The Sustainable Creative Economy


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We need to be creative and utilize our innovations as a means to build our way out of this global crisis. here is a step by step plan on how to build a creative economy.

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The Sustainable Creative Economy

  1. 1. The Sustainable Creative Economy By Nigel W. Dawes Vice President Areopa S. E. Asia
  2. 2. Good intentions are no longer enough .... It’s time to really make a difference.... Presented by: and
  3. 3. The Creative Economy • In the last ten years the creative industries have become one of the most fashionable and talked-about components of the global economy. Innovation accounts for more than half of productivity growth worldwide and IC is the mother of innovation. As a key driver of economic value for every company, IC must be identified, managed, measured and protected. 07/07/09 Source: Gartner Research 3
  4. 4. Britain • Britain is a creative country and our creative industries are increasingly vital to the UK. Two million people are employed in creative jobs and the sector contributes £60 billion a year – 7.3 per cent – to the British economy. Over the past decade, the creative sector has grown at twice the rate of the economy. • The vision is of a Britain in ten years’ time where the local economies in our biggest cities are driven by creativity, where the journey mapped out in this plan covers the whole creative process from the grassroots to the global marketplace. 07/07/09 4
  5. 5. America • USA The share of U.S. capital spending devoted to information technology has more than tripled since 1960, to 35% from 10%. • Fields such as biotechnology are booming. The U.S. Patent & Trademark Office hands out 70% more patents--about 170,000 last year-- than it did just a decade ago. • In an economy based on ideas rather than physical capital, the potential for breakaway successes like Yahoo is far greater. 07/07/09 5
  6. 6. Japan  Cultivating Creativity First held in 1997, the Japan Media Arts Festival of film, games, manga, anime, CG arts and photography continues to stimulate excellence.  Pioneering the Frontiers of Intellectual Property. In June, the Japanese government approved the Intellectual Property Strategic Program 2008.  Pop Culture Pilgrimage The world's "otaku" consider it their Mecca-Tokyo's Akihabara, or Akiba for short.  Designs of the Times. Japanese are showing a keen interest in good product design.  Japan Content-The Global Strategy Japan's content industry is aiming to expand its market size by some 5 trillion yen by 2015. 07/07/09 6
  7. 7. What is the creative economy? • The creative economy is based on a new way of thinking and doing. The primary inputs are our individual talent or skill. • The creative economy brings together ideas about the creative industries, the cultural industries, creative cities, clusters and the creative class. The Creative Economy is a comprehensive analysis of the new economy, based on creative people, creative industries and creative cities. 07/07/09 7
  8. 8. Focus on: Fashion Sports Media Arts Creative Industries Culture * *Creative Industries: see next slide 07/07/09 8
  9. 9. Creative Industries include: • Advertising • Media • Architecture • Music • Arts • Performing arts • Antiques Market • Publishing • Crafts • Software • Design • Computer Services • Designer Fashion • Television • Film • Radio • Interactive software 07/07/09 9
  10. 10. What can the Thai Govt. Do? The Creative Economy = Too Conceptual/Idealistic Strategy required to implement a practical set of ideas: Be “QUICK” Programme Launch Quest for 8 Innovation Steps Creativity & To 07/07/09 Knowledge Success 10
  11. 11. Be “QUICK” Programme 1. Keeping strategy up-to-date. 2. Giving all children a creative education. 3. Turning talent into jobs 4. Supporting research & innovation 07/07/09 11
  12. 12. Be “QUICK” Programme 1. Helping creative businesses grow & access finance. 2. Fostering & protecting IP. 3. Supporting creative clusters 4. Promoting Thailand as the Asean Creative Hub 07/07/09 12
  13. 13. 1. Keeping strategy 2. Giving all children up-to-date a creative education a) Connecting a) Identify talent early creative b) Nurture talent thru’ businesses & stake schools & holders with universities Information c) Promote talent b) Implementing the from school to commitments university c) Expanding d) Launch talent evidence & spotting analysis of the competitions creative industries 07/07/09 13
  14. 14. 3. Turning talent 4. Supporting research into jobs & innovation a) Open up creativity a) Removing systemic to all business barriers to sectors innovation b) Putting talent b) Exploiting where it is needed opportunities of c) Developing world new technology class talent c) Increase R & D d) Create 5,000 budgets & profile Apprenticeships in d) Enhance S & T creativity within 5 careers years 07/07/09 14
  15. 15. 5. Helping creative 6. Fostering & businesses grow & protecting Intellectual access finance Property a) Making finance flow a) Improving IP better awareness b) Raising business skill b) Improving IPR levels enforcement c) Exploiting “spill- c) Improve/update overs” patent laws d) Encourage more d) Launch IP R&D investment market f) Measure Intellectual Capital amongst corporations 07/07/09 15
  16. 16. 7. Supporting 8. Promoting Thailand as creative clusters the Asean Creative Hub a) Developing a) Promoting Thai infrastructure companies to the b) Public investment global creative in local creative market economies b) Create an IP c) Create tax investment market incentives (MAI:IP) d) Launch reward c) Bring coherence to schemes the plan 07/07/09 16
  17. 17. The Thailand Action Plan The Research & Development and Innovation policy framework Structural funds Direct measures Public system Framework Programme Trade-off cooperation Private system Indirect Regulatory measures constraints The national context The Asean context Globalisation, financial markets 07/07/09 17
  18. 18. The Thailand Action Plan • To put Thailand at the forefront of innovation, creativity and knowledge • To promote a highly-competitive Business Enterprises sector • To integrate the regions within the Science and Technology system • To boost the international scope of the Science and Technology system • To create a favourable climate for R & D investment • To establish suitable conditions for disseminating science and technology 07/07/09 18
  19. 19. The Thailand Action Plan • Establishing a harmonised regulation framework • Enable an ambitious use of standards to ensure quality • Drive demand through public procurement • Reward creativity through tax incentives • Formulate a more competitive intellectual property rights regime • Educate and improve the risk management perspective of innovation • Foster a culture which celebrates innovation. 07/07/09 19
  20. 20. The Thailand Action Plan Detailed breakdown: • Human Resources in S&T • Intellectual property and technology transfer • World/Thailand’s national patent systems • Specific R&D-related IPR issues • Technology transfer and university-industry relations • IPR awareness, training and assistance • Tax incentives for research • Public procurement for research and innovation • Philanthropy for research • Better regulation for new technologies • Corporate intellectual capital reporting • Thai Technology Platforms (TTPs) 07/07/09 20
  21. 21. In Summary (1) People  Educational reform @ Primary, Secondary & Tertiary levels  Bridge the gap between classroom theory and practical job processes  More focus on S & T careers  Foster career prospects for researchers  Improve Commerce & Industry  Create apprenticeships and mentor programmes  Identify talent early and groom  Enhance public recognition for Researchers  Improve IPR to promote more research 07/07/09 21
  22. 22. In Summary (2) Processes  Build new knowledge  Increase R & D spending  Reform Tax legislation for incentives in R & D  Create & launch Be “QUICK” Programme  Increase R & D infrastructure  Promote technology transfer  Create UIL programmes  Establish TTP’s  Reform Tax Laws to encourage organisations to create more products & processes  Improve awareness on patents & benefits of IP 07/07/09 22
  23. 23. CONTACT COORDINATES: Nigel W. Dawes Mobile: + 66 (0)81 0044116 AREOPA Koningin Astridlaan 201 B5 B- 2800 MECHELEN BELGIUM Tel.: +32 (0)15 433.217 Fax.: +32 (0)15 411.170 07/07/09 23