Leveraging FSA Social Media - Affinity Presentation

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Leveraging FSA Social Media - Affinity Presentation

  1. 1. Engaging with and Learning from Customers via Social Media and its Positive Impacts for Students & Families Presented by: Susan Thares April 2014 Federal Student Aid
  2. 2. StudentAid.gov Homepage 2
  3. 3. Facebook www.facebook.com/FederalStudentAid 3
  4. 4. Facebook Post Examples 4
  5. 5. Twitter www.twitter.com/FAFSA 5
  6. 6. Twitter Post Example 6 Shortened link to info on StudentAid.gov
  7. 7. The more the merrier… 7
  8. 8. YouTube 8 www.youtube.com/FederalStudentAid
  9. 9. Some of our YouTube Playlists 9
  10. 10. Visual.ly (FSA Infographics) 10 www.visual.ly/users/federalstudentaid
  11. 11. #AskFAFSA Office Hours on Twitter •Integrates social media and customer service •Different topic each month •Tweet questions using #AskFAFSA •SMEs available to answer questions live •Summarize for those not able to attend
  12. 12. March Office Hours 12
  13. 13. Storify 13 www.storify.com/fafsa
  14. 14. Blog Posts 14
  15. 15. StudentAid.gov/resources 15
  16. 16. Financial Aid Toolkit 16
  17. 17. 17 Sample Search Results for Social Media
  18. 18. Questions and Contact Info Questions on the information presented today? 18 Susan Thares, Digital Engagement Lead susan.thares@ed.gov
  19. 19. Leveraging FSA Content 19
  20. 20. Leveraging Facebook Content “Like” a specific post or piece of content 20
  21. 21. Leveraging Facebook Content “Share” our content 21
  22. 22. Leveraging Facebook Content Posts you can use 22
  23. 23. Leveraging Twitter Content Follow Us 23
  24. 24. Leveraging Twitter Content Retweet Us 24
  25. 25. Leveraging Twitter Content Tweets you can use… 25
  26. 26. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 26
  27. 27. Leveraging YouTube Content Download any of our videos: http://studentaid.ed.gov/resources Click on the video you want to automatically download Subscribe to our YouTube Channel for the latest videos 27
  28. 28. Embed Videos into Your Web Site Instructions: •Go to YouTube.com/ FederalStudentAid •Select the video you’d like to embed •Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site 28
  29. 29. Add Infographics to Your Web Site 29
  30. 30. Add Infographics to Your Web Site 30

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