Letter of TransmittalApril 08, 2012ToProf. Razia BegumAsian University of BangladeshMotijheel Campus.Subject: Solicitation for Acceptance of the Report on "Hand Writing Report Over The Whole Topics Class".Dear Sir,We are pleased to submit the report titled " Hand Writing Report Over TheWhole Topics Class" as requirement of on going MBA program. We have triedour best to make this report holistic and informative enough. All the workspresented here is done with utmost sincerely and honesty.Thank you for your cooperation and guideline. Working with such aninteresting program has given us the opportunity to achieve experienceon it. We will be highly encouraged if you are kind enough to receive thisreport. We are always available for any further quarries regarding thisreport.
Truly yours,Md. Faruk AhmedID: 201021191MBA (Eve), 39th Batch,Asian University of Bangladesh. AcknowledgementAt the very first moments, thanks to almighty Allah for especial blessingin completing the report. A single individual can achieve no nobleobjective. We are indebted to a number of persons for their kindadvice, suggestion, directions cooperation that enable us to have anexperience in the Service Marketing sector ultimately to prepare thisreport. Then we like to thank from the core of our heart to Prof. RaziaBegum Madam for her excellent guidance which is helped us preparingthis report properly. Her wide knowledge and his logical way of thinkinghave been of great value for us. Her understanding, encouraging andpersonal guidance have provided a good basis for the hand writingassignment.We wish to express our deepest gratitude and appreciation to ourteacher for her encouragement.Without her kind co-operation in all respects it would not been possiblefor us to prepare this report.
Truly yours,Md. Faruk AhmedID: 201021191MBA(Eve), 39th Batch,Asian University of Bangladesh.Relationship MarketingR It is a philosophy of doing business, a strategic orientation, that focuses on keepingcurrent customers and improving relationships with them. It does not necessarilyemphasize acquiring new customers. The focus is less on attraction, and more onretention and enhancement of customer relationships.Customer goals of relationship marketing:EnhancingRetainingSatisfyingAcquiringBenefits of Relationship Marketing :Benefits for Customers: Receipt of greater value greater value Confidence benefits: trust t confidence in provide provider reduced anxiety reduced anxiety Social benefits: Social benefits: familiarity
social support social support personal relationships personal relationships Special treatment benefits: benefits: special deals price breaks price breaks Benefits for Firms: Economic benefits: increased revenues reduced marketing and administrative costs regular revenue stream Customer behavior benefits: strong word-of-mouth endorsements customer voluntary performance social benefits to other customers mentors to other customers Human resource management benefits: easier jobs for employees social benefits for employees employee retentionStrategies for Building Relationships :S Core Service Provision: service foundations built upon delivery of excellent: satisfaction, perceived service quality, perceived valuev Quality in the core service Segmentation and Targeting: Focus and Competitive Advantage Not worth the effort Profitability Segments