2013 College Week Live Presentation

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2013 College Week Live Presentation

  1. 1. How to Leverage FSA Resources to Drive Awareness and Increase Engagement with Students Jared Anderson and Wendy Bhagat | Dec. 2013 U.S. Department of Education 2013 College Week Live Webinar
  2. 2. StudentAid.gov Homepage 2
  3. 3. Financial Aid Toolkit Consolidates and organizes FSA resources and content into a searchable online toolkit • For organizations and individuals that interact with, support, or counsel students and families on funding a postsecondary education • • • FAAs may use toolkit to support student outreach efforts • • Targeted to high school guidance counselors and college access professionals FAAs can also help spread the word about the toolkit to organizations that work with students and families Replaces FSA4counselors.ed.gov 3 Old FSA4counselors Website
  4. 4. Homepage Site structured around four main content areas: • Learn About Financial Aid • Conduct Outreach • Get Training • Search Tools and Resources 4
  5. 5. Learn About Financial Aid • Provides individuals who are new to financial aid with some basic info and tips for working with students • Topics include: • • • Preparing for College Types of Aid and Eligibility The FAFSA • • • • FAFSA Updates FAFSA Completion Data Loan Repayment Basics Links to StudentAid.gov for detailed info 5
  6. 6. Conduct Outreach • Highlights key outreach topics and resources • Topics include: • Hosting a financial aid night • Reaching certain target audiences (e.g., military and borrowers) • Using social media • Articles and e-mails • Public service announcements 6
  7. 7. Get Training • Shares information on professional development opportunities including: • • Webinars • • Classroom training Resources for selfinstruction Provides information on the National Training for Counselors and Mentors initiative 7
  8. 8. Get Training–NT4CM National Training for Counselors and Mentors (NT4CM) provides free training and resources/tools for federal, state, and local financial aid programs • Topics include: • • Program details • Participating states • Training dates and locations • Materials and resources • FAAs have opportunity to be trainers and/or help spread the word 8
  9. 9. Search Tools and Resources • Searchable database of resources • Filter your search by: • Resource Type (e.g., videos, presentations, how to guides) • Audience Type • Topic (e.g., FAFSA completion, loan repayment) • Time of Year 9
  10. 10. Search Tools and Resources • Results display in the search page • Results include: • Link to open/download the resource • Short description • Links to related resources • You can refine your search criteria • You can subscribe to RSS feed to be notified when a resource is added or updated 10
  11. 11. Federal Student Aid Resources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 11
  12. 12. Facebook www.facebook.com/FederalStudentAid 12
  13. 13. Facebook Post Examples 13
  14. 14. Leveraging Facebook Content “Like” our page and you’ll get all our content in your Facebook feed 14
  15. 15. Leveraging Facebook Content “Like” a specific post or piece of content 15
  16. 16. Leveraging Facebook Content “Share” our content 16
  17. 17. Leveraging Facebook Content Posts you can use 17
  18. 18. Twitter www.twitter.com/FAFSA 18
  19. 19. Twitter Post Example Shortened link to info on StudentAid.gov 19
  20. 20. Leveraging Twitter Content Follow Us 20
  21. 21. Leveraging Twitter Content Retweet Us 21
  22. 22. Leveraging Twitter Content Tweets you can use… 22
  23. 23. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in) This is what it will look like on your site COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitterwjs");</script> 23
  24. 24. #AskFAFSA Office Hours on Twitter •Integrates social media and customer service •Different topic each month •Tweet questions using #AskFAFSA •SMEs available to answer questions live •Summarize for those not able to attend 24
  25. 25. Hosting Office Hours 25
  26. 26. Storify www.storify.com/FAFSA All the Q&As from each #AskFAFSA Office Hours are captured in Storify. This is a good resource for content. 26
