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5/7/15
1
MKT530-­‐ New  Product  Development
IBEAR
Spring  2015
Trojan  Scissors
Deepak  Alse
Hugo  Lozano
Jack  Huang
Ryan  Zhang
Executive  Summary
• The  Salon  Industry  is  a  fragmented  industry  with  poor  asset  utilization  
and  a  relatively  inelastic  recession-­‐proof   market  that  grows  steadily  
based  on  demographic  growth.  These  factors  make  the  industry  
opportune  for  a  market  aggregator  platform  as  well  as  automation  
solutions   that  enhance  repeatability  and  reliability.  
• After  a  detail  evaluation  of  the  market  and  evolving  technical  
capabilities,  Trojan  Scissors  Inc proposes   to  enter  the  market  with  
Salongo!  ,  the  one  stop  solution   for  customers  who  want  salon  
services  on  demand,  serviced  by  smart  salon  owners  and  stylist  who  
value  their  time  and  want  to  offer  the  best  value  for  money.
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Product  Innovation  Charter  (PIC)
• Background
• The  Salon  Industry  is  a  fragmented  industry   with  poor  asset  utilization   and  a  relatively  
inelastic   recession-­‐proof   market  that  grows  steadily  based  on  demographic  growth.  
These  factors  make  the  industry   opportune   for  a  market  aggregator  platform  as  well  as  
automation   solutions   that  enhance  repeatability   and  reliability.  
• Focus
• Salon  Industry
• Goals/Objectives  
• Less  than  12  month  ‘Time  to  Market’  .
• Should  solve  atleast one  key  problem  for  the  customer,   stylist  and  the  salon  owner.  
• Guidelines
• We  should  solve  a  problem   that  can  generate  multiple   alternate  and  concurrent   sources  
of  revenue.
Industry/Market  
No Dominant Players -­‐ Regis, Great
Clips, Sports Clips, Ratner & JC Penney
-­‐ Top 5 players cumulatively have less
than 10% of market.
25%  Capacity  Utilization
2.5%  Annual  Revenue  Growth
$3.1Bn  in  Profits  in  2014
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Competition
138  Vendors  but  none  focused  on  customer  ;  None  of  these  combine  
the  customer  and  stylist  markets
Value  Chain
Customers  
Stylists
• Salaried
• Independents
Salon  Owners
• Salon  Station  
Leases
• Fully  owned  
Salons  with  
salaried  
employees
Distributors  
for  Salon  
equipment
Government
• Federal,  State  
and  City  
regulations  on  
cosmetology.
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Multidimensional  Perceptual  Map  of  Hair  
Styling  Needs
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Ability.to.get.haircuts. for.everyone.in.
the.family.simultaneously.
Ability.to.have.a.conversation. with.the.
stylist
Ability.to.regularly.change.your.hairstyle
Time.spent.at.Salon/barbershopPrice.paid.for.the.haircut
Hair.Design.and.styling
Consistent. Quality.of.Haircut
Most  salons  are  not  
running  at  their  full  
capacities;;  
Customers  don’t  have  a  
clear  picture  of  the  salons  
around  them  with  price  and  
quality  information.  
Our  enterprise
• Trojan  Scissors  is  a  entrepreneurial  venture  in  early  stages.
• We  have  a  strong  understanding  of  new  product  development,  business  
model  development  and  prior  experience  with  entrepreneurial  roles  and  
ventures.  
• Our  team  has  the  technical  leadership  skillset  to  identify  and  manage  top  
talent  for  technology  based  products.  
• We  are  focusing  on  entering  an  industry  ripe  for  disruption  due  to
• Low  asset  utilization
• No  dominant  player
• Constant  growth  based  on  demographics.
• Strong  presence  of  localized  network  efforts  with  respect  to  promotions  and  pricing  
with  limited  need  for  vertically  integrated  distribution  .  
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Expanded  SWOT
Strengths Weaknesses
• Technical competency  of  the  team
• The  new  haircut  helmet,  Styleserve and  Salongo  
create  an  integrated  haircut  service  ecosystem  to  
meet  the  different  clients’  needs  and  involve  all  
kinds  of  salon  and  barbers.
• Ownership  of  patents  to  support  our  products
• Lack  of  a strong brand
• Lack  of  prior Salon industry  experience  with  
current  team
• Lack of  distribution  network  and  prior  marketing  
experience  within  the  industry.
• Early  Stage  Startup  with  need  to  generate  cashflow
ASAP.  
Opportunities Threats
• Most  customers  do  not  need  regular  changes  to  
hairstyle
• Growing  Use of  smartphones
• Absence  of  a  strong  dominant  player  in  the  market.  
• Rapid  evolution  of  mobile and  laser  technologies.
• Regulatory  change  created  by  lobbying  through  
professional  guilds  and  implemented  at  local  level  
to  create  a  barrier  for  application  of  new  
technologies.  
• Price  competition  in  the  salon  and  stylist  market  
may  lead  to  poor  services.
SWOT  Strategies
• What  are  strategies  to  
maximize  the  strengths  and  
opportunities?
• Shorter  Product  Development  and  
Testing  Cycles
• Invest  in  product  development  for  
a  concept  with  lower  capital  
expenditure  needs  and  a  faster  
time  to  market.
• What  are  strategies  to  mitigate  
the  weaknesses  and  threats?
• Recruit  Salon  Industry  experts  and  
create  a  board  of  advisors
• Low  key  early  launch  to  test  
market  and  product  prior  to  large  
launch  campaign.
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Concepts  Generated
Haircut  Helmet
• Primary  target  market –
Men  (  20-­‐50yrs  of  Age)
• Features – Helmet  that  cuts  
your  hair  quickly  and  with  a  
consistent  style
• Benefits  – Time,  Consistency  
and  Using  Cutting  Edge  
Technology.
• Positioning  – Fast  Haircut
with  Consistent  Quality.
StyleServe App
• Primary  target  market –
Men  &  Women  (  20-­‐50  yrs
of  Age)
• Features – Smartphone  App  
that  gets  you  a  price  
guaranteed  haircut  for  the  
entire  year.
• Benefits    -­‐ Value &  
Convenience
• Positioning – A  subscription  
deal  that  reduces  hassles  
Salongo!  App
• Primary  target  market -­‐ Men  
&  Women  (  20-­‐50  yrs of  
Age)
• Features –Smartphone  App  
that  matches  you  with  the  
best  available  stylist  when  
you  want  them.
• Benefits  – Time  ,  Value,
Convenience
• Positioning  – On  Demand
Styling  at  the  price  you  want  
to  pay.  
Development  and  Strategy  Soundness  
Evaluation  
Concept   Generation  
Brainstorm
Concept   Statements
Value   Chain   Analysis
Primary   Research  
with   Surveys
Perceptual   Map
12  Dimension  
Analysis
Concept   Evaluation  
based   on   Survey  
Responses
Scoring   Model
Delphi   Method   for  
Selection   of  
Concept
Market   Sizing
Bass   Model   For  
Customer  
Acquisition   and  
Innovation   Diffusion
Pricing   and   Revenue  
Analysis
Breakeven   &  
Cashflow Analysis
We  use  a  scoring  model  to  identify  concepts  
that   best  fit  our  technical   and   commercial  
capabilities   as  well  as  opportunities.   In  order  
to  manage   the  varied  views  and  opinions  
within  the  team,  we  followed  a  Delphi  
method   to  achieving   consensus   on  the   best  
concept   for  implementation.   Each  team  
member  scored  all  3  concepts   on  the   basis  
of  a  common  set  of  weight   assigned   to  each  
relevant   criteria.  The  concept   that   achieved  
the  highest   average   score  with  the  lowest  
standard   deviation   was  chosen   as  the  best  
concept.   In  this  particular  case,   the  product  
was  Salongo.  
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Scoring  Model  For  Concepts  
12  Dimensions  Assessment
Dimension Definition Helmet StyleServe Salongo!
