Traditional animation is one of the best advertising tools which your company can use to promote its service/product in storytelling mode! in this brief book we'll get more familiar with this type of animation which is one of the best advertising tools!
2. Contents
What is Traditional Animation ? ........ Page 1
Traditional Animation BTS ................ Page 3
Traditional Animation process .......... Page 4
Traditional Animation production ..... Page 5
Budget properties .............................. Page 6
Usage of Traditional Animation ........ Page 7
Who makes Traditional Animation? .. Page 8
TikTik Motion ..................................... Page 9
3. What is Traditional Animation?
Traditional animation (or classical animation, cel
animation, hand-drawn animation, or 2D animation) is
an animation technique in which each frame is drawn
by hand. The technique was the dominant form of
animation in cinema until computer animation.
When in the 19th century Walt Disney
published his first animations there
weren’t any digital devices like digital
tablets, iPad, etc. they had to draw
every picture like drawing on paper
and take a picture for every frame!
(you know that each second usually
contains 24 frames) that means for
each second they had to draw 24
paintings that related to each other to
make a concept.
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4. The main reason which hold
this type of animation on top
of the list is its pure style.
If I want to describe it simply,
with all over technology
coming to life, these
animations are still attractive!
but there is a difference!
The first generation of traditional animators just used papers and
drawing/painting tools to animate a scene (that is kind of unfriendly to
the Ecosystem now!). but now traditional animators use digital tools like
digital tablets, iPad, etc to animate, and with some unique programs,
lots of new and fresh features have been found in this subject!
Traditional animation desk (used at the beginning up to now!)
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6. Traditional Animation process (brief)
Discovery & Script Writing
A Script refers to the written story
of a film or animation which
includes producing all the
dialogues, detailing the sound
effects and the background score,
and generating the staging and
action.
Storyboarding
Visualize the entire story in some
frames as simple as we can, just
to imagine the whole story with
more details.
Voice over and Music
Voice-over (also known as
off-camera or off-stage
commentary) is a production
technique where a voice—that is
not part of the narrative.
Animate
Animation is a method in which
figures are manipulated to appear
as moving images.
Composite | VFX | SFX
Compositors take different digital
elements asd create the final
image of a frame, shot or
sequence.
Render and publish
Rendering is the process involved in
the generation of a two-dimensional
or three-dimensional image from a
model by means of application
programs.
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7. Traditional Animation Production?!
Strongly recommend reading before ordering any kind of animated video!
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Budget
Lets consider production as a triangle (like the
picture). each of sides have a name which is
the most important aspects in animation
production. first is “Quality”, second is
“Deadline”, and the last is “Budget”!
What does these aspect means and why we
put them in a triangle? (notice that the inside
area always must be equal)
Quality side determines how you want your projects look like? Do you need to design
deeply or just a simple drawing? maybe you’ll think who don’t want the best quality!
you’re right BUT this is why we put this into a triangle shape!
If you want to increase your “quality” side, you have to increase “budget” and “deadline”!
otherwise if you want to increase the quality and you don’t want to increase your
deadline, you don’t have any other option expect increasing your budget.
Let’s check another example. if your budget is low so, the “budget” side will be short and
you have to decide to lower your quality or increase your deadline, or both!
This was the first thing you should consider when trying to produce an animated video.
You should make a balance between three sides. quality, deadline and budget.
Inside of animation studio
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8. Properties that determine your budget for
Traditional Animated Video
Quantity of
backgrounds
Deadline
Duration
Quality
aspect ratio
Style
Quantity of
characters
Need unique music
OR a pre-made one
Use character design
OR pre-made characters
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9. Where we can use Traditional animation?
Robin Hood (1973 film)
Snow White and the Seven Dwarfs
(1937 film)
Full animated video
Full animations are full animations! that’s it! These kinds of
animations (like Snow White and the Seven Dwarfs and Robin Hood)
are made for their art and income from the box office.
Limited animation
The limited animation films are where almost any kind of video
comes in. advertising videos, logo animations and all short
animations (by artistic or advertising goal) belong to this
classification.
Because of its pure art, it is usually more satisfying by the result and
absolutely more expensivethan other types.
If you want to see eye catching advertising videos (based on
traditional animation) check our site portfolio:
https://tiktikmotion.com/portfolio
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10. Who can make Traditional animations?
Anyone your connections know!
Your colleagues or friends worked with a
group of the traditional animation team and
they introduce to you (call number, email, etc)
Animation studios
Animation studios like all you can find on the web.
All the studios have a plan to make a project for
you like us. at first, we talk about the production
process with our clients and check everything.
then if both sides are satisfied, we’ll start the
project to deliver it in the most professional way!
Freelance websites
you can post your project on these sites like
Freelancer.com, Fiverr, Toptal, upwork, etc. I’ve worked
on these sites for years and I can just say that if you
want good quality with paying a fair amount of money
DON’T choose them to find someone!
Traditional animation (frame-by-frame animation) is a
kind of professional video and one person can’t handle
it nicely. as I told you in the production process above,
it needs a couple of artists to work on your project for
days. so don’t waste your time and budget hiring from
these sites (specially freelancer.com).
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11. This ebook has been published by Tik Tik
Motion team to guide you understand and
order traditional animations better!
Also we can make traditional animations in
awsome style! check out our portfolio.
https://tiktikmotion.com/portfolio
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