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GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT
                     IVÁN VERA, CEO AT INNSPIRAL
            ...
INNOVATION
THE INNOVATION HAS NO BORDERS




FROM SOUTH AMERICA TO ASIA
FROM CHILE TO CHINA
The only constant is change· Isaac Asimov
THE RULES OF THE GAME
ARE CHANGING EVERY DAY
W         ,   ,  &
E ARE FACING EME...
OF HIGHER IMPACT
CHANGES
CHANGES
OF HIGHER SPEED
MORE FREQUENT
CHANGES
MORE COMPLEX
CHANGES
We didn´t foresee
“The Sub-prime Financial Crisis”
and probably we won´t foresee all crisis to come
The best inspired economies
will be increasingly globally competitive
Emerging economies are gaining power
they are playing to win




44.453         27.803            6.074    5.870
CHINA    ...
it´s not only about size
it´s more about speed
CHILE
TINY COUNTRY
since 1974
              “Open & globally
          integrated economy”
and probably one of the most competitive
      mar...
For 35 years Chile has been integrating its economy to the world´s
most powerful markets and has signed Free Trade Agreeme...
15%
EXPORTS - CAGR
CHILE 1990
45	
  OF	
  EACH	
  100	
  CHILEANS	
  WERE	
  POORS
CHILE 2010
13	
  OF	
  EACH	
  100	
  CHILEANS	
  ARE	
  POOR
GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT    CHAPTER:1

                        7%   11%
              ...
All managers play the same game
90% of the managers use 90% of their time playing this game
FIGHTING FOR THE SAME CAKE
TWINIZATION




The bad thing about competitive markets
HYPER COMPETITION




     PRICE WAR
TRYING TO TWIN YOU



        VS




iPod          ZUNE
HYPER COMPETITION
  The price should be as close as possible to
  the perceived value




Customer perceived value   Price...
HYPER COMPETITION
  The price of and abundant commodity is
  always Indexed to the total coast



                        ...
¡¡¡MORE FOR LESS!!!



               $600dls




                $60dls


The good thing about competitive markets
HYPER COMPETITION
LIKE THE MARATHON THE MARKET SHARE GAME IS FULL EFFICIENCY
& ENDURANCE, THIS IS THE SPORT FOR THE MASSES...
Being efficient is not enough anymore
you have to focus on a profitable area and build
extraordinar y talent
UNIQUENESS




THE SPEED REQUIRES THE DEVELOPMENT OF A
AND THE REWARD IS GLORY:
UNIQUE AND EXTRAORDINARY TALENT, MAN
USAIN...
Being an innovator is creating high impact
& unique value for global consumers and
changing life of millions of people
GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT   CHAPTER 2




MARKET CREATION
a new & amazing game emerged
VALUE CREATION
It´s about changing life for millions of people
REAL
PEOPLE
    Spencer Tunick in Chile
CRYSTAL
LAGOONS
IDYLLIC BEACH LIFE ANYWHERE
                  CASE ONE
A PROBLEM IS AN OPPORTUNITY



 COLD
WATERS
& HEAVY
  SEAS
THE
DREAM
Crystal Lagoons created relevant and unique
value for the high end real estate global business




A MADE IN CHILE SOLUTIO...
Innovation is transforming
knowledge into money



   INNOVATIO
            N

Create value using
knowledge applied to
sol...
Final Consumer          Companies
CLIENTS:         (B2C)               (B2B)



                            vs
           ...
INVERTEC
FOODS
    IMAGINE FOODS
        C ASE TWO
THE PROBLEM


     GREAT
MEDITERRANEAN
WEATHER; FRUITS &
VEGETABLES... BUT
 LOW END VALUE
A new Food Business
SET OF NEEDS                                              Development based
Japanese tradition of cons...
new market
US$ 20 million new business model for Invertec
A VALUE PROPOSAL
   WILL HAVE ITS PRICE INDEXED TO ITS PERCIVED VALUE IF IT´S