1. Offerings Develop innovative new products or services H M H
2. Platform
Use common components or building blocks to create
derivative offerings
H L H
3. Solutions
Create integrated and customized offerings that solve
end-to-end customer problems
H M H
4. Customers
Discover unmet customer needs or identify underserved
customer segments
H L H
5. Customer Experience
Redesign customer interactions across all touch points
and all moments of truth
H L H
6. Value Capture
Redefine how company gets paid or createinnovative
new revenue streams
M L H
7. Processes
Redesign core operating processes to improve efficiency
and effectiveness
H L H
8. Organization Change form, function or activity scopeof the firm H L H
9. Supply Chain Think differently about sourcing and fulfillment H L H
10. Presence
Create new distribution channels or innovativepoints of
presence
H L H
11. Networking
Create network-centric intelligent and integrated
offerings
M L H
12. Brand Leverage a brand into new domains H M H
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Summary  of  Results
• None  of  the  concepts  win  80%  
or  more  in  terms  of  interest  and  
trial  likelihood.  
• Haircut  Helmet  Concept  is  loved  
by  customers  and  is  likely  to  win  
on  trials  and  highest  scores  for  
meeting  customer  expectations.
• However,  Salongo  scores  highest  
on  our  scoring  model  and  on  the  
12  dimensions   assessment.
Helmet StyleServe Salongo
Trial  (  Top  3  Boxes) 62.50% 42% 41%
Favorable  response  
(Top  2  Boxes) 62.30% 47% 41%
Recommendations
• As  a  startup  venture  with  limited  funds  as  well  as  gaps  in  salon  
experience,  we  believe  that  the  Salongo!  product  offers  us  the  best  
opportunity  to  enter  the  business   ,  solve  a  problem  and  a  pain  point  
associated  with  the  capacity  utilization  in  salons.  
• We  believe  that  Haircut  Helmet,  StyleServe and  Salongo  are  in  a  
continuum  of  needs  and  we  can  successfully   build  all  3  into  an  
integrated  product  portfolio.  
• Salongo!  offers  us  the  optimum  ability  to  build  a  strong  network,  a  
comprehensive  industry  ecosystem  with  access  to  multiple  profit  
pools  and  performs  well  on  customer  need  related  criteria.  
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The  Product
App  and  platform  for  salon  services  saving  time  for  
customers  ,  generating  valuable  revenue  against  slack  
time  for  stylist  and  and  improving  convenience  for  
customers.
Target  customer

Customers  who  need  a  salon  service  on  demand  but  
with  a  deal!
Distribution  channel
Direct  to  Salon  Owners  and  Stylists
Customer  benefits

Best  price  at  a  level  of  convenience  and  chosen  quality  of  
service.
Revenue  model
300$  per  year  subscription  service  for  stylists  with  
additional  paid  services  and  features  for  revenue  
management
Is the one stop solution for customers who want salon
services on demand, serviced by smart salon owners and
stylist who value their time and want to offer the best value
for money.
Acquire  
Stylists  &  
Salons
Acquire  
Customers
Customers  
find  Stylists
Customers  
pay  
through  
app
Customer  
Review  
Stylists  and  
Salons
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Customers  
Salons
Stylists
Customers  
Salons
Stylists
Time,  Value  ,  
Convenience
Higher  Salon  Station  
utilization  and  
customer  satisfaction Better  use  of  time  ,  
no  wastage  on  rented  
booths
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This  half  of  the  customer  segment  is  our  target  market
Welcome  to  
Salon  
California
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We  plan  on  asking  for  10%  of  revenue  growth  achieved  
through    
Salons  operate  at  average  utilization  of  25%.  5%  increase  in  
utilization  rate  will  bring  extra  $3200  per  annum  per  stylist.
Needs
$150K for product development expenses
$50K for launch expenses
For 9 month rollout timeframe
We’ll offer 1% Equity($15 Million valuation) with first right of
refusal for further issue of equity after breakeven.
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Will
Curate the salon ecosystem to always ensure that the top
25% of best reviewed stylists are proposed for the price
range requested by the client.
Have a roadmap with add-­‐on competitively priced solutions
for
• Customer analytics capabilities
• Revenue management
Month  1 Month  2 Month  3 Month  4 Month  5 Month  6 Month  7 Month  8 Month  9
Product  Development Product  Transition   to  Production
Product  Alpha   Testing Product  Beta  Transition
Alpha  Launch
Product  Beta  
Launch
Product  Soft  
Launch
Alpha  Customer  Acquisition   Beta  Customer  Acquisition Customer  acquisition   to  scale
Salon  &  Stylist  Acquisition  
App  Advertising  
Starts
Social  Media  
Campaign
Content  Marketing  Starts  in  Salon  websites
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Can
Acquire
2000 SalonStylists & 177K Users by Year 1
5000 SalonStylists & 420K Users by Year 2
9000 SalonStylists & 760K Users by Year 3
Breakeven inYear 2
Stylist  Acquisition
Stylists  Acquired  -­‐ Year  1 2,114
Stylists  Acquired  -­‐ Year  2 5,041
Stylists  Acquired  -­‐ Year  3 9,060
Customer  Acquisition
Population   of  California 38,802,500
Adults 50%
%  with  Smartphones 75%
Target  Market  Size 14,550,938
Customers  Acquired  -­‐ Year  1 177,521
Customers  Acquired  -­‐ Year  2 423,353
Customers  Acquired  -­‐ Year  3 760,904
Financial  Model  and  Projections
Current  Utilization   25.10%
Revenue  Per  Stylist 30.74
Revenue  Per  Salon 21760.33632
Total  Revenue 27826400000
Number  of  Salons 1278767
Number  of  Stylists 1,732,584
5%  Increase  in  Utilization   per  Salon 26,095
Increased  Revenue  due  to  5%  increase 4,335
Increase  in  Revenue  Per  Stylist(5%   Increase  in  Utilization) 3,211
Number  of  Stylists  in  California 173,258
App  Revenue  Per  Stylist 300
Criteria Year  1 Year  2 Year  3
Development  Cost   100,000 120,000 144,000
App  Maintenance  Cost 20,000 47,696 85,725
Customer  Support  Costs 20,000 28,386 44,180
Staffing  (    1  Operations  Director,  1  Business  
Development  Director) 150,000 225,000 225,000
Basic  Operating  Cost 20,000 30,000 40,000
Stylist  Acquisition   Cost 60,000 85,159 132,540
Customer  Acquisition   Cost 355,043 503,920 784,292
Pre  Launch  Costs 50,000 0 0
Total   Cost 775,043 1,040,162 1,455,738
Total   Revenues 634,126 1,512,261 2,718,032
Revenues  -­‐ Cost  (  Cash  Flow) -­‐140,917 472,099 1,262,294
Cumulative  Cost 775,043 1,815,205 3,270,943
Cumulative  Revenues 634,126 2,146,387 4,864,419
Cumulative  Revenues-­‐ Cumulative  Costs   (  
Breakeven) -­‐140,917 331,182 1,593,475
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Contingency  Plan  
• Measurements  and  processes  to  insure  that  the  plan  is  monitored  
and  evaluated.
• Monthly  Customer  Acquisition  &  Stylist  Acquisition  Velocity.  
• Uptime  and  Availability  for  the  software  app  and  platform.
• Number  of  sale  transactions  recorded  on  the  app.  
• Alternative  strategies  to  be  implemented  if  objectives  are  not  met  or  
exceeded.
• Offer  incentives  to  salons  and  stylists  for  signing  their  current  customers  on  to  
our  platform.
Preview  our  product  here!  Preview  Here
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Exhibits
Concept  – Haircut  Helmet
A  novel  haircut   helmet  that  provides  the  fastest  and  most  consistent  
hairstyling  solution   in  the  world   today.  This  state-­‐of-­‐the-­‐art   device  
will  let  you  manage  your  precious   time  better,   focusing  on  the  things  
that  really  matter  to  make  you  happier.  The  helmet  makes  a  3-­‐D  
model  of  your  hairstyle  and  repeats  the  hairdo   the  next  time  you  
need    it  Laser  technology  has  been  used  for  decades  in  other  
applications;   today  it  gives  you  the  opportunity   to  replicate   a  normal  
or  very  complex  designed  hairstyle  the  same  way  as  it  was  cut  the  
last  time.  This  advanced  technology  has  been  proven  to  be  
trustworthy,   accurate  and  fast;  bad  haircuts   are  a  thing  of  the  past.  