  27. 27. YouTube www.youtube.com/FederalStudentAid 27
  28. 28. YouTube Playlists 28
  29. 29. Leveraging YouTube Content Subscribe to our YouTube Channel for the latest videos Download any of our videos: FinancialAidToolkit.ed.gov Click on the video you want to automatically download 29
  30. 30. Embed Videos into Your Web Site Instructions: •Go to YouTube.com/ FederalStudentAid •Select the video you’d like to embed •Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site 30
  31. 31. Infographics 31
  32. 32. Leveraging Infographics www.visual.ly/users/federalstudentaid 32
  33. 33. Add Infographics to Your Web Site 33
  34. 34. Video and Infographic Topics Topic About FSA Video Infographic X Why Go to College X Overview of the Financial Aid Process X Myths about Financial Aid X Types of Federal Student Aid X FAFSA Overview X How to Fill Out the FAFSA X Eligibility for Federal Student Aid X X X FAFSA: Determining Dependency Status X After the FAFSA: What Happens Next X Responsible Borrowing X Repayment: What to Expect X How to Manage Your Student Loans X X Repayment Plans Overview 2014 Income-Driven Repayment Plans 2014 Budgeting 34 2014
  35. 35. Blog Posts 35 (www.ed.gov/blog/topic/federal-student-aid)
  36. 36. Customer Engagement 36
  37. 37. Web Banners Available at: StudentAid.gov/link2us 37
  38. 38. Social Media Campaigns • FAFSA Completion (Dec. 28 – March 31) • • Heavily promoting the availability of the 2013-14 FAFSA and the importance of completing it early Loan Repayment Campaign (May 10 – June 30) and (November 6 – Dec. 15) • • • Messaging about responsible borrowing, repayment plans, etc. Messaging targeted to specific groups and geographic locations Collaborated with the loan servicers on a Twitter Office Hours UPCOMING (late December): Another FAFSA Completion campaign 38
  39. 39. Social Media Toolkits Social Media Toolkits are available for: • FAFSA Completion • Responsible Borrowing/Student Loan Repayment The Toolkits contain topic relevant: • Facebook Posts • Tweets • Videos • Infographics • Links to relevant blog posts 39
  40. 40. FSA on Social Media www.facebook.com/FederalStudentAid www.twitter.com/fafsa www.youtube.com/FederalStudentAid FSA’s Social Media Guidance: StudentAid.gov/social 40
  41. 41. Federal Student Aid Resources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 41
  42. 42. Public Service Announcements Goal: •Create awareness of Federal Student Aid and the availability of funding to help pay for college or career school Components (English and Spanish): •Television •Radio •Print •Web Airing: •Through Dec. 2013 •English television and radio will air through Dec. 2014 Available: StudentAid.gov/psa 42
  43. 43. Federal Student Aid Resources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 43
  44. 44. Publications These and other FSA publications, including fact sheets, are available at StudentAid.gov/resources 44
  45. 45. Ordering Publications • Order publications from FSA Pubs: www.FSAPubs.gov • Use your OPEID to log in 45
  46. 46. Federal Student Aid Resources • Social Media • Videos • Infographics • Public Service Announcements • Publications • Other Resources 46
  47. 47. StudentAid.gov Homepage 47
  48. 48. StudentAid.gov/resources 48
  49. 49. Link to Us 49
  50. 50. StudentAid.gov New Features Repayment Estimator •Repayment plan calculator •Available with and without log in •In Spanish and mobile-optimized Coming mid-December 2013 NSLDS Data Display •Loan and grant details •Loan servicer contact information •Data download Coming early 2014 50
  51. 51. Other Resources For you: FAFSA Demo Site at www.fafsademo.test.ed.gov • User name: eddemo • Password: fafsatest For you & students: Federal Student Aid Information Center • General info about federal student aid • FAFSA, PIN, and SAR assistance • 1-800-4-FED-AID (1-800-433-3243) 51
  52. 52. Questions and Discussion Questions on the information presented today? Any thoughts on current FSA resources? What resources are we missing that you would find helpful? 52
  53. 53. Contact Us Wendy Bhagat, Director of Awareness and Outreach wendy.bhagat@ed.gov Jared Anderson, Digital Engagement Operations Analyst jared.anderson@ed.gov 53

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