4. Letter of Transmittal
April 08, 2012
To
Prof. Razia Begum
Asian University of Bangladesh
Motijheel Campus.
Subject: Solicitation for Acceptance of the Report on "Hand Writing Report
Over The Whole Topics Class".
Dear Sir,
We are pleased to submit the report titled " Hand Writing Report Over The
Whole Topics Class" as requirement of on going MBA program. We have tried
our best to make this report holistic and informative enough. All the works
presented here is done with utmost sincerely and honesty.
Thank you for your cooperation and guideline. Working with such an
interesting program has given us the opportunity to achieve experience
on it. We will be highly encouraged if you are kind enough to receive this
report. We are always available for any further quarries regarding this
report.
5. Truly yours,
Md. Faruk Ahmed
ID: 201021191
MBA (Eve), 39th Batch,
Asian University of Bangladesh.
Acknowledgement
At the very first moments, thanks to almighty Allah for especial blessing
in completing the report. A single individual can achieve no noble
objective. We are indebted to a number of persons for their kind
advice, suggestion, directions cooperation that enable us to have an
experience in the Service Marketing sector ultimately to prepare this
report. Then we like to thank from the core of our heart to Prof. Razia
Begum Madam for her excellent guidance which is helped us preparing
this report properly. Her wide knowledge and his logical way of thinking
have been of great value for us. Her understanding, encouraging and
personal guidance have provided a good basis for the hand writing
assignment.
We wish to express our deepest gratitude and appreciation to our
teacher for her encouragement.
Without her kind co-operation in all respects it would not been possible
for us to prepare this report.
6. Truly yours,
Md. Faruk Ahmed
ID: 201021191
MBA(Eve), 39th Batch,
Asian University of Bangladesh.
Relationship Marketing
R It is a philosophy of doing business, a strategic orientation, that focuses on keeping
current customers and improving relationships with them. It does not necessarily
emphasize acquiring new customers. The focus is less on attraction, and more on
retention and enhancement of customer relationships.
Customer goals of relationship marketing:
Enhancing
Retaining
Satisfying
Acquiring
Benefits of Relationship Marketing :
Benefits for Customers:
Receipt of greater value greater value
Confidence benefits:
trust t
confidence in provide provider
reduced anxiety reduced anxiety
Social benefits: Social benefits:
familiarity
7. social support social support
personal relationships personal relationships
Special treatment benefits: benefits:
special deals
price breaks price breaks
Benefits for Firms:
Economic benefits:
increased revenues
reduced marketing and administrative costs
regular revenue stream
Customer behavior benefits:
strong word-of-mouth endorsements
customer voluntary performance
social benefits to other customers
mentors to other customers
Human resource management benefits:
easier jobs for employees
social benefits for employees
employee retention
Strategies for Building Relationships :
S Core Service Provision:
service foundations built upon delivery of excellent: satisfaction, perceived service
quality, perceived value
v Quality in the core service
Segmentation and Targeting:
Focus and Competitive Advantage
Not worth the effort
Profitability Segments