   RELEVANT & UNIQUE

                     ...
IT´S NOT ABOUT CREATING NEW PRODUCTS
 IT´S ALL ABOUT CREATING
NEW BUSINESS MODELS
Business Model Framework
How?/ Capabilities Configuration    What?/ Matching unmet needs    Who?/ Unmet Needs Configuration
...
BUILT YOUR UNIQUENESS WITH
EXTRAORDINARY TALENT
GLOBAL INNOVATION IN ACTION:
HOW TO CATALYZE GROWTH & PROFIT   CHAPTER 3

ENTREPRENEURS
 DREAMER & VISIONARY
 GOAL ORIENTE...
THE
EXTRAORDINARY
TALENT ISN’T
INHERITED …
IT´S BUILT
EFFORT, TIME & CONTEXT
TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME
TIME· TIME· TIME· TIME· TIME· TIME·...
GROWTH MINDSET               FIXED MINDSET
INTELLIGENCE IS BUILT        INTELLIGENCE IS FIXED




                        ...
Nobody
achieves whithout
an explicit purpose
PASSION
Sergey Brin   Fernando Fischmann         Jack Ma               Steve Jobs




GOOGLE        C RY S TA L L AG O O N S   AL ...
You must take the first challenge
Overcome fear of failure
TOLERANCE & PATIENCE
If you begin “creating” value you will fail, for sure!
“FAIL SOON!; FAIL CHEAP!”
            THERE IS A METHOD
THE ROAD TO VALUE & UNIQUENESS
     Identify              Design And Dimensionate                               Build     ...
ENTREPRENEURS
Success in innovation starts by talent building
Convince them or
find new directions
Conceive; Believe; & Achieve!
(William McKnight; Chairman 3M, 1947-1966)
KEEP IN TOUCH
Iván Vera M.
Chief Executive at InnSpiral
www.innspiral.com               ivan vera




                    ...
Global innovation   iván vera at ceibs - june 2010
Global innovation   iván vera at ceibs - june 2010
Global innovation   iván vera at ceibs - june 2010
Global innovation   iván vera at ceibs - june 2010
Global innovation   iván vera at ceibs - june 2010
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Global innovation iván vera at ceibs - june 2010

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CEIBS China Business Club organizó un Foro Ejecutivo el pasado 4 de junio, donde nuestro director Iván Vera realizó un interesante keynote titulado “Global Innovation in Action: How to Catalyze Growth & Profit”, sobre sus ideas y experiencias sobre el tema.

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Global innovation iván vera at ceibs - june 2010

