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RCC Strategic Plan
SurveyMonkey Analysis
Survey Period: June 10 – July 16
Total Number of Respondents: 267
Q1: Thinking about RCC overall, what is the first thing that comes to
mind?
Takeaway: People are enthusiastic about the offerings and impact of RCC.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
RCC Diverse Programming
Community Resource/
Community Connections
Online Tools/Technology
RCC Staff/
Instructors
Governance/
Funding
Facilities (e.g. Pool, Theatre, etc.)
Accessibility/
Safety/
Transportaion
Unfamiliar with RCC/
Confused with RA
Other or No Response
Q1: Details for No
Response or
Governance
• The 5% “No Response/Other” answers
included about half that were negative
(“don’t use,” “outdated”) and half that were
genuinely non-responses.
• The 5% “Governance” answers were a
variety, but most focused on RCC needing to
earn its funding from fees alone or else
become a General Fund agency getting
funding from all County taxpayers or else the
cost of RCC was too high.
Q2: Thinking about RCC facilities, present and future, what do you feel
are priorities?
Takeaway: Modernization, maintenance, maintaining programming and expansion supported.
0% 5% 10% 15% 20% 25% 30%
Serving Targeted Audience (new homeowners, youth/teens/
seniors)
Maintain RCC Diverse Offerings/
New Programs
Accessibility
Suggested New Facilities
Facilities Upkeep/
Modernization/
Maximize Usage
Community Connections/
Outreach
Affordability
Safety
Governance/
Funding
Did not know of RCC/
Confused with RA
Other or No Response
Q2: Details for No
Response or
Governance
• The 20% “No Response/Other” answers
were primarily no answer provided; a few
comments were offered: “too niche,”
“duplication of programs,” and “work with
RA to avoid duplication.”
• The 4% “Governance” answers were mainly
directed to lowering the tax or eliminating it;
four of the answers specified that the
community should get its own large
recreation facility from FCPA.
Q3: Thinking about the social and racial equity issues in our community,
how do you think RCC can help Reston continue to be a welcoming,
inclusive and accessible place to live, work, learn and play?
Takeaway: RCC has a good reputation with respect to its work, but can continue to add programming
and leadership that is even more reflective of cultural, ethnic and social diversity.
0% 5% 10% 15% 20% 25% 30%
Already doing a good Job/
Maintain
Inclusive Programming
More Culturally Diverse Programs/
Representative of Community
Don’t Do Anything/Too Much Talk of Equity/ Mission Creep
New Strategies (e.g. Programs, Formats, Locastions, Times) to Consider
Communications/
Online Tools/
Outreach
Safety
Affordability/
Accessibility/
Transportation
Governance/
Funding
Did not know of RCC/
Confused with RA
Other or No Response
Q3: Details for No
Response
• The 20% “No Response/Other” answers
were lack of any input, with just a few
answers that were uncategorizable in the
other columns: “RCC should be more
demanding of social acceptance…” or “this is
a slippery slope…more voices equal more
diversity.”
Q4: Thinking about RCC’s programs and services, what kinds of offerings do you
feel would be relevant to you and your family and friends?
Takeaway: Most of the current programming is relevant and some new approaches or content
would be welcome; some traditional offerings are missed.
0% 5% 10% 15% 20% 25% 30%
RCC Diverse Programming
Arts & Events
Kids & Family
Adults/Senior Adults Programs
Aquatics/
Fitness
Suggested New Programs/
Facilities/…
Registration System/Online Tools/
Communications
Governance/
Funding
Accessibility/
Affordability
Did not know of RCC/
Confused with RA
Other or No Response
Q4: Details for No
Response
• The 24% of answers were nearly all blank –
genuinely “no response.”
The diverse array of answers to the
programming issue focused on satisfaction
with current offerings, as well as support for
extending programming efforts to teens.
Another age cohort mentioned frequently was
older adults and their needs.
Q5: Thinking about how Reston is growing and changing, how do you think RCC can
help forge community connections between newcomers and longstanding residents,
and among established organizations and new participants?
Takeaway: People advocate programming where newcomers are, as well as having specific
marketing products for welcoming new residents.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
New or Existing Programs/Cultural Events at Multiple Locations
Facilities
Through Social
Programs/
Events
Marketing or Programs to Targeted Audience Groups
Marketing/ Comms Ideas
Improvements to Registration System/New Online Tools
Governance/
Funding
Accessibility/
Affordability
Did not know of RCC/
Confused with RA
Other or No Response
Q5: Details for No
Response
• Of the 40% of responses that were assigned
this category, the vast majority were
genuinely “blank” inputs. Interestingly, of
the handful of actual comments provided,
most were focused on the impacts of
newcomers to the community. Suggestions
were to “get developers to contribute to RA
to support pathway maintenance,” “add
another community center” (presumably to
serve the corridor), and one to “establish
clubs to serve people’s interests and connect
newcomers to others.”
Q6: Thinking about communications, how would you like to find out about RCC
and Reston events, activities and opportunities for leisure-time pursuits?
Takeaway: People like getting emailed info, want a more user-friendly website, still
like the print products RCC produces.
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
More Current Comms/Integrative Marketing
Prefers Digital Comms (e.g. Email, eNews, etc.)
Program Guide/Flyers/ Print
Inclusive Communications/Alternate Languages
Website/Registration System/Online Tools (App)
Targeted Audience
Did not know of RCC/
Confused with RA
Other or No Response
Q6: Details
for No
Response
• The 24% “no response/other” answers were
blank – no content offered.
Many of the responses to this question
affirmed the RCC effort to improve its website
with a new design that is scalable to phones,
offers a community calendar, provides easier
navigation of enrollment and reservations
options and gives people a one-stop location
for information about community
experiences.

