Identive Group | Press Release | Identive Announces New GameChangR for Machine to Machine - M2M Applications

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Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification, security and RFID industries, today announced GameChangR™, an innovative developers’ solutions kit that enables the rapid creation and integration of contactless radio frequency identification (RFID) technology into electronic games without the need for specialist RFID knowledge. RFID allows physical objects to interact with virtual environments for a richer user experience.

For more information, please visit http://www.identive-group.com.

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Identive Group | Press Release | Identive Announces New GameChangR for Machine to Machine - M2M Applications

  1. 1. Identive Announces New Game Changer for Machine to Machine - M2M ApplicationsGameChangR™ makes it easy to add RFID – and a richer user experience – to electronic gamesSANTA ANA, Calif. and ISMANING, Germany, January 23, 2013 – Identive Group, Inc.(NASDAQ: INVE; Frankfurt: INV), a provider of solutions and services for the identification,security and RFID industries, today announced GameChangeR™, an innovative developers’solutions kit that enables the rapid creation and integration of contactless radio frequencyidentification (RFID) technology into electronic games without the need for specialist RFIDknowledge. RFID allows physical objects to interact with virtual environments for a richeruser experience.“Increasingly, people are interested in creating interactions between their physicalenvironment and the virtual world. In areas such as electronic gaming, this is fueling demandfor M2M solutions that allow a device, such as a game piece, to deliver information aboutitself to a software application, such as an electronic game, that determines how the piecewill be used in the game and also allows the game to change the characteristics of the pieceby storing new information on it,” explained Dr. Manfred Mueller, COO Identification Productsfor Identive Group. “Identive’s GameChangeR development kit leverages Identive’s expertiseso developers can easily incorporate RFID into electronic games with the addition of instant,contactless communications and memory capabilities to game pieces.”Michael Ganzera, vice president of Marketing for Identive added, “Our new RFIDdevelopment kit truly is a game changer for developers, because it allows them to createdynamic and interactive gaming experiences using RFID technology, with no prior RFIDexperience. This ability to deliver what the market needs springs from Identive’s uniqueability to address the entire value chain of RFID, from tags to readers to complete solutions.”The GameChangR RFID solutions development kit comes with a specially-configured RFIDreader, three GameChangeR tags and a USB – UART converter. The 13.56MHz,ISO14443A reader exposes a simple-to-use, high-level API that allows developers to interactwith the GameChangeR RFID tags in a protected manner, and with no knowledge or prior
  2. 2. experience working with RFID technology. Both the reader and the pre-initializedGameChangeR tags are configured to work only with each other, which ensures integrity ofthe tag content and protection of the gaming experience in a given ecosystem. Identivecurrently is accepting orders for the GameChangeR development kit for shipment inFebruary.About IdentiveIdentive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is focused on building the world’ssignature company in Secure ID. The company’s products, software, systems and servicesaddress the markets for identity management, physical and logical access control, cashlesspayment, NFC solutions and a host of RFID-enabled applications for customers in thegovernment, enterprise, consumer, education and healthcare sectors. Identive’s mission is tobuild a lasting business of scale and technology based on a combination of strongtechnology-driven organic growth and disciplined acquisitive expansion. The companydelivers up-to-date information on its activity as well as industry trends through itsindustry-leading social media initiatives and educational resource, AskIdentive.com. Foradditional information, please visit www.identive-group.com or follow on Twitter at@IdentiveGroup.Note: Identive and the Identive logo are trademarks of Identive Group, Inc, registered inmany jurisdictions worldwide. All other company, product or service names may betrademarks or registered trademarks of others and are the property of their respectiveowners.Contacts:Darby Dye, +1 949 553-4251, ddye@identive-group.comLennart Streibel, +49 89 9595-5195, lstreibel@identive-group.com Page 2 of 2

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