  1. 1. GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT IVÁN VERA, CEO AT INNSPIRAL CEIBS· JUNE· 2010
  2. 2. INNOVATION THE INNOVATION HAS NO BORDERS FROM SOUTH AMERICA TO ASIA FROM CHILE TO CHINA
  3. 3. The only constant is change· Isaac Asimov THE RULES OF THE GAME ARE CHANGING EVERY DAY W , , & E ARE FACING EMERGING RULES COMPANIES MARKETS ECONOMIES
  4. 4. OF HIGHER IMPACT CHANGES
  5. 5. CHANGES OF HIGHER SPEED
  6. 6. MORE FREQUENT CHANGES
  7. 7. MORE COMPLEX CHANGES
  8. 8. We didn´t foresee “The Sub-prime Financial Crisis” and probably we won´t foresee all crisis to come
  9. 9. The best inspired economies will be increasingly globally competitive
  10. 10. Emerging economies are gaining power they are playing to win 44.453 27.803 6.074 5.870 CHINA USA INDIA JAPAN BRASIL RUSSIA UK GERMANY FRANCE ITALY GROSS DOMESTIC PRODUCT GDP, BY 2050 (US$ billion)
  11. 11. it´s not only about size it´s more about speed
  12. 12. CHILE TINY COUNTRY
  13. 13. since 1974 “Open & globally integrated economy” and probably one of the most competitive market contexts in the world today
  14. 14. For 35 years Chile has been integrating its economy to the world´s most powerful markets and has signed Free Trade Agreements (FTA) with 57 countries: 78% of world GDP CHINA GERMANY USA SPAIN SOUTH KOREA ITALY JAPAN UNITED KINGDOM NETHERLANDS FRANCE NORWAY CANADA MALTA HUNGARY V ESTONIA SLOVAKIA EL SALVADOR DENMARK HONDURAS POLAND LUXEMBOURG CHILE WAS CHINA´S FIRST AUSTRIA COSTA RICA PARTNER TO SUBSCRIBE A MEXICO LIECHTENSTEIN ROMANIA BELGIUM LITHUANIA FREE TRADE AGREEMENT CZECH REP. SWITZERLAND NICARAGUA PORTUGAL SWEDEN FINLAND IRELAND And more...
  15. 15. 15% EXPORTS - CAGR
  16. 16. CHILE 1990 45  OF  EACH  100  CHILEANS  WERE  POORS
  17. 17. CHILE 2010 13  OF  EACH  100  CHILEANS  ARE  POOR
  18. 18. GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT CHAPTER:1 7% 11% 7% 9% 7% 11% 7% 7% 9% 13% 9% MARKETa piece of market Global fighting for SHARE
  19. 19. All managers play the same game 90% of the managers use 90% of their time playing this game
  20. 20. FIGHTING FOR THE SAME CAKE
  21. 21. TWINIZATION The bad thing about competitive markets
  22. 22. HYPER COMPETITION PRICE WAR
  23. 23. TRYING TO TWIN YOU VS iPod ZUNE
  24. 24. HYPER COMPETITION The price should be as close as possible to the perceived value Customer perceived value Price Total Cost
  25. 25. HYPER COMPETITION The price of and abundant commodity is always Indexed to the total coast } Low Margin Customer perceived value Price Total Cost PRICE WAR
  26. 26. ¡¡¡MORE FOR LESS!!! $600dls $60dls The good thing about competitive markets
  27. 27. HYPER COMPETITION LIKE THE MARATHON THE MARKET SHARE GAME IS FULL EFFICIENCY & ENDURANCE, THIS IS THE SPORT FOR THE MASSES ... “ONE GOLD MEDAL AMONG 3000 RUNNERS” Under intense competitive rivalry, you need to copy & improve quality, cost structure, service, etc. in order to just match your twins
  28. 28. Being efficient is not enough anymore you have to focus on a profitable area and build extraordinar y talent
  29. 29. UNIQUENESS THE SPEED REQUIRES THE DEVELOPMENT OF A AND THE REWARD IS GLORY: UNIQUE AND EXTRAORDINARY TALENT, MAN USAIN GOLD MEDAL AMONG 10 FINALIST. BOLT, THE FASTEST SO IS ONE IN THE HISTORY OF THE WORLD. VERY HIGH AND UNIQUE VALUE
  30. 30. Being an innovator is creating high impact & unique value for global consumers and changing life of millions of people
  31. 31. GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT CHAPTER 2 MARKET CREATION a new & amazing game emerged
  32. 32. VALUE CREATION It´s about changing life for millions of people
  33. 33. REAL PEOPLE Spencer Tunick in Chile
  34. 34. CRYSTAL LAGOONS IDYLLIC BEACH LIFE ANYWHERE CASE ONE
