A ppt on honda vehicles based upon the survey conducted at Cognizant College Of Commerce.

2. A Project on
Study on
HondaBikes

3. INTRODUCTION

4. • Honda motor Co., ltd is a Japanese public
multinational corporation primarily known for
manufacturing automobiles, motorcycles and
power equipments.
• Honda has been the world's largest motorcycle
manufacturer since 1959, as well as the world's
largest manufacturer of Internal Combustion
Engines.
• Honda produces more than 14 million internal
combustion engines each year.

5. OBJECTIVES

6.  To maintain international view point by
supplying products of highest efficiency
yet at reasonable prices for worldwide
customer satisfaction.

7. Research Methodology
Data Sources:
The sources of data can be either
primary or secondary data and
sometimes the combination of
both.

8. ABOUT THE
COMPANY

9. Honda was started in HAMAMATSU, JAPAN on
October 1946 by SOICHIRO HONDA and
TAKEO FUJISAWA .
Its headquarters are located in
MINATO,TOKYO,JAPAN.
Honda started the production of motorcycles in
1955 whereas power equipments were
introduced early in 1953.

10. Honda Net Sales and revenue as of 2007 from
different geographical locations
GEOGRAPHIC REGION TOTAL REVENUE (IN MILLIONS OF
INDIAN RUPEES )
NORTH AMERICA 33,19,938.04
JAPAN 9,33,215.52
ASIA 7,12,268.87
EUROPE 6,86,514.25
OTHERS 5,02,448.99

11. MISSION&VISION
Honda has a global mission for quality
like every other car and bike maker in
the world. But Honda differentiates
itself with principles of fresh ideas,
youthfulness, harmony, and joy.

12. KEYACHIEVEMENTS:
 Power Equipment production started in 1953
with H-type engine
 It became the worlds largest motorcycle
manufacturing company in 1964.
 1965 saw the addition of Richie Ginther to the
team, who scored Honda's first point at
the Belgian Grand Prix, and Honda's first win at
the Mexican Grand Prix.
 Honda was the first company to launch luxury
car , Acura in 1986.
 Honda Racing Corporation (HRC) was formed
in 1982.

13. FIRSTMOTORSOFHONDA:
JUNE 1963, T360 1951, DREAM D-TYPE

14. HERO HONDA
Hero Motocorp Ltd., formerly Hero Honda, is an
Indian motorcycle (<250cc) and scooter
manufacturer based in New Delhi, India.
The company is the largest two wheeler manufacturer
in India.
In India, it has a market share of about 46% share in 2-
wheeler category.
The 2006 Forbes 200 Most Respected companies list
has Hero Honda Motors ranked at #108.

15. • Hero Honda started in 1984 as a joint venture
between Hero Cycles of India and Honda of Japan.
• "Hero" is the brand name used by the MUNJAL
BROTHERS for their flagship company, Hero Cycles
Ltd.
PAWAN MUNJAL BRIJMOHAN LAL MUNJAL

16. DATA ANALYSIS

17. BIKES TAKEN INTO CONSIDERATION
UNDER THIS SURVEY:

18. VEHICLEUSERS:
44%
24%
10%
7%
3%
3% 3%
3% 3%
HONDA USERS
ACTIVA SHINE UNICORN
DREAMYUGA DREAM NEO DIO
CBR 600 R CBR 1000 RR TWISTER
AS PER 30 MEMBERS
CONDUCTED IN THE
SURVEY
Activa - 13
CB Shine - 7
Unicorn - 3
Dream Yuga - 2
Dream Neo - 1
Dio - 1
CBR 600 R - 1
CBR 1000 RR - 1
CB Twister - 1
Total = 30

19. HOWDIDTHEUSERSCOMETOKNOW
ABOUTHONDA
6.6
66.6
26.6
0 0
0
10
20
30
40
50
60
70
Referral
Referral
Internet - 2
Friends - 20
TV ads - 8
Magazines - 0
Newspaper - 0
Total = 30

