 51% !
266 million; 4th; (3.5% of Earth); Median age 29.9
0-14: 25% 15-24: 17%
GEN Z: 42% under 25 !
GEN Z and GEN Y: 56% !
largest % in world under 30: 165 million youth
5

6. Business Opportunities for GEN Y and GEN Z Asian market
Example: Wedding and Baby Related Products and Services
6

7. Business Opportunities for GEN Y and GEN Z Asian market
Example: Children K-12 Educational Services and Products
7

8. • Convenience Mini Mart Food
• Organic, Better Quality Food
• Same-Day Delivery
• Tattoos & Piercings
• Energy Drinks
• Athleisure
• Hot sauce
8
What does US/Asian GEN Y want to buy?
Source: http://time.com/money/3979425/millennials-consumers-boomers-gen-x/

9. • Totally different than GEN Y
• Much prefers to shop at Malls versus
than GEN Y
• Prefers Influencer Marketing
-Blog/Vlog
• Doesn’t want a Loyalty Program
-wants to be Independent
• Uses more Digital Platforms
-at the same time
• Doesn’t Shop Online as much as GEN Y
• Don’t sell via Online ads!
-Sell via Mobile Video clips!
9
Is Asian GEN Z the same as Asian GEN Y?
Source: https://growingleaders.com/blog/generation-z-differs-generation-y/

10. Business Opportunities in the Manufacturing Sectors
What Technology and services can Austin companies offer to make
Asian exports more efficient and lower cost of production?
Electrical equipment; Footwear; Machinery including computers; Textiles and
garments; Furniture, Bedding, Lighting, Pre-Fab buildings; Rice, Coffee, Tea, Spices;
Aquaculture; Rubber; Fish; Leather/animal gut; Fruits, nuts; Coal; Processed Forest
products; Outsourced IT services; Smart phones ($54 billion)
Crude Oil; Natural Gas; Textiles; Apparel; Footwear, Cement; Chemical fertilizers;
Plywood; Rubber; Coffee(kopi luwak) & Tea; Foodstuffs; Palm and Coconut oil;
Electrical machinery; Vehicles; Jewelry; Mining: Tin, Nickel, Copper(2nd), Gold(1st) ;
Fake Hair
Textiles and garments; plastics; Footwear, Electronics (including computers);
Integrated circuits and components: Automobiles and parts; Cement; Gems,
Precious metals; Rice; Aquaculture; Cereals; Tapioca; Rubber; Sugar;
Optical and Medical apparatus; Outsourced IT services ; Medical Tourism
10

11. Business Risks Opinion Map
• “Corrupsi”
• Natural Disasters
• Governance Challenges
• Infrastructure Gridlock
• Ethnic and Religious Violence
• Strikes and Demonstrations
• Macro Economic
(INFLATION, CURRENCY DEVALUATIONS, WORLD EVENTS)
• Recruitment and Retainment
• Currency and Profit Repatriation 11

12. 3 Countries, 3 Phrases
Xin chào
Cảm ơn
Một, hai, ba, vô!
Beer:
Selamat Pagi/Sore/Malam
Terima Kasih
Sampai jumpa lagi!
Batik:
สวัสดีตอนเช้า
ขอขอบคุณ
ไม่เป็ นไร
Wai (ไหว้): 12

13. Business Leverage for Austin Companies in Asia
1971. Jakarta. 250 companies. 800 members 21 committees
1956. Bangkok. 650 companies, 2500 members, 11 committees
1994. HCMC & Hanoi. 650 companies, 1500 members, 20 committees
US Commercial Service (www.buyusa.gov; www.export.gov)
Market research; Partner and Distributor search;
“GoldKey” service for business meetings (inexpensive!)
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14. THANK YOU
FOR YOUR TIME!
ANY QUESTIONS?
◼ Harlow Russell
◼ International Sales and Market Entry Expert
◼ Austin, Texas
◼ +1 512-571-1615
◼ harlow@cornell.edu