Unraveling the Mystery of the Hinterkaifeck Murders.pptx
33 Mind Shattering Email Marketing Statistics You Need To Know In 2014
1. 33 Mind Shattering Email
Marketing Statistics You
NEED To Know In 2014
Tuesday, January 14, 14
2. #1 Email marketing has an ROI of 4,300%.
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Source: Hubspot 2013
Tuesday, January 14, 14
3. Return on Investment
#2 Companies view email marketing
as a better return on investment than
PPC, content marketing, social media,
offline direct marketing, affiliate
marketing, online display advertising,
and mobile marketing.
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Source: Adestra 2013
Tuesday, January 14, 14
4. Return on Investment
#3 66% of in-house marketers rate
email as having “excellent” or
“good” ROI.
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Source: Adestra 2013
Tuesday, January 14, 14
5. General Email Marketing
#4 Nearly two thirds of marketers
rate their company email as poor or
average and less than 4% rate it as
“excellent.”
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Source: Adestra 2013
Tuesday, January 14, 14
6. General Email Marketing
#5 91% of consumers check their
email at least once a day.
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Source: Exact Target 2013
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7. General Email Marketing
#6 56% of businesses plan to increase
their use of email marketing in 2014.
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Source: The Small &
Midsize Business Email
Marketing Survey 2013
Tuesday, January 14, 14
8. General Email Marketing
#7 42% of marketers use email service
providers for services beyond email
broadcasting. This is up 12% from 2010.
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Source: Adestra 2013
Tuesday, January 14, 14
9. General Email Marketing
#8 Companies that use an email
service provider are more likely to be
satisfied with their email marketing
than companies who do not.
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Source: Adestra 2013
Tuesday, January 14, 14
10. General Email Marketing
#9 Less than half (41%) of companies
are using more than half of their email
system functionality, which has not
improved since last year.
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Source: Adestra 2013
Tuesday, January 14, 14
11. General Email Marketing
#10 Broadcast email, measurement &
analytics, personalization, automated
campaigns, and segmentation are the
most popular services provided by
email service providers that marketers
tap into.
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Source: Adestra 2013
Tuesday, January 14, 14
12. General Email Marketing
#11 Businesses are looking for deeper
integration of email with other business
functions. The most common barrier to
integrating email with overall business
strategies is disconnected systems and
technologies.
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Source: Adestra 2013
Tuesday, January 14, 14
13. General Email Marketing
#12 Only 8% of companies and
agencies have an email marketing
team. Email marketing efforts usually
fall on one person as a part of her
wider range of marketing
responsibilities.
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Source: Adestra 2013
Tuesday, January 14, 14
14. Mobile
#13 Email is the most popular
activity on smartphones among
users ages 18-44.
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Source:
Marketing Profs
2013
Tuesday, January 14, 14
15. Mobile
#14 Over half of smartphone users
grab their smartphone immediately
after waking up.
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Source:
Marketing Profs
2013
Tuesday, January 14, 14
16. Mobile
#15 64% of decision-makers
read email via mobile devices.
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Source: Marketo 2013
Tuesday, January 14, 14
17. Mobile
#16 The #1 email client for Gmail
users is the iPhone’s built-in mail
program, with 34% of Gmail opens.
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Source: Litmus 2013
Tuesday, January 14, 14
18. Mobile
#17 32% of marketers do not have a
strategy in place to optimize emails
for mobile devices.
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Source: Adestra 2013
Tuesday, January 14, 14
19. Sales
#18 66% of online consumers, ages
15+ made a purchase as a result
of email marketing messages.
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Source: Direct
Marketing
Association 2013
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20. Sales
#19 Over 70% of mobile purchasing
decisions are influenced by
promotional emails.
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Source: Yesmail
Interactive 2013
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21. Sales
#20 Over half of businesses achieve
over 10% of total sales through email
marketing.
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Source:
Econsultancy 2013
Tuesday, January 14, 14
22. Subject Line
#21 33% of email recipients open
email based on subject line alone.
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Source:
Salesforce 2013
Tuesday, January 14, 14
23. Subject Line
#22 Crazy subject lines like “free
booze” have a negative long-term
effect on subscriber relationships,
unless you actually offer free booze
in that email.
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Source: Adestra 2013
Tuesday, January 14, 14
24. Subject Line
#23 Using “Alert” or “News” or
“Bulletin” in subject lines increases
open and click-through rates.
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Source: Adestra 2013
Tuesday, January 14, 14
25. Subject Line
#24 Using “Daily” or “Weekly” in
subject lines increases open
and click-through rates whereas
“Monthly” hurts opens & CTRs.
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Source: Adestra 2013
Tuesday, January 14, 14
26. Subject Line
#25 Using “Sale” or “New” or “Video”
in subject lines increases open and
click-through rates.
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Source: Adestra 2013
Tuesday, January 14, 14
27. List & Deliverability
#26 Almost half of subscribers
are inactive on an email list.
