Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

B2B QR Codes And EGG


Published on

Quick overview of QR Codes,Milestones,Adoption,Benefits,B2B applications,pricing components

  • Be the first to comment

  • Be the first to like this

B2B QR Codes And EGG

  1. 1. B2B QR Codes and EGG<br />Presented By:<br />Frank C. Hudetz <br />
  2. 2. Agenda<br />About Elk Grove Graphics(EGG)<br />EGG Print/Mail Capabilities<br />QR Codes 101<br />Discussion - Next Steps<br />
  3. 3. About Elk Grove Graphics <br />Award winning firm, founded 1978<br />Today a Data Driven Marketing Services Company<br />Focused on Healthcare,Non-Profits and B2B Corporations<br />
  4. 4. Some of Our B2B Customers<br />
  5. 5. EGG Print/Mail Capabilities<br />Our Scope of Capabilities<br />Our Quality Differentiators<br />Our Sweet Spot<br />
  6. 6. QR Codes - 101<br />A Primer for Understanding QR Code:<br />Basic Facts<br />Milestones, Adoption Trends<br />Uses and users<br />Benefits and Keys to Success<br />B2B Applications<br />Cost Components<br />
  7. 7. Basic Facts<br />QR (Quick Response) Codes come in many varieties of 1D and 2D<br />Anyone can freely generate a code.<br />Direct code Scans differs greatly from Indirect (or Managed Code) Scans.<br />
  8. 8. QR Code Milestones<br />1994 Toyota hires Denso Wave Company to use their 2D Barcode called QR(quick response) to track auto parts.<br />1994 Frank Hudetz conceives of the idea to scan barcodes which would link to the internet via an Indirect method and starts patent process.<br />2001 Hudetz Patent is issued in US and Europe. Assigned to NeoMedia<br />
  9. 9. QR Code Milestones<br />2005 – Japan’s only phone company, Dai Nippon working with device makers enables scanning of direct QR Codes for Japanese citizens.<br />2008 – Microsoft launches Microsoft Tag – an Indirect method and proprietary code.<br />2008-09 – U.S. and European phone companies, device makers and software companies begin widespread testing of direct and indirect code scanning.<br />
  10. 10. QR Code Milestones<br />2010- Google begins big push for all retailers to use QR Codes.<br />2010-Best Buy incorporates use of QR Codes in all stores and on all store items.<br />2011- US Postal Service offers incentives for marketers to use QR Codes on all mail.<br />2011 – Over 35% of US Adults own a SmartPhone and that number expected to be 50% in 2012<br />
  11. 11. QR Code Adoption Trends<br />2011 Code Scanning has increased 600% over last year.<br />Over 125 countries scan everyday.<br />Most scans occur in retail stores.<br />2D scans have now outpaced 1D(UPC)<br />
  12. 12. Current Uses of QR Codes<br />As a Marketing Tool<br />As a Productivity Tool<br />As a Organizational Communication Tool<br />
  13. 13. Large B2B Companies Using QR Codes<br />UPS<br />Home Depot<br />Gates Company <br />GATES: QR Codes on Packaging – YouTube<br />
  14. 14. Important Keys to Success with QR Code Implementation<br />Media and Code Placement Should be Mobile Relevant<br />Promise something functional, entertaining or exclusive.<br />Quickly Communicate how to get started.<br />
  15. 15. QR Code Benefits<br />Extends your print messaging to the growing Mobile Smartphone platform.<br />Allows your mobile messaging to be updated without having to update your printed materials.<br />Allows for more robust content via mobile websites.<br />Allows you to track activity by location, dates and bounce rates.<br />
  16. 16. Recommended Steps for B2B’s to Integrate QR Codes<br />Add to Business Cards<br />Add to Trade Show Materials<br />Add to Brochures, Magazine Ads, Catalogs<br />Add to Direct Mail<br />Add to Products<br />
  17. 17. Campaign Cost Component Variables<br />Generation of QR Codes<br />Direct Codes or Indirect Codes<br />Development and Hosting of Mobile Websites<br />Duration of Campaign<br />Analytics/Reports<br />
  18. 18. Trade Show Campaign Example<br />Components:<br />5- Direct QR Codes<br />2- Unique Mobile Website & Hosting<br />5- Months of Campaign Tracking/Reports<br />Total Costs: - Economy Plan<br /> - Deluxe Plan<br />
  19. 19. QUESTIONS ?<br />
  20. 20. Contact Info<br />Thank you.<br />Frank C. Hudetz<br />Elk Grove Graphics<br />1200 Chase Avenue<br />Elk Grove Village, Illinois 60007<br />847-439-7834 x33<br /><br /><br />