Creative Rural Economy

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Presentation delivered by Dan Taylor, Economic Development Officer at November 27 2008 "Economies in Transition" forum in Chatham, Ontario.

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Creative Rural Economy

  1. 1. Creative Rural Economy Prince Edward County - Case Study A New Economic Development Model
  2. 2. Creative Rural Economy
  3. 3. Creative Rural Economy • Define • Context • Why • Mini Case Study • Challenges • Next Steps
  4. 4. Definition
  5. 5. Definition • Creative Economy anchored in Quality of Place • New Economy - Knowledge / Innovation Economy / Creative Economy
  6. 6. Definition Creative Industries.. Creative Products There are two aspects to creative products. • Creative Economy anchored in Quality of ..are based on individuals with creative arts skills.. ..in alliance with managers and technologists.. ..making marketable products.. Physically, they are usually simple: a reel of film, a CD, a computer disk, a sheet of printed paper. But their value lies in their content, in Place ..whose economic value lies in their cultural, or ‘intellectual’, properties. their meaning, or what they represent. The content could be a film, a story, a photograph, a game or a pop song, and it might be Defined by the UK’s Department of Culture, Media and Sport as quot;… entertaining or persuasive or informative or attractive. those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through It is this information that has value, not the physical object that • New Economy - Knowledge / Innovation the generation and exploitation of intellectual propertyquot; carries it. Even with a designer T-shirt or a piece of jewellery, it’s the style, the design that counts, not the cloth or the metal. Economy / Creative Economy
  7. 7. Definition • Creative Economy anchored in Quality of Place • New Economy - Knowledge / Innovation Economy / Creative Economy • Creative Workers/Occupations / Industries
  8. 8. Definition • Creative Economy anchored in Quality of Place • New Economy - Knowledge / Innovation Economy / Creative Economy • Creative Workers/Occupations / Industries • Interdependent with Urban (market - technology)
  9. 9. Creative Industries Creative Class Creative Rural Economy R&D Science Winemakers Publishing Software Definition Engineering Computers Cheese Makers Artisan Farmers TV & Radio Mathematics Chefs • Creative Economy anchored in Quality of Design Education Tourism Services Place Music Arts Welders Film Design religious • New Economy - Knowledge / Innovation Toys & Games Advertising Entertainment chemicals education ag-services Economy / Creative Economy Architecture mass media government Performing Arts plastics banking • Creative Workers/Occupations / Crafts pharmaceuticals accounting Industries Video Games computers consulting FAshion electric equipment Health Services • Interdependent with Urban (market - Art scientific instruments Legal technology) Rise of the CC Page 72/73
  10. 10. Definition • Creative Economy anchored in Quality of Place • New Economy - Knowledge / Innovation Economy / Creative Economy • Creative Workers/Occupations / Industries • Interdependent with Urban (market - technology)
  11. 11. Context
  12. 12. Context Eva Klein - 3 waves of economic activity
  13. 13. Context Eva Klein - 3 waves of economic activity • 8500 bc - 1850 ad - agrarian
  14. 14. Context Eva Klein - 3 waves of economic activity • 8500 bc - 1850 ad - agrarian • 1850 ad - 1950 ad - industrial revolution
  15. 15. Context Eva Klein - 3 waves of economic activity • 8500 bc - 1850 ad - agrarian • 1850 ad - 1950 ad - industrial revolution • 1950 ad - ? - innovation/knowledge/ creative economy
  16. 16. 50.0 Creative Workers 37.5 25.0 12.5 0 1900 1950 1980 2005 2014
  17. 17. 50.0 work force wages 37.5 25.0 12.5 0 Ag Man Serv. Creative
  18. 18. Manufacturing Labour Force 50.0 37.5 25.0 12.5 0 1950 1988 2001
  19. 19. Context - Shifting Trends
  20. 20. Context - Shifting Trends • Globalization (Value Add) • Shift in industry • Manufacturing - Services • Baby Boomers • Concentration of wealth, demographics, location - mega region
  21. 21. Context - Shifting Trends • Globalization (Value Add) • Shift in industry • Manufacturing - Services • Baby Boomers • Concentration of wealth, demographics, location - mega region