Get  seated,  identify  yourself,   wear  the  helmet  and  in  less  than  5-­‐
minute  you  will   have  a  haircut.  It’s  that  easy!  The  national  average  
price   for  a  haircut   is  $28;  the  haircut  helmet  will   offer  the  same  
results  faster  and  hygienically  and  for  a  better  price.  
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Concept  -­‐ StyleServe
Introducing  StyleServe-­‐An  app  on  your  
smartphone  that  gives  you  a  subscription  to  
haircut  and  styling  service.  You  can  buy  an  annual  
subscription  for  12  haircuts  and  only  pay  for  10.  
Just  purchase  the  subscription  through  the  app,  
then  answer  a  couple  of  questions  to  help  us  
identify  the  salon  and  stylist  best  suited  to  your  
needs  and  schedule  an  appointment  on  demand!  
No  more  hassles  of  trying  to  find  a  stylist  or  calling  
a  salon  to  schedule  your  appointment!  
Concept  -­‐Salongo
Salongo!  is  a  smartphone  App  for  customers  who  
need  a  salon  service  on  demand  but  with  a  deal!  
Use  Salongo  to  designate  a  circumference  of  areas  
around  your  location,  a  range  of  time  and  an  
acceptable  maximum  price  –We’ll  then  ask  our  
hairstylists  to  bid  for  your  haircut,  you  may  choose  
from  those  who  bid  and  make  the  deal.  When  you  
go  to  the  hairstylist’s  place  and  get  your  haircut,  
you  may  pay  via  Salongo  and  provide  comments  
the  service  you  just  received.  As  easy  and  simple  
as  that!  
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Survey
• Survey  Form
• Survey  Report  (  Excel  Sheet)
• Survey  Responses
• NPD  Analysis  Excel  Sheet
• Financials
• Scoring  Model
• Delphi  Method
• Concept  Selection
• 12  Dimensions
Survey  Responses
Timestamp Time)spent)at)Salon/barbershopHair)Design)and)styling Consistent)Quality)of)Haircut Ability)to)have)a)conversation)with)the)stylistAbility)to)regularly)change)your)hairstylePrice)paid)for)the)haircut Ability)to)get)haircuts)for)everyone)in)the)family)simultaneously.How)often)are)you)likely)to)just)'walkDin')to)a)salon/barbershop)instead)of)making)an)appointment)in)advance)?How)often)do)you)change)your)hair)style)and)look?Based)on)the)above)description,)how)favorable)is)your)response)to)this)product)?What)do)you)like)the)most)about)the)product?What)do)you)like)the)least)about)the)product?What)of)the)following)best)describe)your)interest)and)need)for)this)product?How)much)will)you)pay)for)a)haircut)with)this)product?)Based)on)the)above)description,)how)favorable)is)your)response)to)this)product)?What)do)you)like)the)most)about)the)product?What)do)you)like)the)least)about)the)product?What)of)the)following)best)describe)your)interest)and)need)for)this)product?How)much)will)you)pay)for)an)annual)subscription)of)haircuts)with)this)product)?Based)on)the)above)description,)how)favorable)is)your)response)to)this)product)?What)do)you)like)the)most)about)the)product?What)do)you)like)the)least)about)the)product?What)of)the)following)best)describe)your)interest)and)need)for)this)product?How)old)are)you? I)am)a In)my)current/most)recent)job,)I)earn/earned
5/5/2015)0:41:54 5 1 5 1 1 5 1 0D20% Never 5 It)saves)time It)will)be)expensive This)is)the)dream)D)The)product)I've)been)looking)for! 4 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 3 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD
5/5/2015)0:53:10 5 5 5 1 3 5 1 80D100% Never 5 This)seems)cheaper)than)getting)a)manual)haircutIt)will)be)expensive I)may)try)this)product $16D$20 5 It)saves)time I)suspect)it)won't)be)reliable This)is)the)dream)D)The)product)I've)been)looking)for!$250D$300 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman More)than)75000)USD
5/5/2015)1:00:48 4 5 5 3 4 4 3 0D20% Sometimes)()less)than)50%) 4 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 3 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD
5/5/2015)2:20:08 3 4 5 2 2 5 1 60D80% Sometimes)()less)than)50%) 4 It)saves)time I)suspect)it)won't)be)reliable Not)sure)if)I)need)it $16D$20 3 It)saves)time I)don’t)need)this)product $150D$200 3 I)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Gentleman 30D50000)USD
5/5/2015)6:54:45 3 5 5 5 5 4 1 60D80% Occasionally)(less)than)25%) 2 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $36D$40 2 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 40D49 Gentleman More)than)75000)USD
5/5/2015)8:21:36 3 4 5 3 2 4 1 60D80% Never 3 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)will)use)the)product)every)other)time$200D$250 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time30D39 Gentleman Less)than)20000)USD
5/5/2015)8:51:44 4 2 3 2 2 4 3 80D100% Occasionally)(less)than)25%) 3 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $11D$15 3 It)saves)time I)don't)get)to)chose)my)stylist)!I)don’t)need)this)product $150D$200 3 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.Not)sure)if)I)need)it 30D39 Gentleman Less)than)20000)USD
5/5/2015)8:56:04 4 2 5 1 1 4 1 80D100% Never 2 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product $11D$15 4 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 3 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 50D75000)USD
5/5/2015)9:00:45 4 4 2 2 2 2 1 80D100% Never 2 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)don’t)need)this)product $11D$15 5 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 2 I)like)paying)directly)through)the)smartphoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 30D39 Gentleman 50D75000)USD
5/5/2015)13:17:26 5 5 5 1 1 3 1 41D60% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable This)is)the)dream)D)The)product)I've)been)looking)for!$36D$40 1 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)suspect)it)won't)be)reliable I)don’t)need)this)product $150D$200 1 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 20D29 Gentleman 50D75000)USD
5/5/2015)13:17:42 4 4 5 3 3 4 2 0D20% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $11D$15 4 I)love)saving)money I)don't)like)subscriptions)because)i)like)to)keep)trying)new)places)and)stylistsI)may)try)this)product $150D$200 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 30D50000)USD
5/5/2015)14:53:07 2 5 5 2 3 5 4 80D100% Occasionally)(less)than)25%) 2 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 1 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady 20D30000)USD
5/5/2015)15:20:19 3 4 4 4 2 5 1 80D100% Occasionally)(less)than)25%) 5 This)seems)cheaper)than)getting)a)manual)haircutIt)will)be)expensive Not)sure)if)I)need)it $21D$25 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)like)the)oldDfashioned)way)of)walking)into)a)salon.I)don’t)need)this)product 30D39 Gentleman 50D75000)USD
5/5/2015)15:27:16 2 4 4 2 2 4 1 21D40% Occasionally)(less)than)25%) 4 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 5 I)love)saving)money I)suspect)it)won't)be)reliable I)will)use)the)product)every)other)time$150D$200 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)the)reviews)won't)be)reliableI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD
5/5/2015)15:44:29 3 5 5 2 1 3 1 21D40% Occasionally)(less)than)25%) 1 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product 1 I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product 1 It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman More)than)75000)USD
5/5/2015)15:49:52 4 5 4 1 1 3 1 60D80% Occasionally)(less)than)25%) 2 It)saves)time I)like)old)school)barbers)D)This)is)too)technically)advancedI)don’t)need)this)product $16D$20 4 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $200D$250 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time30D39 Gentleman 50D75000)USD
5/5/2015)15:52:37 5 5 5 1 4 4 1 80D100% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)like)old)school)barbers)D)This)is)too)technically)advancedI)may)try)this)product $16D$20 5 I)love)saving)money I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 3 I)like)paying)directly)through)the)smartphoneI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 20D29 Gentleman Less)than)20000)USD
5/5/2015)15:52:45 4 5 5 4 5 4 3 41D60% More)often)than)not)()75%)or)so) 3 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human Not)sure)if)I)need)it $26D$30 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $200D$250 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Lady 50D75000)USD
5/5/2015)16:07:41 4 4 4 4 4 2 2 60D80% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $26D$30 4 It)saves)time I)don't)get)to)chose)my)stylist)!I)may)try)this)product $300D$350 4 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)may)try)this)product 30D39 Lady Less)than)20000)USD
5/5/2015)16:18:41 1 4 4 3 2 2 1 0D20% Occasionally)(less)than)25%) 5 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)will)be)expensive I)will)use)the)product)every)other)time$21D$25 4 It)saves)time I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 3 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Gentleman 30D50000)USD
