It's becoming harder and harder to position your company on social media. The competition is incredible and it's very difficult to position organically. Ambassador marketing is a great solution to connect with the brand advocates that you already have, create even more, and spread your message on social media. You will gain in visibility and your message will be more trustworthy coming from word-of-mouth.

6. SHARES ON
2,4 NETWORKS
REACHES
317 PEERS
INFLUENCES 4,96%
TO CLICK ON
BRANDED CONTENT

18. What challenges do you want to overcome?
Define which KPIs you will use to
measure the effectiveness or your
campaigns?
What will you ask them?
What will be the frequency?
What kind of relationship do you aim to build
with your ambassadors?
What will you give them and when?
When will you start?
Who are your ambassadors?
How will you recruit them?

19. Recruit new colleagues for the HR department with a specific profile in a low cost but highly efficient way
3 weeks
All our employees
Send email invitation explaining about the initiative
and give them the opportunity to find their new
colleague
Via coffee talks
Activate departments composed into teams with
Star Wars themed namesThe team with the best analytics would receive
teambuilding budget: Weekend in the Ardennes
Find and hire 2 new colleagues
Charlie Dataflow December 2016 Final

21. Identify and recruit your
ambassadors
Segment ambassadors, activate
them, and run multiple highly-
targeted campaigns
Engage with your ambassadors
and create powerful and lasting
relationships
Harvest the fruits of your
campaigns and monitor every
stage of the process