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On-line Video to Promote your Brand by Filipe Jose Carvalho

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Filipe Jose Carvalho's presentation used during the #WBIS session on video marketing

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On-line Video to Promote your Brand by Filipe Jose Carvalho

  1. 1. ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123 Filipe José Carvalho www.dourospirit.com +351 931112932 | fjcarvalho@gmail.com | Fb + Tw @fjcarvalho
  2. 2. How many audience members hate when they are asked a question by the presenter?
  3. 3. DIFFERENT
  4. 4. Ideas Countries ContinentsOrigins DIFFERENT POV Perspectives Languages Ages
  5. 5. DIFFERENTAPPROACHES
  6. 6. DIFFERENT PEOPLE
  7. 7. WHAT ABOUTWINE?
  8. 8. How many audience members STILL hate when they are asked a question by the presenter?
  9. 9. DIFFERENT
  10. 10. Wine Regions Countries Terroir Rd/Wh/Spk/Ftf/… DIFFERENT NW / OW Vintages ConsumersGrape Varieties Techniques
  11. 11. DIFFERENTAPPROACHES
  12. 12. DIFFERENT PEOPLE
  13. 13. DIFFERENT WINE
  14. 14. WHAT ABOUTONLINE VIDEO?
  15. 15. Clint Eastwood = Tarantino? JC Van Damme = Bruce Lee?Kim Clijsters = Serena Williams? Smurfs = Tintin? Eddy Merckx = L. Amstrong?
  16. 16. Dom Perignon = Cava? Bordeaux = Napa Valley? Port Wine = Tokaj?French Oak = American Oak? NW = OW?
  17. 17. DIFFERENTAPPROACHES
  18. 18. DIFFERENT PEOPLE
  19. 19. DIFFERENT WINE
  20. 20. DIFFERENTONLINE VIDEO
  21. 21. What must we do?- discover the regions- identify the grapes- uncover the process- taste the wine
  22. 22. UNDERSTAND!- the style- varieties- tasting tricks- trivia
  23. 23. UNDERSTAND!- technical insights- how to order- how to serve
  24. 24. PAY ATTENTION TO- the PEOPLE- the FAMILIES- the PLACES
  25. 25. DO IT!-UNVEIL THE HISTORY OFWINEMAKING!- UNCOVER THECREATORS!
  26. 26. People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.
  27. 27. ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123 Filipe José Carvalho www.dourospirit.com +351 931112932 | fjcarvalho@gmail.com | Fb + Tw @fjcarvalho

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