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Volkswagen das auto.

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Volkswagen das auto.

  1. 1. PRESENTED BYNIHAR RANJAN NAYAK 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 1
  2. 2.        History of the company Aim of the company Objectives Competitors SWOT Analysis Conclusion References 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 2
  3. 3.  Third leading automobile manufacturer.  The company was founded by Ferdinand Porsche in 28th May 1937.  Headquarters Wolfsburg, Germany.  The word Volkswagen means ‘People’s Car’ in German.  The tagline of the company reads as Das Auto meaning ‘The Car’.  Product range extends from low-consumption small cars to luxury S.W.O.T class vehicles and trucks. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 3
  4. 4.  constitutes car brands- 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 4
  5. 5.  Economic and environmental leader in the global automotive industry.  profitable, fascinating company in the world.  Volkswagen aims at 10% market share in India.  incremental volume aims Brazil, Russia, China and India. 14/12/2013 and sustainable M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES in automobile counties like 5
  6. 6.  With new innovations and technologies to become a world leader in customer satisfaction and quality.  Top employer across all brands, companies and regions.  Enhance responsible supply chain management. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 6
  7. 7.  TOYOTA  HONDA  GENERAL MOTORS  FORD 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 7
  8. 8. STRENGTHS  Wide range of cars which provides enough options to choose from  One of the oldest car manufacturers, resulting into increased reach to masses  Has over 350,000 employees globally 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 8
  9. 9. WEAKNESSES  Intense competition between global car’s manufacturing companies  Production facilities 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 9
  10. 10. OPPORTUNITIES  Create long-term relationships with non-German car manufacturers  Implement continuous innovations in cars to stand competition  Due to its very good results on the stock exchange, VW may expect to attract numerous new investors 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 10
  11. 11. THREATS  Innovative features included by competitors  Increasing fuel costs  Rising raw material prices in the world market. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 11
  12. 12. The present analysis reveals that Volkswagen is on high stage of productivity, although the company is required to work on its weaknesses. At last, I would like to say that Volkswagen should maintain and improve its market share by improving its services and providing customer satisfaction. 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 12
  13. 13. 1. Ferdinand Porsche. [Online] . Available from: en.wikipedia.org/wiki/Ferdinand _ Porsche [Accessed 20 October 2012] 2. History of Volkswagen . [Online]. Available from: http://lifestyle.iloveindia.com/lounge/history-of-volkswagen8769.html [Accessed 27 October 2012] 3.SWOT analysis method. [Online]. Available from: www.businessballs.com/swotanalysisfreetemplate.htm [Accessed 25 October 2012] 4. Volkswagen Official. [Online]. Available from: www.volkswagen.co.uk [Accessed 25 October 2012] 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 13
  14. 14. Thank you 14/12/2013 M. S. RAMAIAH SCHOOL OF ADVANCED STUDIES 14

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