The document discusses how people use social media, specifically Facebook, to share information online. It provides statistics on Facebook usage and notes that Facebook has over 400 million active users. It then gives tips for businesses on creating Facebook pages to promote their brand, such as using pages instead of profiles to allow multiple administrators and access to analytics. The document also reviews best practices for posting content and promoting pages on Facebook.
3. How People Share Online
Social Media is 21st Century “Word of Mouth”
4.
5.
6. More than 400 million active users.
If Facebook was a country it would be the
3rd largest.
50% of users logon every day
Average user spends more than 7 hours per
month on Facebook (more than Google,
Yahoo, YouTube, Microsoft. Wikipedia &
Amazon COMBINED)
Average user has 130 friends and “fans” 2 pages per month
#1 site for photo sharing.
#2 for user generated video.
More than 700,000 businesses have Pages - creating more than 5.3 billion fans
1 in 4 of all page views on the Internet are
on a Facebook page
100 million people access Facebook from mobile devices
97. If you build it, the will NOT come. Promote
your Page.
Be responsive.
Make data-driven decisions regarding posts -
especially media.
Don’t just talk about yourself. Ask questions.
Use contests and promotions to generate
traffic and build excitement.
Consider targeted Ads to increase traffic and fan #s.
Set quarterly goals with steps to achieve
them.
Give it time.You’re in this for the long run.