5/5/2015)16:42:30 4 5 5 4 5 5 5 0D20% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $16D$20 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!I)may)try)this)product $250D$300 4 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 20D29 Gentleman 30D50000)USD
5/5/2015)16:46:20 1 3 4 1 4 4 1 80D100% Sometimes)()less)than)50%) 5 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 3 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 3 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD
5/5/2015)16:47:10 3 3 3 1 2 3 2 80D100% Occasionally)(less)than)25%) 4 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable I)will)use)the)product)every)other)time$16D$20 4 I)love)saving)money I)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 3 I)can)easily)provide)reviews)on)my)phoneI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD
5/5/2015)16:50:56 3 4 3 1 4 2 3 80D100% More)often)than)not)()75%)or)so) 4 It)saves)time It's)a)machine)not)a)human I)may)try)this)product $16D$20 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 3 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)may)try)this)product 30D39 Gentleman 20D30000)USD
5/5/2015)16:57:12 4 5 5 4 5 3 3 80D100% Occasionally)(less)than)25%) 5 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt's)a)machine)not)a)human I)may)try)this)product $21D$25 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 2 I)hate)the)hassle)of)finding)stylists)and)calling)salonsIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Lady Less)than)20000)USD
5/5/2015)17:09:44 3 3 4 1 3 2 3 41D60% Occasionally)(less)than)25%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $200D$250 2 I)hate)the)hassle)of)finding)stylists)and)calling)salonsSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Lady 50D75000)USD
5/5/2015)17:10:48 2 3 4 4 4 4 2 60D80% Never 5 It)saves)time It's)a)machine)not)a)human I)may)try)this)product $16D$20 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $150D$200 1 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman More)than)75000)USD
5/5/2015)17:18:47 3 5 5 1 1 5 1 0D20% Never 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive I)will)use)the)product)every)other)time$21D$25 2 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 2 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)don’t)need)this)product 20D29 Gentleman Less)than)20000)USD
5/5/2015)17:20:28 4 4 4 1 2 4 4 0D20% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt's)a)machine)not)a)human I)may)try)this)product $21D$25 3 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 20D29 Lady Less)than)20000)USD
5/5/2015)17:49:05 3 5 5 2 3 3 2 0D20% Sometimes)()less)than)50%) 3 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product $11D$15 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 4 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)may)try)this)product 30D39 Lady 50D75000)USD
5/5/2015)17:55:49 1 3 4 1 1 4 1 60D80% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive Not)sure)if)I)need)it $16D$20 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 4 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman 30D50000)USD
5/5/2015)17:56:56 4 5 5 1 2 3 4 0D20% Occasionally)(less)than)25%) 1 I)suspect)it)won't)be)reliable I)don’t)need)this)product 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 1 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 50+ Gentleman More)than)75000)USD
5/5/2015)18:10:27 4 5 4 3 4 3 1 41D60% Sometimes)()less)than)50%) 4 Manual)haircuts)are)obsolete)and)this)is)cool)technology!It)will)be)expensive Not)sure)if)I)need)it $21D$25 4 I)love)saving)money I)suspect)it)won't)be)reliable I)may)try)this)product $200D$250 4 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Lady 20D30000)USD
5/5/2015)18:12:28 3 4 3 4 2 3 2 21D40% Sometimes)()less)than)50%) 2 It)saves)time It's)a)machine)not)a)human Not)sure)if)I)need)it $11D$15 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 2 I)can)easily)provide)reviews)on)my)phoneI)like)the)oldDfashioned)way)of)walking)into)a)salon.I)don’t)need)this)product 30D39 Lady 20D30000)USD
5/5/2015)18:15:27 4 3 4 2 4 3 1 41D60% Occasionally)(less)than)25%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive I)may)try)this)product $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $200D$250 2 I)hate)the)hassle)of)finding)stylists)and)calling)salonsSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Gentleman 50D75000)USD
5/5/2015)18:23:02 3 4 5 3 3 3 4 80D100% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)may)try)this)product $21D$25 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 3 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 50D75000)USD
5/5/2015)18:45:40 4 5 5 2 3 5 4 0D20% Never 3 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $11D$15 3 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 3 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady Less)than)20000)USD
5/5/2015)18:49:43 3 4 4 1 3 2 1 0D20% Occasionally)(less)than)25%) 3 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 2 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $200D$250 1 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady 30D50000)USD
5/5/2015)19:06:50 2 4 4 1 1 3 3 0D20% Occasionally)(less)than)25%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)may)try)this)product $16D$20 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 5 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Gentleman 20D30000)USD
5/5/2015)19:26:17 4 2 4 3 1 5 1 80D100% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive I)will)use)the)product)every)other)time$11D$15 4 I)love)saving)money I)don't)like)subscriptions)because)i)like)to)keep)trying)new)places)and)stylistsI)will)use)the)product)every)other)time$150D$200 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time20D29 Gentleman 20D30000)USD
5/5/2015)19:53:37 1 1 3 1 1 5 1 80D100% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)will)use)the)product)every)other)time$21D$25 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 3 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman 50D75000)USD
5/5/2015)19:59:52 4 4 4 2 2 2 1 80D100% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)like)old)school)barbers)D)This)is)too)technically)advancedI)may)try)this)product $26D$30 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)get)to)chose)my)stylist)!I)will)use)the)product)every)other)time$250D$300 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Gentleman 50D75000)USD
5/5/2015)20:03:36 4 5 5 4 5 3 1 0D20% Occasionally)(less)than)25%) 1 It's)a)machine)not)a)human I)don’t)need)this)product 2 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it 3 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)may)try)this)product 30D39 Lady Less)than)20000)USD
5/5/2015)20:10:35 1 3 4 3 1 2 1 0D20% Occasionally)(less)than)25%) 5 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)will)be)expensive I)will)use)the)product)every)other)time$26D$30 I)love)saving)money I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 1 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)don’t)need)this)product 30D39 Gentleman 20D30000)USD
5/5/2015)20:21:08 5 5 5 5 5 3 0D20% Sometimes)()less)than)50%) 3 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product $16D$20 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 4 I)can)easily)provide)reviews)on)my)phoneI)suspect)the)reviews)won't)be)reliableI)may)try)this)product 30D39 Gentleman 30D50000)USD
5/5/2015)20:23:20 3 4 4 4 3 4 1 0D20% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)may)try)this)product $16D$20 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 2 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 30D50000)USD
5/5/2015)20:26:09 4 5 5 4 2 5 2 21D40% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)may)not)be)hygienic I)will)use)the)product)every)other)time$36D$40 3 I)love)saving)money I)don't)like)subscriptions)because)i)like)to)keep)trying)new)places)and)stylistsI)may)try)this)product $350D$400 4 I)can)easily)provide)reviews)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)will)use)the)product)every)other)time30D39 Gentleman More)than)75000)USD
5/5/2015)20:31:06 3 5 5 1 4 4 5 80D100% Occasionally)(less)than)25%) 5 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $36D$40 2 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time30D39 Gentleman 50D75000)USD
5/5/2015)20:47:36 3 5 5 4 2 4 1 21D40% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $31D$35 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $250D$300 5 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)will)use)the)product)every)other)time30D39 Lady More)than)75000)USD
5/5/2015)21:09:15 4 5 5 2 3 5 4 0D20% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 1 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady More)than)75000)USD
5/5/2015)21:09:17 4 5 5 4 3 4 2 60D80% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $200D$250 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman 50D75000)USD
