Keynote on Big Data and Marketing presented in April in the APPM Marketing Marathon in ISEG - Lisbon School of Economics & Management.

1. 1
BIG DATA IN
MARKETING
FILIPE MENDES | 2018

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4. 4
MULTI-CHANNEL

5. 5
Your own data
OUR APPROACH

6. 6
YOUR OWN COMPANY DATA

7. 7
Open Data
OUR APPROACH
Your own data

8. 8
WEATHER
DATA

9. 9
Open Data
Professional Data
OUR APPROACH
Your own data

10. 10
PROFESSIONAL DATA

11. 11
Open Data
Professional Data
E-Commerce
OUR APPROACH
Your own data

12. 12
Open Data
Professional Data
Multi Channel
E-Commerce
OUR APPROACH
Your own data

13. 13
MULTI-CHANNEL

14. 14
Open Data
Professional Data
Social Media
Multi Channel
E-Commerce
OUR APPROACH
Your own data

15. 15

16. 16
Open Data
Professional Data
Social Media
IOT
Multi Channel
E-Commerce
OUR APPROACH
Your own data

17. 17
Open Data
Professional Data
Geo Data
Social Media
IOT
Multi Channel
E-Commerce
OUR APPROACH
Your own data

18. 18
GEO DATA

19. 19
Open Data
Professional Data
Geo Data
Social Media
IOT
Multi Channel
E-Commerce
OUR APPROACH
Your own data

20. 20
THANK YOU!
@FILIPEMENDES
FILIPE@TARGETEVERYONE.COM