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Convincing Your Boss(es) to Confidently Spend (more) on Advertising

My Presentation from my Session at HeroConf 2019, in Philadelphia.

This presentation is for anyone who wants to invoke data-decision making and business transformation learning:

1) How to convince your boss to spend more budget on advertising so it benefits your entire organization.
2) How to conquer the proper success metrics, "The Golden Metrics" linked to Customer Lifetime Value (CLV).
3) How to confidently use your data to transform your business to be more customer-centric.

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