5/5/2015)21:11:33 3 3 4 4 3 4 1 21D40% Occasionally)(less)than)25%) 4 This)seems)cheaper)than)getting)a)manual)haircutIt)will)be)expensive I)will)use)the)product)every)other)time$11D$15 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)will)use)the)product)every)other)time$200D$250 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time20D29 Lady 30D50000)USD
5/5/2015)21:21:30 1 5 5 1 2 5 3 0D20% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)will)be)expensive I)may)try)this)product $11D$15 4 I)love)saving)money I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 1 I)can)easily)provide)reviews)on)my)phoneI)like)the)oldDfashioned)way)of)walking)into)a)salon.Not)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD
5/5/2015)21:33:34 2 4 4 1 2 2 1 41D60% Never 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)may)not)be)hygienic I)may)try)this)product $21D$25 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $250D$300 2 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Lady 30D50000)USD
5/5/2015)21:57:23 2 2 4 3 4 5 2 80D100% Never 3 It)saves)time It)will)be)expensive Not)sure)if)I)need)it $11D$15 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 4 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 20D29 Gentleman Less)than)20000)USD
5/5/2015)22:16:57 5 4 5 2 2 4 3 80D100% Never 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)will)use)the)product)every)other)time$31D$35 1 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)suspect)it)won't)be)reliable I)don’t)need)this)product $150D$200 2 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD
5/5/2015)22:21:03 3 4 5 2 2 3 2 41D60% Occasionally)(less)than)25%) 2 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $21D$25 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 20D29 Gentleman 50D75000)USD
5/5/2015)22:31:26 3 4 4 1 3 4 1 41D60% Occasionally)(less)than)25%) 3 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human Not)sure)if)I)need)it $11D$15 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 40D49 Gentleman 20D30000)USD
5/5/2015)23:04:02 3 3 3 3 2 4 2 0D20% Occasionally)(less)than)25%) 2 It)saves)time It)may)not)be)hygienic I)may)try)this)product $16D$20 5 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 4 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Lady Less)than)20000)USD
5/5/2015)23:34:38 3 4 4 1 2 3 1 60D80% Occasionally)(less)than)25%) 3 It)saves)time I)suspect)it)won't)be)reliable I)don’t)need)this)product $11D$15 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)get)to)chose)my)stylist)!I)don’t)need)this)product $200D$250 4 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Lady More)than)75000)USD
5/6/2015)1:00:25 2 3 4 3 1 4 3 21D40% Occasionally)(less)than)25%) 3 It)saves)time It)will)be)expensive I)may)try)this)product $31D$35 1 It)saves)time I)don't)get)to)chose)my)stylist)!I)don’t)need)this)product $150D$200 3 I)can)easily)provide)reviews)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)may)try)this)product 30D39 Lady 30D50000)USD
5/6/2015)1:49:15 3 5 5 4 5 5 4 41D60% Sometimes)()less)than)50%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)may)not)be)hygienic Not)sure)if)I)need)it $26D$30 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 4 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)will)use)the)product)every)other)time20D29 Gentleman Less)than)20000)USD
5/6/2015)3:03:44 5 4 4 3 3 5 2 80D100% Sometimes)()less)than)50%) 3 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 4 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman More)than)75000)USD
5/6/2015)5:11:37 5 4 4 3 4 5 4 21D40% Sometimes)()less)than)50%) 3 I)expect)this)has)better)accuracy)and)quality)of)haircutI)like)old)school)barbers)D)This)is)too)technically)advancedI)may)try)this)product $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 4 I)can)easily)provide)reviews)on)my)phoneI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Lady Less)than)20000)USD
5/6/2015)7:09:07 3 2 3 1 2 4 2 0D20% Occasionally)(less)than)25%) 2 It)saves)time I)suspect)it)won't)be)reliable I)don’t)need)this)product $11D$15 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable I)don’t)need)this)product $200D$250 4 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 20D29 Lady Less)than)20000)USD
5/6/2015)7:10:23 4 5 5 3 4 4 2 60D80% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $350D$400 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD
5/6/2015)8:21:42 3 3 4 1 1 3 1 80D100% Never 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 1 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 2 I)like)paying)directly)through)the)smartphoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 20D29 Gentleman 30D50000)USD
5/6/2015)9:37:42 1 4 5 2 3 5 4 21D40% Occasionally)(less)than)25%) 2 It)saves)time I)like)old)school)barbers)D)This)is)too)technically)advancedI)don’t)need)this)product $11D$15 4 I)love)saving)money I)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 4 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Gentleman More)than)75000)USD
5/6/2015)11:01:37 4 5 5 1 2 3 1 80D100% Never 4 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 2 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 1 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD
5/7/15
19
Analysis
Analysis

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Concept Development for Salon Industry

  • 1. 5/7/15 1 MKT530-­‐ New  Product  Development IBEAR Spring  2015 Trojan  Scissors Deepak  Alse Hugo  Lozano Jack  Huang Ryan  Zhang Executive  Summary • The  Salon  Industry  is  a  fragmented  industry  with  poor  asset  utilization   and  a  relatively  inelastic  recession-­‐proof   market  that  grows  steadily   based  on  demographic  growth.  These  factors  make  the  industry   opportune  for  a  market  aggregator  platform  as  well  as  automation   solutions   that  enhance  repeatability  and  reliability.   • After  a  detail  evaluation  of  the  market  and  evolving  technical   capabilities,  Trojan  Scissors  Inc proposes   to  enter  the  market  with   Salongo!  ,  the  one  stop  solution   for  customers  who  want  salon   services  on  demand,  serviced  by  smart  salon  owners  and  stylist  who   value  their  time  and  want  to  offer  the  best  value  for  money.
  • 2. 5/7/15 2 Product  Innovation  Charter  (PIC) • Background • The  Salon  Industry  is  a  fragmented  industry   with  poor  asset  utilization   and  a  relatively   inelastic   recession-­‐proof   market  that  grows  steadily  based  on  demographic  growth.   These  factors  make  the  industry   opportune   for  a  market  aggregator  platform  as  well  as   automation   solutions   that  enhance  repeatability   and  reliability.   • Focus • Salon  Industry • Goals/Objectives   • Less  than  12  month  ‘Time  to  Market’  . • Should  solve  atleast one  key  problem  for  the  customer,   stylist  and  the  salon  owner.   • Guidelines • We  should  solve  a  problem   that  can  generate  multiple   alternate  and  concurrent   sources   of  revenue. Industry/Market   No Dominant Players -­‐ Regis, Great Clips, Sports Clips, Ratner & JC Penney -­‐ Top 5 players cumulatively have less than 10% of market. 25%  Capacity  Utilization 2.5%  Annual  Revenue  Growth $3.1Bn  in  Profits  in  2014
  • 3. 5/7/15 3 Competition 138  Vendors  but  none  focused  on  customer  ;  None  of  these  combine   the  customer  and  stylist  markets Value  Chain Customers   Stylists • Salaried • Independents Salon  Owners • Salon  Station   Leases • Fully  owned   Salons  with   salaried   employees Distributors   for  Salon   equipment Government • Federal,  State   and  City   regulations  on   cosmetology.
  • 4. 5/7/15 4 Multidimensional  Perceptual  Map  of  Hair   Styling  Needs 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Ability.to.get.haircuts. for.everyone.in. the.family.simultaneously. Ability.to.have.a.conversation. with.the. stylist Ability.to.regularly.change.your.hairstyle Time.spent.at.Salon/barbershopPrice.paid.for.the.haircut Hair.Design.and.styling Consistent. Quality.of.Haircut Most  salons  are  not   running  at  their  full   capacities;;   Customers  don’t  have  a   clear  picture  of  the  salons   around  them  with  price  and   quality  information.   Our  enterprise • Trojan  Scissors  is  a  entrepreneurial  venture  in  early  stages. • We  have  a  strong  understanding  of  new  product  development,  business   model  development  and  prior  experience  with  entrepreneurial  roles  and   ventures.   • Our  team  has  the  technical  leadership  skillset  to  identify  and  manage  top   talent  for  technology  based  products.   • We  are  focusing  on  entering  an  industry  ripe  for  disruption  due  to • Low  asset  utilization • No  dominant  player • Constant  growth  based  on  demographics. • Strong  presence  of  localized  network  efforts  with  respect  to  promotions  and  pricing   with  limited  need  for  vertically  integrated  distribution  .  