  35. 35. A PROBLEM IS AN OPPORTUNITY COLD WATERS & HEAVY SEAS
  36. 36. THE DREAM
  37. 37. Crystal Lagoons created relevant and unique value for the high end real estate global business A MADE IN CHILE SOLUTION FOR A WORLDWIDE PROBLEM
  38. 38. Innovation is transforming knowledge into money INNOVATIO N Create value using knowledge applied to solve unmet needs Raffler´s Circle by Dr. Harmut Raffler VP innovation of siemens RE SEARCH Research is to transform money into knowledge,
  39. 39. Final Consumer Companies CLIENTS: (B2C) (B2B) vs Capability of VALUE: Satisfaction Wealth Creation
  40. 40. INVERTEC FOODS IMAGINE FOODS C ASE TWO
  41. 41. THE PROBLEM GREAT MEDITERRANEAN WEATHER; FRUITS & VEGETABLES... BUT LOW END VALUE
  42. 42. A new Food Business SET OF NEEDS Development based Japanese tradition of consumption of fruit and on vegetable juices for vegetable juices the japanese market Kagome, a japanese market actor, needing to create new value propositions for their customers SET OF CAPABILITIES Invertec ran a fruit juice concentrate processing plant Invertec also ran a vegetables dehydration plant They operated a network of more than 100 red peppers growers Kagome provided acess to experts and prototyped the new value proposal among their consumers in Tokyo
  43. 43. new market US$ 20 million new business model for Invertec
  44. 44. A VALUE PROPOSAL WILL HAVE ITS PRICE INDEXED TO ITS PERCIVED VALUE IF IT´S RELEVANT & UNIQUE } High Margin Customer perceived value Price Total Cost
  45. 45. IT´S NOT ABOUT CREATING NEW PRODUCTS IT´S ALL ABOUT CREATING NEW BUSINESS MODELS
  46. 46. Business Model Framework How?/ Capabilities Configuration What?/ Matching unmet needs Who?/ Unmet Needs Configuration VALUE NETWORK CHANNELS CAPABILITIES VALUE OFFERING COSTUMERS & CONSUMERS OBERATIONAL MODEL EXPERIENCE How Much? / EBITDA: Value Capture Model COSTS STRUCTURE INCOMES STRUCTURE Your Twins will try to copy you! Shield your business model; Uniqueness; Sinergies; & Complexity
  47. 47. BUILT YOUR UNIQUENESS WITH EXTRAORDINARY TALENT
  48. 48. GLOBAL INNOVATION IN ACTION: HOW TO CATALYZE GROWTH & PROFIT CHAPTER 3 ENTREPRENEURS DREAMER & VISIONARY GOAL ORIENTED OBSESSIVELY WORKER WILLING TAKE TO RISKS COMMUNICATOR PERFECTIONIST & INCONFORMIST TOLERANT TO FRUSTRATION
  49. 49. THE EXTRAORDINARY TALENT ISN’T INHERITED …
  50. 50. IT´S BUILT EFFORT, TIME & CONTEXT TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME· TIME
  51. 51. GROWTH MINDSET FIXED MINDSET INTELLIGENCE IS BUILT INTELLIGENCE IS FIXED vs WANTS WANTS TO LEARN & SEEK TO BE SEEN AS GROWTH INTELLIGENT & SEEKS RECOGNITION
  52. 52. Nobody achieves whithout an explicit purpose
  53. 53. PASSION
  54. 54. Sergey Brin Fernando Fischmann Jack Ma Steve Jobs GOOGLE C RY S TA L L AG O O N S AL L I B AB A I N C APPLE
  55. 55. You must take the first challenge Overcome fear of failure
  56. 56. TOLERANCE & PATIENCE If you begin “creating” value you will fail, for sure!
  57. 57. “FAIL SOON!; FAIL CHEAP!” THERE IS A METHOD
  58. 58. THE ROAD TO VALUE & UNIQUENESS Identify Design And Dimensionate Build Grow “THE PROBLEM” Sell Grow Shield Understand Discover Prototyping Assess Test Launch Shield Prepare Observe Design Design Alternatives Business Model Refine Sell Solutions Sells? Business Oportunity? Is A Solution Provision for Does It Work? Grows? For The Problem? Investment? Shielded?
  59. 59. ENTREPRENEURS Success in innovation starts by talent building
  60. 60. Convince them or find new directions
  61. 61. Conceive; Believe; & Achieve! (William McKnight; Chairman 3M, 1947-1966)
  62. 62. KEEP IN TOUCH Iván Vera M. Chief Executive at InnSpiral www.innspiral.com ivan vera ivanveram ivera@igt.cl

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