1. PROJECT TITLE
AWARNESS OF MARITIME TOURISM IN PAKISTAN OPPORTUNITES
AND CHALLANGES
FINAL RESEARCH CASE STUDY PROJECT
PRESENTED BY : BISMA QADIR
STUDENT ID: SP20-MBA-0021
SUPERVISOR: SIR ABDUL WAHAB
2. AIMS AND OBJECTIVES:
This study aims to explore the potential and suggest
solutions for the development of maritime tourism
sector of Pakistan.
4. Introduction:
• In this modern era, tourism has now grown to a multi-
trillion dollars and multivariate trade activities across the
globe.
• International Year of Tourism (2017) has acknowledged
the significance of this sector to a country’s economic
activities and employment generation worldwide.
5. INTRODUCTION:
• Pakistan has also immense maritime tourism potential
with more than 1050, km long coastline, which is blessed
with diversified natural, religious, and cultural tourism
resources.
• Pakistan is located at a strategic location and carries out
more than 95% of its trade through sea. This fact is
enough for us to consider discussing and generating
discourse on the potential of the maritime economy of
Pakistan.
6. PROBLEM STATEMENT:
• Maritime tourism is frail due to Pakistan political
instability, lack of coordination among tourism
departments and security issues over the last two
decades.
• Currently, the level of pollution that has wreaked havoc in
Karachi has also badly affected these tourists’ spots and
turned them to shabby polluted areas.
• Lack of sufficient funds.
7. MARITIME INSTITUTE:
• IMA has two wings, NCMPR (Karachi) and NCMPR
(Islamabad).
• Pakistan Navy War College (PNWC) was to create
maritime awareness’ among general public and policy
makers.
• National Institute of Oceanography (NIO) NIO’s
• Oceanic and atmospheric process of the north Arabian
Sea .
8. ECONOMIC OUTLOOK:
• Maritime tourism is one of the fastest growing industries
of the world. It is projected to grow 100% in the next ten
years.
• According to World Travel & Tourism Council, Pakistan’s
tourism contributed approximately 3.1% in the GDP
in year 2013 which was subsequently observed
higher by World Data Atlas in year 2017 i.e.7.4%.
Currently, Pakistan is ranked on a very low number i .e
125 in terms of World Tourism Income.
9. CONT:
Various countries and region such as Maldives,Singapore,
Thailand, India etc, have focused on maritime tourism and
have evolved good governance practices thus generating
substantial revenues from it.
Kerala’s tourism industry earns over US$ 5 billion per
annum (Kerala Tourism Statistics, 2017)and Maldives’s
economy approximate 28.78% of its contribution towards
national GDP
10. Boating tourism, marine sports activities, beach development, and other aquatic
environment are core sectors, and all other recreational activities come under marine-
related tourism. When we compare the share of tourism in the GDP of Pakistan with the
neighbouring country India, it shows that Pakistan is lagging in developing the tourism
sector.
14. SWOT Analysis
i. Lack of stock holders
ii. Pollution
iii. Weather condition
iv. Laws and orders.
v. Lack of facilities
vi. Lack of public transportation
i. Rich in art and diverse culture
ii. Lots of tourist places
iii. Natural and cultural attracrtion
resources
i. Foreign and domestic competation
ii. Terrorism
iii. Security issues
i. Pakistan has huge potential of underwater
archaeology.
ii. Job oppotunites
iii. Fishing
iv. Sea trade
v. Different underwater maritime tourism
activities including snorkeling, SCUBA
vi. diving, cruising etc.
16. Theory of Change
determine long term assumptions and outcomes,
i. compitativeness
ii. sustainabilty
IDENTIFY DIFFICULTIES AND SET INTERMEDIATE OUTCOMES:
i. Open more firms and business
ii. Well defined policy
iii. Assets of high quality
iv. Inclusive packages
19. Result
• Lack of awarness.
• Infrasturture condition.
• Weather condition.
• Competation between foreign and domestic tourism
20. Conclusion
• Tourism act as a backbone.
• As a result in order to compete in the global market, the
government investigates the wonders that Pakistan’s
tourism industry has to offer.
• Awareness Of Maritime Tourism In Pakistan.
21. Recommendations:
• Actions for Sustainable Coastal and Maritime
Tourism.
• Specific Recommendations for Hotels and Resorts.
• Specific Recommendations for Cruises and Ports.
• Specific Recommendations for Ecotourism.
• Policy development and proper strategic planning .
