2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
4/29/2015 BRANDON BELLE 3
4. CHEESE NUTRITION
Our Cheese
•Calories: 125
•Fat: 9 g
•Carbohydrates: 1 g
Alternative Cheese
•Calories: 70
•Fat: 4 g
•Carbohydrates: 1 g
4/29/2015 BRANDON BELLE 4
5. A BETTER BURGER
Our Best Seller
•Total Calories: 585
•Total Fat: 27 g
•Total Carbohydrates: 46 g
New Better Burger
•Total Calories: 410
•Total Fat: 19g
•Total Carbohydrates: 28 g
4/29/2015 BRANDON BELLE 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrate.
Both buns have sesame seeds.
Alternative bun costs 10% less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste test.
Better burger has 30% less calories, 30% less fat, and 40% less carbonhydrates than our best seller.