20. PURPOSE OF BUYING
HONDA
83.3
10
0
6.6
0
10
20
30
40
50
60
70
80
90
Personal
use
Business Investment Gift
Purpose
Purpose
Personal Use - 25
Business or
commercial use - 3
Investment - 0
Gift - 2
Total= 30

21. PRICEOPINIONONHONDA
0 20 40 60 80
Too High
High
Reasonable
6.6
23.3
70
Price Opinion
Price Opinion
Reasonable - 21
High - 7
Too High - 2
Total= 30

22. HOWSATISFIEDARE THE USERSWITH
PERFORMANCE
30%
70%
Performance Satisfaction
Fully Satisfied Satisfied
Fully Satisfied - 9
Satisfied - 21
Not at all Satisfied - 0
Total= 30

23. FACTOR RATINGS

24. 0
0.5
1
1.5
2
2.5
3
3.5
Good Average Poor
CBR 600 R KONICA
CBR 600 R
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

25. 0 2 4
Good
Average
Poor
DREAM NEO
DREAM NEO
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

26. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Good Average Poor
DIO
DIO
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

27. 0
0.5
1
1.5
2
2.5
3
CB TWISTER
CB TWISTER
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

28. 0
2
4
6
8
10
12
Good Average Poor
DREAM YUGA
DREAM YUGA
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

29. 0 5 10 15
Good
Average
Poor
CB UNICORN
CB UNICORN
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

30. 59%
37%
4%
CB SHINE
Good Average Poor
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

31. 82%
15%
3%
ACTIVA
Good Average Poor
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

32. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Good Average Poor
CBR 1000 RR
CBR 1000 RR
Style
Comfort
Quality
Maintenance
Mileage
Service
Availability of Spare

33. HOWSATISFIED ARETHEUSERSWITHTHE
AFTERSALESERVICE
Fully Satisfied - 5
Satisfied - 21
Not at all Satisfied - 4
Total= 30
0
10
20
30
40
50
60
70
Fully
Satisfied
Satisfied Not at all
Satisfied
16.6
70
13.33
After Sale Service Satisfaction
After Sale Service Satisfaction

34. USEROPINIONSABOUTADVERTISING&
PUBLICITY
0
5
10
15
20
25
30
35
40
45
50
Excellent Good Satisfactory Not
Satisfactory
Publicity & Advertising
Publicity & Advertising
Excellent - 9
Good - 14
Satisfactory - 4
Not Satisfactory - 3
Total= 30

35. USERRECOMMENDATIONSFOROTHERSTOBUY
HONDA
90
10
0 20 40 60 80 100
Yes
No
Recommendation
Recommendation
Yes - 27
No - 3
Total= 30

36. USERPREFERRED EXTENSIONFORFREESERVICE
PERIOD
20%
23%57%
Preferred Extension of free
services
3 moths 6 moths 1 year
3 months - 6
6 months - 7
1 year - 17
Total= 30

37. FINDINGS

38. From the above data collected, I found that
• All the respondents were aware about this
company.
• Honda can give the customers their preferred
type of vehicle.
• About 75% of the respondents were satisfied
with the vehicle where as the other 25% were
not satisfied due to the maintenance.

39. SUGGESTIONS
&
CONCLUSIONS

40. • Should improve pickup in 110 cc bikes.
• Should have more variants in bike colours.
• Should improve customer service.
• Should re-launch CB TWISTER & old model of CB
UNICORN 150.
• Should improve quality of spare parts.
• Should reduce the maintenance cost.
• Should design more stylish and mileage giving bikes.

41.  Honda is a company driven to achieve
continuous growth by the dreams and passions
of each Honda associate. Especially when the
company faces difficult times, each associate
will maintain a high level of initiative and
continue challenging.
 Honda will continue earning even more smiles
from its customers by creating attractive new
products which only Honda can create.