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Source:
Salesforce 2013
Tuesday, January 14, 14
28. List & Deliverability
#27 Over 20% of marketing emails
never make it to a subscriber’s inbox.
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Source:
Econsultancy 2013
Tuesday, January 14, 14
29. List & Deliverability
#28 Email open rates are noticeably
lower on weekends than on weekdays.
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Source:
Econsultancy 2013
Tuesday, January 14, 14
30. List & Deliverability
#29 Sending four emails in a month
instead of one significantly increases
the number of consumers opening
more than one email.
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Source:
Alchemy
Worx 2013
Tuesday, January 14, 14
31. List & Deliverability
#30 Removing subscribers who have
not engaged in over a year instantly
increases your deliverability rate by 3
to 5%.
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Source: Hubspot 2013
Tuesday, January 14, 14
32. List & Deliverability
#31 Less than 1 in 2000 subscribers
mark an email as SPAM.
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Source:
Alchemy
Worx 2013
Tuesday, January 14, 14
33. Testing & Optimization
#32 Design & content is the most timeconsuming email activity for marketers
and it is taking away from spending
time on testing & optimization.
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Source: Adestra 2013
Tuesday, January 14, 14
34. Testing & Optimization
#33 17% of marketers are not tracking
email marketing metrics for their
organizations.
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Source:
MECLABS 2013
Tuesday, January 14, 14
36. DESIGN & DELIVER WITH SPEED.
"I used to take about 30 to 45 minutes to prep and
send one email and with ExpressPigeon I would say
it's maybe 10 minutes or less."
- Seth Kravitz, Founder @ Technori
LEARN MORE HERE.
Tuesday, January 14, 14
37. Sources:
1.
Hubspot. (2013, December 5). 18 Email Marketing Stats That'll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/emailmarketing-stats-list
2.
Econsultancy. (2013, April). Email Marketing Industry Census 2013. Retrieved from http://hosted.adestra.com/adestra/census/Email-Census-2013.pdf
3.
ExactTarget. (2013, August 14). 50 Email Marketing Tips and Stats for 2014. Retrieved from http://www.exacttarget.com/blog/50-email-marketing-tips-andstats-for-2014/
4.
iContact. (2013). The Small and Midsize Business Email Marketing Survey 2013. Retrieved from http://www.icontact.com/static/pdf/2013-email-marketingsurvey.pdf
5.
MarketingProfs. (2013, April 3). 7 in 10 Smartphone Owners Access Facebook via Their Device. Retrieved via http://www.marketingprofs.com/charts/
2013/10459/7-in10-smartphone-owners-access-facebook-via-device
6.
Salesforce. (2013, July 12). 25 Mind Blowing Email Marketing Stats. Retrieved via blogs.salesforce.com/company/2013/07/email-marketing-stats.html
7.
Marketo. (2013). Mobile Email Marketing Tips. Retrieved via http://pages2.marketo.com/mobile-email-marketing.html
8.
Litmus. (2013, August 8). Gmail Opens Drop 18%: Are Tabs to Blame? Retrieved via https://litmus.com/blog/gmail-opens-drop-18-are-tabs-to-blame
9.
Direct Marketing Association. (2013, August 3). Saturday Stat Series: The Influence of Email Marketing Messages. Retrieved via thedma.org/2013/08/03/
saturday-stat-series/
10. Econsultancy. (13 May 2013). More than half of businesses achieve 10% of sales through email marketing. Retrieved via econsultancy.com/blog/62716more-than-half-of-businesses-achieve-10-of-sales-through-email-marketing
11. Yesmail Interactive. (2013). Yesmail's Email Marketing Compass: Consumer Purchase Behavior. Retrieved via www.yesmail.com/resources/whitepaper/
yesmail-email-compass-purchase-behavior
12. Adestra. (2013). 2013 Subject Line Analysis Report. Retrieved via www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/
13. Econsultancy. (2013, July 31). 22% of marketing emails fail to reach the subscriber's inbox: report. Retrieved via econsultancy.com/blog/63148-22-ofmarketing-emails-fail-to-reach-the-subscriber-s-inbox-report
14. Econsultancy. (2013, May 9). Six case studies and infographics on the optimal time to send emails. Retrieved via econsultancy.com/blog/62688-six-casestudies-and-infographics-on-the-optimal-time-to-send-emails
15. Alchemy Worx. (2013, October 24). Debunking the 7 myths of email marketing – infographic. Retrieved via www.alchemyworx.com/emailworx/2013/
strategy/subject-lines/debunking-the-7-myths-of-email-marketing-–-infographic/
16. MECLABS. (2013, February). Marketingsherpa Benchmark Report: 2013 Email Marketing. Retrieved via www.meclabs.com/training/misc/EXCERPT-2013-EmailMarketing-Benchmark-Report.pdf
Tuesday, January 14, 14