  • 5. 5/7/15 5 Expanded  SWOT Strengths Weaknesses • Technical competency  of  the  team • The  new  haircut  helmet,  Styleserve and  Salongo   create  an  integrated  haircut  service  ecosystem  to   meet  the  different  clients’  needs  and  involve  all   kinds  of  salon  and  barbers. • Ownership  of  patents  to  support  our  products • Lack  of  a strong brand • Lack  of  prior Salon industry  experience  with   current  team • Lack of  distribution  network  and  prior  marketing   experience  within  the  industry. • Early  Stage  Startup  with  need  to  generate  cashflow ASAP.   Opportunities Threats • Most  customers  do  not  need  regular  changes  to   hairstyle • Growing  Use of  smartphones • Absence  of  a  strong  dominant  player  in  the  market.   • Rapid  evolution  of  mobile and  laser  technologies. • Regulatory  change  created  by  lobbying  through   professional  guilds  and  implemented  at  local  level   to  create  a  barrier  for  application  of  new   technologies.   • Price  competition  in  the  salon  and  stylist  market   may  lead  to  poor  services. SWOT  Strategies • What  are  strategies  to   maximize  the  strengths  and   opportunities? • Shorter  Product  Development  and   Testing  Cycles • Invest  in  product  development  for   a  concept  with  lower  capital   expenditure  needs  and  a  faster   time  to  market. • What  are  strategies  to  mitigate   the  weaknesses  and  threats? • Recruit  Salon  Industry  experts  and   create  a  board  of  advisors • Low  key  early  launch  to  test   market  and  product  prior  to  large   launch  campaign.
  • 6. 5/7/15 6 Concepts  Generated Haircut  Helmet • Primary  target  market – Men  (  20-­‐50yrs  of  Age) • Features – Helmet  that  cuts   your  hair  quickly  and  with  a   consistent  style • Benefits  – Time,  Consistency   and  Using  Cutting  Edge   Technology. • Positioning  – Fast  Haircut with  Consistent  Quality. StyleServe App • Primary  target  market – Men  &  Women  (  20-­‐50  yrs of  Age) • Features – Smartphone  App   that  gets  you  a  price   guaranteed  haircut  for  the   entire  year. • Benefits    -­‐ Value &   Convenience • Positioning – A  subscription   deal  that  reduces  hassles   Salongo!  App • Primary  target  market -­‐ Men   &  Women  (  20-­‐50  yrs of   Age) • Features –Smartphone  App   that  matches  you  with  the   best  available  stylist  when   you  want  them. • Benefits  – Time  ,  Value, Convenience • Positioning  – On  Demand Styling  at  the  price  you  want   to  pay.   Development  and  Strategy  Soundness   Evaluation   Concept   Generation   Brainstorm Concept   Statements Value   Chain   Analysis Primary   Research   with   Surveys Perceptual   Map 12  Dimension   Analysis Concept   Evaluation   based   on   Survey   Responses Scoring   Model Delphi   Method   for   Selection   of   Concept Market   Sizing Bass   Model   For   Customer   Acquisition   and   Innovation   Diffusion Pricing   and   Revenue   Analysis Breakeven   &   Cashflow Analysis We  use  a  scoring  model  to  identify  concepts   that   best  fit  our  technical   and   commercial   capabilities   as  well  as  opportunities.   In  order   to  manage   the  varied  views  and  opinions   within  the  team,  we  followed  a  Delphi   method   to  achieving   consensus   on  the   best   concept   for  implementation.   Each  team   member  scored  all  3  concepts   on  the   basis   of  a  common  set  of  weight   assigned   to  each   relevant   criteria.  The  concept   that   achieved   the  highest   average   score  with  the  lowest   standard   deviation   was  chosen   as  the  best   concept.   In  this  particular  case,   the  product   was  Salongo.  
  • 7. 5/7/15 7 Scoring  Model  For  Concepts   12  Dimensions  Assessment Dimension Definition Helmet StyleServe Salongo! 1. Offerings Develop innovative new products or services H M H 2. Platform Use common components or building blocks to create derivative offerings H L H 3. Solutions Create integrated and customized offerings that solve end-to-end customer problems H M H 4. Customers Discover unmet customer needs or identify underserved customer segments H L H 5. Customer Experience Redesign customer interactions across all touch points and all moments of truth H L H 6. Value Capture Redefine how company gets paid or createinnovative new revenue streams M L H 7. Processes Redesign core operating processes to improve efficiency and effectiveness H L H 8. Organization Change form, function or activity scopeof the firm H L H 9. Supply Chain Think differently about sourcing and fulfillment H L H 10. Presence Create new distribution channels or innovativepoints of presence H L H 11. Networking Create network-centric intelligent and integrated offerings M L H 12. Brand Leverage a brand into new domains H M H
  • 8. 5/7/15 8 Summary  of  Results • None  of  the  concepts  win  80%   or  more  in  terms  of  interest  and   trial  likelihood.   • Haircut  Helmet  Concept  is  loved   by  customers  and  is  likely  to  win   on  trials  and  highest  scores  for   meeting  customer  expectations. • However,  Salongo  scores  highest   on  our  scoring  model  and  on  the   12  dimensions   assessment. Helmet StyleServe Salongo Trial  (  Top  3  Boxes) 62.50% 42% 41% Favorable  response   (Top  2  Boxes) 62.30% 47% 41% Recommendations • As  a  startup  venture  with  limited  funds  as  well  as  gaps  in  salon   experience,  we  believe  that  the  Salongo!  product  offers  us  the  best   opportunity  to  enter  the  business   ,  solve  a  problem  and  a  pain  point   associated  with  the  capacity  utilization  in  salons.   • We  believe  that  Haircut  Helmet,  StyleServe and  Salongo  are  in  a   continuum  of  needs  and  we  can  successfully   build  all  3  into  an   integrated  product  portfolio.   • Salongo!  offers  us  the  optimum  ability  to  build  a  strong  network,  a   comprehensive  industry  ecosystem  with  access  to  multiple  profit   pools  and  performs  well  on  customer  need  related  criteria.  
  • 9. 5/7/15 9 The  Product App  and  platform  for  salon  services  saving  time  for   customers  ,  generating  valuable  revenue  against  slack   time  for  stylist  and  and  improving  convenience  for   customers. Target  customer
 Customers  who  need  a  salon  service  on  demand  but   with  a  deal! Distribution  channel Direct  to  Salon  Owners  and  Stylists Customer  benefits
 Best  price  at  a  level  of  convenience  and  chosen  quality  of   service. Revenue  model 300$  per  year  subscription  service  for  stylists  with   additional  paid  services  and  features  for  revenue   management Is the one stop solution for customers who want salon services on demand, serviced by smart salon owners and stylist who value their time and want to offer the best value for money. Acquire   Stylists  &   Salons Acquire   Customers Customers   find  Stylists Customers   pay   through   app Customer   Review   Stylists  and   Salons
  • 10. 5/7/15 10 Customers   Salons Stylists Customers   Salons Stylists Time,  Value  ,   Convenience Higher  Salon  Station   utilization  and   customer  satisfaction Better  use  of  time  ,   no  wastage  on  rented   booths
  • 11. 5/7/15 11 This  half  of  the  customer  segment  is  our  target  market Welcome  to   Salon   California
  • 12. 5/7/15 12 We  plan  on  asking  for  10%  of  revenue  growth  achieved   through     Salons  operate  at  average  utilization  of  25%.  5%  increase  in   utilization  rate  will  bring  extra  $3200  per  annum  per  stylist. Needs $150K for product development expenses $50K for launch expenses For 9 month rollout timeframe We’ll offer 1% Equity($15 Million valuation) with first right of refusal for further issue of equity after breakeven.