  22. 22. Context - Shifting Trends • Globalization (Value Add) • Shift in industry • Manufacturing - Services • Baby Boomers • Concentration of wealth, demographics, location - mega region
  23. 23. Prince Edward County
  24. 24. Prince Edward County • 2004(‘05/’06) Plan - 0 competitive advantage
  25. 25. Prince Edward County • 2004(‘05/’06) Plan - 0 competitive advantage • Q of P competitive advantage • Geography, History, Heritage • Untouched • Sparks - Wine, Culinary - Ecosystem
  26. 26. Prince Edward County • 2004(‘05/’06) Plan - 0 competitive advantage • Q of P competitive advantage • Geography, History, Heritage • Untouched • Sparks - Wine, Culinary - Ecosystem
  27. 27. Prince Edward County • 2004(‘05/’06) Plan - 0 competitive advantage • Q of P competitive advantage • Geography, History, Heritage • Untouched • Sparks - Wine, Culinary - Ecosystem • Location, Location, Location
  28. 28. Prince Edward County • 2004(‘05/’06) Plan - 0 competitive advantage • Q of P competitive advantage • Geography, History, Heritage • Untouched • Sparks - Wine, Culinary - Ecosystem • Location, Location, Location
  29. 29. Prince Edward County • 2004(‘05/’06) Plan - 0 competitive advantage • Q of P competitive advantage • Geography, History, Heritage • Untouched • Sparks - Wine, Culinary - Ecosystem • Location, Location, Location
  30. 30. Prince Edward County
  31. 31. Prince Edward County • $50M Wine industry investment • Building permits up 300% (50%/yr; $16M-$70M) • Tourism spend up 168% (30%/yr; $25M-$100M) • $30M downtown revitalization • $3/4 Billion increase in assessment • $1/2 Billion investment leads • Reversal of pop. decline, up 2%
  32. 32. Prince Edward County • $50M Wine industry investment • Building permits up 300% (50%/yr; $16M-$70M) • Tourism spend up 168% (30%/yr; $25M-$100M) • $30M downtown revitalization • $3/4 Billion increase in assessment • $1/2 Billion investment leads • Reversal of pop. decline, up 2%
  33. 33. Prince Edward County • $50M Wine industry investment • Building permits up 300% (50%/yr; $16M-$70M) • Tourism spend up 168% (30%/yr; $25M-$100M) • $30M downtown revitalization • $3/4 Billion increase in assessment • $1/2 Billion investment leads • Reversal of pop. decline, up 2%
  34. 34. Prince Edward County • $50M Wine industry investment • Building permits up 300% (50%/yr; $16M-$70M) • Tourism spend up 168% (30%/yr; $25M-$100M) • $30M downtown revitalization • $3/4 Billion increase in assessment • $1/2 Billion investment leads • Reversal of pop. decline, up 2%
  35. 35. Prince Edward County • $50M Wine industry investment • Building permits up 300% (50%/yr; $16M-$70M) • Tourism spend up 168% (30%/yr; $25M-$100M) • $30M downtown revitalization • $3/4 Billion increase in assessment • $1/2 Billion investment leads • Reversal of pop. decline, up 2%
  36. 36. Investment Attraction • www.buildanewlife.ca
  37. 37. Investment Attraction • www.buildanewlife.ca
  38. 38. Investment Attraction • www.buildanewlife.ca
  39. 39. Challenges
  40. 40. Challenges • Factory Old Model Mentality
  41. 41. Challenges • Factory Old Model Mentality
  42. 42. Challenges • Factory Old Model Mentality • No Headline Major Employer • Bleeding Edge • TAO
  43. 43. Challenges • Factory Old Model Mentality Tao Living Beyond Form - 14th Verse • No Headline cannot be seen is called invisible That which Major Employer • Bleedingwhich cannot be heard is called inaudible That Edge • TAO That which cannot be held is called intangible
  44. 44. Challenges • Factory Old Model Mentality • No Headline Major Employer • Bleeding Edge • TAO • Lack of Critical Mass. Provincial / National / Grass Roots Strategy
  45. 45. Building a CRE -Team Sport
  46. 46. Building a CRE -Team Sport • Alliance has begun
  47. 47. Building a CRE -Team Sport • Alliance has begun • EODP - OEEDC
  48. 48. Building a CRE -Team Sport • Alliance has begun • EODP - OEEDC • Chatham CFDC
  49. 49. Building a CRE -Team Sport • Alliance has begun • EODP - OEEDC • Chatham CFDC • The Creative County - Detailed Plan
  50. 50. Building a CRE -Team Sport • Alliance has begun • EODP - OEEDC • Chatham CFDC • The Creative County - Detailed Plan • Next
  51. 51. Next Steps
  52. 52. Next Steps • Tighten up CRE plan - CIP link • Looking to build a stronger alliance • Grass Roots Provincial Action Plan • Tools, Policies & Resources • Need alliance to obtain provincial buy in

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