media ccr

1. How does your product
challenge conventions and
how do they represent
social groups and issues.

2. A lot of characters in my film represent certain conventions.Minaal is a 19
year old female who is rebellious and spoilt due to the way she was brought
up in a broken middle class family.Children of single parents can usually be
disturbed and frustrated and are shown like this in many films.She has a
gothic approach,wears dark lipstick and eyeliner and is rude.
Hani on the other hand is that friend who encourages her friend to
participate In rebellious activites and is her partner in crime.She Is lively and
has a bubbly personality.She is shown wearing makeup,dancing to music etc.
A convention used is that since Minaal took a risk to embark on a trip
without informing her parent we assume something bad will happen and she
will get in trouble which in fact did happen when a boy tried to take
advantage of her and her brother heroically saves the day by kicking the
offender and runs off with her sister.

3. My film however does break numerous conventions.In a
Pakistani setting, it is very unlikely for a young girl to depart on
long roadtrips with accompanying male friends.Secondly
children are expected to seek permission from their parents but
in my film Minaal does not do so.Parents in Pakistan are very
child-centered,the woman is usually taking care of her children
but the mother in my film is flying to business trips and her
children are on her own.This also shows independence of
women.Lastly In movies,if a person is spoilt,they would usually
be rich brats,but Minaal is a middle class character and is spoilt
because she is hurt.

4. Minaal is a teenager hence rebellious,ill mannered
adventourous and reckless,she is how stereotypically youngsters
are portrayed in movies.
Minaal has a half-brother who has a rich father,and Minaal is
jealous of her brother because he has a complete family,and
Minaal was always neglected and felt like a stranger in her own
home because of him when they all used to live with Minaal’s
step father which is why she ill-treats her brother when he
comes to stay.

5. A social issue that is shown in my film is that Children are infact
vulnerable to more risk due to high divorce rates In society and
women becoming independent and less child centered because
they have to work to support their families after divorce.
Secondly a child not receiving the same attention as their
sibling from their parents can be hurt and this can ruin their
personality.Minaal confides in a friend (Zohaib) because she
feels the need to share her worries but friends are the ones who
sometimes can turn their backs on you,I show that it is after all
your family who will always be there for you,like when Minaal’s
brother comes to her rescue even though Minaal has always
been so rude to him.

6. From the technological point of view,I shot dramatic shots in
dim lighting and lively shots in bright day light to give an
uplifting effect.Where the character had a dramatic dialog,The
shots were close up shots to focus more on the characters
expressions.Closeups are conventionally used for this
purpose.The music became fast paced where there was a hit
and run scene and slow and emotional when the expression was
subtle.

7. How do elements of your
production work together to
create a sense of branding?

8. The most essential element to market a
media product is to create an intriguing
and eyecatching movie poster.In my poster
I have included pictures of my main
characters Minaal and her little brother with
a cloud with a silver lining in the
background.This background goes with the
theme of the film in which although Minaal
is in trouble but the ultimate outcome of
the event is positive,that is,every cloud has
a silver lining.

9. The film also has its own website on which there is a gallery and
a challenge,which when completed gives lucky audiences an
opportunit to meet the cast.In this task the audience is required
to share the poster with friends and family.This activity will
make the poster go viral and mass audiences will be
anticipating the release of the film.If the marketing targets large
audiences,they will have higher expectations and will create and
uproar about this film.This will create a sense of branding,the
film and its theme will become popular and people will be
waiting to watch it impatiently.The film will also be featured in
several reknoned film festivals hence it will be held in high
regard and will be given importance

10. Secondly,the main character,Minaal,is a
teenager who has her own style,she wears
dark makeup and stylish clothes which can
inspire many girls to be like her because
they might find her impressive or “cool.This
may start a new fashion trend and
consumers may focus on producing and
purchasing merchandise which resembles
this character’s style.Audiences might even
discover and start buying products from
brands Minaal is wearing in the film. ”She is
very relatabe because youngsters these
days are risk taking,adrenaline junkies.

11. THE WEBSITE INTERFACE
WHICH CONTAINS A LITTLE
BACKGROUND ABOUT THE FILM
VISITORS CAN VIEW PICTURES
OF THE WHOLE CAST AND
ALSO GIVES THEM THE
OPPORTUNITY TO CONTACT
THE CREATORS OF THIS MEDIA
PRODUCT AND OFFER THEIR
PRECIOUS FEEDBACK WHICH
DETERMINES THE SUCCESS OF THE
FILM

12. 3.How do your products
engage with audience and
how would they be
distributed as real media
text?

13. Since I have featured a diverse age group of people such as a
mother,teenagers and a child,the film Is open to and targets a
large audience.It would interest many social groups who are
middle class or teenagers because they can relate very well to
my film.The topic of the film is such that every age group
ranging from 13-60 year olds would enjoy the movie .It is also
pg13 and would be considered a family friendly film which can
be watched for a movie night in.

14. To distribute my film and market it,I have created a website
which gives an insight about the film which can be visited and
shared by the audience.The webpage is published on the
internet and the internet is a platform which reaches out to
millions and billions of people across the globe,it is easy to
access and gives people the opportunity to share their reviews
too and shed light on how they felt about the film.This medium
is best for youngsters who are more comfortable with using the
net to survey upcoming films,compared to old age people who
will read the news paper,therefore a movie poster will also be
posted in newspapers to attract and inform audiences about
our upcoming films.

15. The film will be exhibited on several film festivals so that critics
can give their reviews and make audiences anticipate the
release of the film on larger screens.Trailers will be posted on
youtube which is the largest video sharing platform.The movie
is produced and will be distributed by Fariya Khan Production
and Distribution company.

16. 4.How did you integrate
technologies,software,hardw
are,and online in this
project.?

17. Since my AS portfolio I have become well acquainted with
different technologies combined to make a media product.For
filming I used a Canon 70D (Rebel T5i) which films HD quality
videos.To edit my clips I used Windows Movie Maker because it
is user friendly and has updated its software introducing
additional features which makes editing look easy yet fancy.I
had not used other hardware equipment such as a tripod or a
trolly,everything was shot by hand.I shot several clips from my
Iphone camera sometimes if my memory card leached limit.To
create the movie poster,I used an application on Iphone
Appstore called Superimpose to overlay images on to each
other.To smooth out my poster and add text I used Aviary
which is a picture editing software.I edited the film on my HP
ENVY laptop.

18. To create the website for the minor task I used wix.com as the domain which
offers readymade templates to create functional websites.
For my portfolio I used Blogger.com and uploaded my short film on
youtube.
To receive feedback about my film I posted it on facebook.
Together through integration of these numerous technological softwares
and hardwares,I produced,distributed and exhibited my film.
I used different websites to download mp3 music and sound effects for my
film such as youtube video to mp3 and itunes