  • 13. 5/7/15 13 Will Curate the salon ecosystem to always ensure that the top 25% of best reviewed stylists are proposed for the price range requested by the client. Have a roadmap with add-­‐on competitively priced solutions for • Customer analytics capabilities • Revenue management Month  1 Month  2 Month  3 Month  4 Month  5 Month  6 Month  7 Month  8 Month  9 Product  Development Product  Transition   to  Production Product  Alpha   Testing Product  Beta  Transition Alpha  Launch Product  Beta   Launch Product  Soft   Launch Alpha  Customer  Acquisition   Beta  Customer  Acquisition Customer  acquisition   to  scale Salon  &  Stylist  Acquisition   App  Advertising   Starts Social  Media   Campaign Content  Marketing  Starts  in  Salon  websites
  • 14. 5/7/15 14 Can Acquire 2000 SalonStylists & 177K Users by Year 1 5000 SalonStylists & 420K Users by Year 2 9000 SalonStylists & 760K Users by Year 3 Breakeven inYear 2 Stylist  Acquisition Stylists  Acquired  -­‐ Year  1 2,114 Stylists  Acquired  -­‐ Year  2 5,041 Stylists  Acquired  -­‐ Year  3 9,060 Customer  Acquisition Population   of  California 38,802,500 Adults 50% %  with  Smartphones 75% Target  Market  Size 14,550,938 Customers  Acquired  -­‐ Year  1 177,521 Customers  Acquired  -­‐ Year  2 423,353 Customers  Acquired  -­‐ Year  3 760,904 Financial  Model  and  Projections Current  Utilization   25.10% Revenue  Per  Stylist 30.74 Revenue  Per  Salon 21760.33632 Total  Revenue 27826400000 Number  of  Salons 1278767 Number  of  Stylists 1,732,584 5%  Increase  in  Utilization   per  Salon 26,095 Increased  Revenue  due  to  5%  increase 4,335 Increase  in  Revenue  Per  Stylist(5%   Increase  in  Utilization) 3,211 Number  of  Stylists  in  California 173,258 App  Revenue  Per  Stylist 300 Criteria Year  1 Year  2 Year  3 Development  Cost   100,000 120,000 144,000 App  Maintenance  Cost 20,000 47,696 85,725 Customer  Support  Costs 20,000 28,386 44,180 Staffing  (    1  Operations  Director,  1  Business   Development  Director) 150,000 225,000 225,000 Basic  Operating  Cost 20,000 30,000 40,000 Stylist  Acquisition   Cost 60,000 85,159 132,540 Customer  Acquisition   Cost 355,043 503,920 784,292 Pre  Launch  Costs 50,000 0 0 Total   Cost 775,043 1,040,162 1,455,738 Total   Revenues 634,126 1,512,261 2,718,032 Revenues  -­‐ Cost  (  Cash  Flow) -­‐140,917 472,099 1,262,294 Cumulative  Cost 775,043 1,815,205 3,270,943 Cumulative  Revenues 634,126 2,146,387 4,864,419 Cumulative  Revenues-­‐ Cumulative  Costs   (   Breakeven) -­‐140,917 331,182 1,593,475
  • 15. 5/7/15 15 Contingency  Plan   • Measurements  and  processes  to  insure  that  the  plan  is  monitored   and  evaluated. • Monthly  Customer  Acquisition  &  Stylist  Acquisition  Velocity.   • Uptime  and  Availability  for  the  software  app  and  platform. • Number  of  sale  transactions  recorded  on  the  app.   • Alternative  strategies  to  be  implemented  if  objectives  are  not  met  or   exceeded. • Offer  incentives  to  salons  and  stylists  for  signing  their  current  customers  on  to   our  platform. Preview  our  product  here!  Preview  Here
  • 16. 5/7/15 16 Exhibits Concept  – Haircut  Helmet A  novel  haircut   helmet  that  provides  the  fastest  and  most  consistent   hairstyling  solution   in  the  world   today.  This  state-­‐of-­‐the-­‐art   device   will  let  you  manage  your  precious   time  better,   focusing  on  the  things   that  really  matter  to  make  you  happier.  The  helmet  makes  a  3-­‐D   model  of  your  hairstyle  and  repeats  the  hairdo   the  next  time  you   need    it  Laser  technology  has  been  used  for  decades  in  other   applications;   today  it  gives  you  the  opportunity   to  replicate   a  normal   or  very  complex  designed  hairstyle  the  same  way  as  it  was  cut  the   last  time.  This  advanced  technology  has  been  proven  to  be   trustworthy,   accurate  and  fast;  bad  haircuts   are  a  thing  of  the  past.   Get  seated,  identify  yourself,   wear  the  helmet  and  in  less  than  5-­‐ minute  you  will   have  a  haircut.  It’s  that  easy!  The  national  average   price   for  a  haircut   is  $28;  the  haircut  helmet  will   offer  the  same   results  faster  and  hygienically  and  for  a  better  price.  
  • 17. 5/7/15 17 Concept  -­‐ StyleServe Introducing  StyleServe-­‐An  app  on  your   smartphone  that  gives  you  a  subscription  to   haircut  and  styling  service.  You  can  buy  an  annual   subscription  for  12  haircuts  and  only  pay  for  10.   Just  purchase  the  subscription  through  the  app,   then  answer  a  couple  of  questions  to  help  us   identify  the  salon  and  stylist  best  suited  to  your   needs  and  schedule  an  appointment  on  demand!   No  more  hassles  of  trying  to  find  a  stylist  or  calling   a  salon  to  schedule  your  appointment!   Concept  -­‐Salongo Salongo!  is  a  smartphone  App  for  customers  who   need  a  salon  service  on  demand  but  with  a  deal!   Use  Salongo  to  designate  a  circumference  of  areas   around  your  location,  a  range  of  time  and  an   acceptable  maximum  price  –We’ll  then  ask  our   hairstylists  to  bid  for  your  haircut,  you  may  choose   from  those  who  bid  and  make  the  deal.  When  you   go  to  the  hairstylist’s  place  and  get  your  haircut,   you  may  pay  via  Salongo  and  provide  comments   the  service  you  just  received.  As  easy  and  simple   as  that!  
