FSA Social Media Tools

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Presentation given to Philadelphia college access professionals Dec. 4, 2012

Published in: Education
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FSA Social Media Tools

  1. 1. Leveraging Social Media toDrive Awareness and IncreaseEngagement with Students Susan Thares December 2012
  2. 2. StudentAid.gov Homepage2
  3. 3. Twitter www.twitter.com/FAFSA3
  4. 4. Facebook www.facebook.com/FederalStudentAid4
  5. 5. Facebook5
  6. 6. YouTube www.youtube.com/FederalStudentAid6
  7. 7. Storify www.storify.com/FAFSA7
  8. 8. StorifySource: Storify.com 8
  9. 9. Visual.ly www.visual.ly/users/FederalStudentAid9
  10. 10. Infographics10
  11. 11. Leverage FSA content foryour own Facebook, Twitter,and YouTube Accounts11
  12. 12. As My Mother Always Said… Sharing is Caring12
  13. 13. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in)COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 13
  14. 14. Embed our YouTube Videos In Your Site 14
  15. 15. Embed our Infographics In Your Site Go to: http://visual.ly/users/FederalStudentAid 15
  16. 16. 16
  17. 17. StudentAid.gov/Resources17
  18. 18. Increase StudentEngagement18
  19. 19. Visuals Visuals Visuals!19
  20. 20. Mobile20
  21. 21. Host “Office Hours” onlineSource: Twitter.com – All tweets public 21
  22. 22. QUESTIONS? Keep in touch: FSANewMedia@ed.gov22
  23. 23. Resources Federal Student Aid Social Media www.facebook.com/FederalStudentAid www.twitter.com/FAFSA www.youtube.com/FederalStudentAid www.storify.com/FAFSA www.visual.ly/users/FederalStudentAid23
  24. 24. Resources Resources on StudentAid.gov StudentAid.gov/resources StudentAid.gov/social Customer Listening Resources www.socialmention.com www.boardreader.com www.alerts.google.com24

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