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Reston Community Center - Surveymonkey pulse check july 2021

  • 1. RCC Strategic Plan SurveyMonkey Analysis Survey Period: June 10 – July 16 Total Number of Respondents: 267
  • 2. Q1: Thinking about RCC overall, what is the first thing that comes to mind? Takeaway: People are enthusiastic about the offerings and impact of RCC. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% RCC Diverse Programming Community Resource/ Community Connections Online Tools/Technology RCC Staff/ Instructors Governance/ Funding Facilities (e.g. Pool, Theatre, etc.) Accessibility/ Safety/ Transportaion Unfamiliar with RCC/ Confused with RA Other or No Response
  • 3. Q1: Details for No Response or Governance • The 5% “No Response/Other” answers included about half that were negative (“don’t use,” “outdated”) and half that were genuinely non-responses. • The 5% “Governance” answers were a variety, but most focused on RCC needing to earn its funding from fees alone or else become a General Fund agency getting funding from all County taxpayers or else the cost of RCC was too high.
  • 4. Q2: Thinking about RCC facilities, present and future, what do you feel are priorities? Takeaway: Modernization, maintenance, maintaining programming and expansion supported. 0% 5% 10% 15% 20% 25% 30% Serving Targeted Audience (new homeowners, youth/teens/ seniors) Maintain RCC Diverse Offerings/ New Programs Accessibility Suggested New Facilities Facilities Upkeep/ Modernization/ Maximize Usage Community Connections/ Outreach Affordability Safety Governance/ Funding Did not know of RCC/ Confused with RA Other or No Response
  • 5. Q2: Details for No Response or Governance • The 20% “No Response/Other” answers were primarily no answer provided; a few comments were offered: “too niche,” “duplication of programs,” and “work with RA to avoid duplication.” • The 4% “Governance” answers were mainly directed to lowering the tax or eliminating it; four of the answers specified that the community should get its own large recreation facility from FCPA.
  • 6. Q3: Thinking about the social and racial equity issues in our community, how do you think RCC can help Reston continue to be a welcoming, inclusive and accessible place to live, work, learn and play? Takeaway: RCC has a good reputation with respect to its work, but can continue to add programming and leadership that is even more reflective of cultural, ethnic and social diversity. 0% 5% 10% 15% 20% 25% 30% Already doing a good Job/ Maintain Inclusive Programming More Culturally Diverse Programs/ Representative of Community Don’t Do Anything/Too Much Talk of Equity/ Mission Creep New Strategies (e.g. Programs, Formats, Locastions, Times) to Consider Communications/ Online Tools/ Outreach Safety Affordability/ Accessibility/ Transportation Governance/ Funding Did not know of RCC/ Confused with RA Other or No Response
  • 7. Q3: Details for No Response • The 20% “No Response/Other” answers were lack of any input, with just a few answers that were uncategorizable in the other columns: “RCC should be more demanding of social acceptance…” or “this is a slippery slope…more voices equal more diversity.”
  • 8. Q4: Thinking about RCC’s programs and services, what kinds of offerings do you feel would be relevant to you and your family and friends? Takeaway: Most of the current programming is relevant and some new approaches or content would be welcome; some traditional offerings are missed. 0% 5% 10% 15% 20% 25% 30% RCC Diverse Programming Arts & Events Kids & Family Adults/Senior Adults Programs Aquatics/ Fitness Suggested New Programs/ Facilities/… Registration System/Online Tools/ Communications Governance/ Funding Accessibility/ Affordability Did not know of RCC/ Confused with RA Other or No Response
  • 9. Q4: Details for No Response • The 24% of answers were nearly all blank – genuinely “no response.” The diverse array of answers to the programming issue focused on satisfaction with current offerings, as well as support for extending programming efforts to teens. Another age cohort mentioned frequently was older adults and their needs.
  • 10. Q5: Thinking about how Reston is growing and changing, how do you think RCC can help forge community connections between newcomers and longstanding residents, and among established organizations and new participants? Takeaway: People advocate programming where newcomers are, as well as having specific marketing products for welcoming new residents. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% New or Existing Programs/Cultural Events at Multiple Locations Facilities Through Social Programs/ Events Marketing or Programs to Targeted Audience Groups Marketing/ Comms Ideas Improvements to Registration System/New Online Tools Governance/ Funding Accessibility/ Affordability Did not know of RCC/ Confused with RA Other or No Response
  • 11. Q5: Details for No Response • Of the 40% of responses that were assigned this category, the vast majority were genuinely “blank” inputs. Interestingly, of the handful of actual comments provided, most were focused on the impacts of newcomers to the community. Suggestions were to “get developers to contribute to RA to support pathway maintenance,” “add another community center” (presumably to serve the corridor), and one to “establish clubs to serve people’s interests and connect newcomers to others.”
  • 12. Q6: Thinking about communications, how would you like to find out about RCC and Reston events, activities and opportunities for leisure-time pursuits? Takeaway: People like getting emailed info, want a more user-friendly website, still like the print products RCC produces. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% More Current Comms/Integrative Marketing Prefers Digital Comms (e.g. Email, eNews, etc.) Program Guide/Flyers/ Print Inclusive Communications/Alternate Languages Website/Registration System/Online Tools (App) Targeted Audience Did not know of RCC/ Confused with RA Other or No Response
  • 13. Q6: Details for No Response • The 24% “no response/other” answers were blank – no content offered. Many of the responses to this question affirmed the RCC effort to improve its website with a new design that is scalable to phones, offers a community calendar, provides easier navigation of enrollment and reservations options and gives people a one-stop location for information about community experiences.