  • 18. 5/7/15 18 Survey • Survey  Form • Survey  Report  (  Excel  Sheet) • Survey  Responses • NPD  Analysis  Excel  Sheet • Financials • Scoring  Model • Delphi  Method • Concept  Selection • 12  Dimensions Survey  Responses Timestamp Time)spent)at)Salon/barbershopHair)Design)and)styling Consistent)Quality)of)Haircut Ability)to)have)a)conversation)with)the)stylistAbility)to)regularly)change)your)hairstylePrice)paid)for)the)haircut Ability)to)get)haircuts)for)everyone)in)the)family)simultaneously.How)often)are)you)likely)to)just)'walkDin')to)a)salon/barbershop)instead)of)making)an)appointment)in)advance)?How)often)do)you)change)your)hair)style)and)look?Based)on)the)above)description,)how)favorable)is)your)response)to)this)product)?What)do)you)like)the)most)about)the)product?What)do)you)like)the)least)about)the)product?What)of)the)following)best)describe)your)interest)and)need)for)this)product?How)much)will)you)pay)for)a)haircut)with)this)product?)Based)on)the)above)description,)how)favorable)is)your)response)to)this)product)?What)do)you)like)the)most)about)the)product?What)do)you)like)the)least)about)the)product?What)of)the)following)best)describe)your)interest)and)need)for)this)product?How)much)will)you)pay)for)an)annual)subscription)of)haircuts)with)this)product)?Based)on)the)above)description,)how)favorable)is)your)response)to)this)product)?What)do)you)like)the)most)about)the)product?What)do)you)like)the)least)about)the)product?What)of)the)following)best)describe)your)interest)and)need)for)this)product?How)old)are)you? I)am)a In)my)current/most)recent)job,)I)earn/earned 5/5/2015)0:41:54 5 1 5 1 1 5 1 0D20% Never 5 It)saves)time It)will)be)expensive This)is)the)dream)D)The)product)I've)been)looking)for! 4 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 3 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD 5/5/2015)0:53:10 5 5 5 1 3 5 1 80D100% Never 5 This)seems)cheaper)than)getting)a)manual)haircutIt)will)be)expensive I)may)try)this)product $16D$20 5 It)saves)time I)suspect)it)won't)be)reliable This)is)the)dream)D)The)product)I've)been)looking)for!$250D$300 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman More)than)75000)USD 5/5/2015)1:00:48 4 5 5 3 4 4 3 0D20% Sometimes)()less)than)50%) 4 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 3 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD 5/5/2015)2:20:08 3 4 5 2 2 5 1 60D80% Sometimes)()less)than)50%) 4 It)saves)time I)suspect)it)won't)be)reliable Not)sure)if)I)need)it $16D$20 3 It)saves)time I)don’t)need)this)product $150D$200 3 I)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Gentleman 30D50000)USD 5/5/2015)6:54:45 3 5 5 5 5 4 1 60D80% Occasionally)(less)than)25%) 2 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $36D$40 2 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 40D49 Gentleman More)than)75000)USD 5/5/2015)8:21:36 3 4 5 3 2 4 1 60D80% Never 3 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)will)use)the)product)every)other)time$200D$250 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time30D39 Gentleman Less)than)20000)USD 5/5/2015)8:51:44 4 2 3 2 2 4 3 80D100% Occasionally)(less)than)25%) 3 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $11D$15 3 It)saves)time I)don't)get)to)chose)my)stylist)!I)don’t)need)this)product $150D$200 3 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.Not)sure)if)I)need)it 30D39 Gentleman Less)than)20000)USD 5/5/2015)8:56:04 4 2 5 1 1 4 1 80D100% Never 2 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product $11D$15 4 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 3 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 50D75000)USD 5/5/2015)9:00:45 4 4 2 2 2 2 1 80D100% Never 2 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)don’t)need)this)product $11D$15 5 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 2 I)like)paying)directly)through)the)smartphoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 30D39 Gentleman 50D75000)USD 5/5/2015)13:17:26 5 5 5 1 1 3 1 41D60% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable This)is)the)dream)D)The)product)I've)been)looking)for!$36D$40 1 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)suspect)it)won't)be)reliable I)don’t)need)this)product $150D$200 1 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 20D29 Gentleman 50D75000)USD 5/5/2015)13:17:42 4 4 5 3 3 4 2 0D20% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $11D$15 4 I)love)saving)money I)don't)like)subscriptions)because)i)like)to)keep)trying)new)places)and)stylistsI)may)try)this)product $150D$200 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 30D50000)USD 5/5/2015)14:53:07 2 5 5 2 3 5 4 80D100% Occasionally)(less)than)25%) 2 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 1 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady 20D30000)USD 5/5/2015)15:20:19 3 4 4 4 2 5 1 80D100% Occasionally)(less)than)25%) 5 This)seems)cheaper)than)getting)a)manual)haircutIt)will)be)expensive Not)sure)if)I)need)it $21D$25 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)like)the)oldDfashioned)way)of)walking)into)a)salon.I)don’t)need)this)product 30D39 Gentleman 50D75000)USD 5/5/2015)15:27:16 2 4 4 2 2 4 1 21D40% Occasionally)(less)than)25%) 4 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 5 I)love)saving)money I)suspect)it)won't)be)reliable I)will)use)the)product)every)other)time$150D$200 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)the)reviews)won't)be)reliableI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD 5/5/2015)15:44:29 3 5 5 2 1 3 1 21D40% Occasionally)(less)than)25%) 1 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product 1 I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product 1 It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman More)than)75000)USD 5/5/2015)15:49:52 4 5 4 1 1 3 1 60D80% Occasionally)(less)than)25%) 2 It)saves)time I)like)old)school)barbers)D)This)is)too)technically)advancedI)don’t)need)this)product $16D$20 4 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $200D$250 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time30D39 Gentleman 50D75000)USD 5/5/2015)15:52:37 5 5 5 1 4 4 1 80D100% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)like)old)school)barbers)D)This)is)too)technically)advancedI)may)try)this)product $16D$20 5 I)love)saving)money I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 3 I)like)paying)directly)through)the)smartphoneI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 20D29 Gentleman Less)than)20000)USD 5/5/2015)15:52:45 4 5 5 4 5 4 3 41D60% More)often)than)not)()75%)or)so) 3 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human Not)sure)if)I)need)it $26D$30 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $200D$250 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Lady 50D75000)USD 5/5/2015)16:07:41 4 4 4 4 4 2 2 60D80% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $26D$30 4 It)saves)time I)don't)get)to)chose)my)stylist)!I)may)try)this)product $300D$350 4 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)may)try)this)product 30D39 Lady Less)than)20000)USD 5/5/2015)16:18:41 1 4 4 3 2 2 1 0D20% Occasionally)(less)than)25%) 5 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)will)be)expensive I)will)use)the)product)every)other)time$21D$25 4 It)saves)time I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 3 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Gentleman 30D50000)USD 5/5/2015)16:42:30 4 5 5 4 5 5 5 0D20% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $16D$20 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!I)may)try)this)product $250D$300 4 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 20D29 Gentleman 30D50000)USD 5/5/2015)16:46:20 1 3 4 1 4 4 1 80D100% Sometimes)()less)than)50%) 5 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 3 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 3 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD 5/5/2015)16:47:10 3 3 3 1 2 3 2 80D100% Occasionally)(less)than)25%) 4 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable I)will)use)the)product)every)other)time$16D$20 4 I)love)saving)money I)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 3 I)can)easily)provide)reviews)on)my)phoneI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD 5/5/2015)16:50:56 3 4 3 1 4 2 3 80D100% More)often)than)not)()75%)or)so) 4 It)saves)time It's)a)machine)not)a)human I)may)try)this)product $16D$20 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 3 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)may)try)this)product 30D39 Gentleman 20D30000)USD 5/5/2015)16:57:12 4 5 5 4 5 3 3 80D100% Occasionally)(less)than)25%) 5 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt's)a)machine)not)a)human I)may)try)this)product $21D$25 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 2 I)hate)the)hassle)of)finding)stylists)and)calling)salonsIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Lady Less)than)20000)USD 5/5/2015)17:09:44 3 3 4 1 3 2 3 41D60% Occasionally)(less)than)25%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $200D$250 2 I)hate)the)hassle)of)finding)stylists)and)calling)salonsSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Lady 50D75000)USD 5/5/2015)17:10:48 2 3 4 4 4 4 2 60D80% Never 5 It)saves)time It's)a)machine)not)a)human I)may)try)this)product $16D$20 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $150D$200 1 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman More)than)75000)USD 5/5/2015)17:18:47 3 5 5 1 1 5 1 0D20% Never 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive I)will)use)the)product)every)other)time$21D$25 2 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 2 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)don’t)need)this)product 20D29 Gentleman Less)than)20000)USD 5/5/2015)17:20:28 4 4 4 1 2 4 4 0D20% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt's)a)machine)not)a)human I)may)try)this)product $21D$25 3 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 20D29 Lady Less)than)20000)USD 5/5/2015)17:49:05 3 5 5 2 3 3 2 0D20% Sometimes)()less)than)50%) 3 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product $11D$15 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 4 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)may)try)this)product 30D39 Lady 50D75000)USD 5/5/2015)17:55:49 1 3 4 1 1 4 1 60D80% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive Not)sure)if)I)need)it $16D$20 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 4 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman 30D50000)USD 5/5/2015)17:56:56 4 5 5 1 2 3 4 0D20% Occasionally)(less)than)25%) 1 I)suspect)it)won't)be)reliable I)don’t)need)this)product 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 1 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 50+ Gentleman More)than)75000)USD 5/5/2015)18:10:27 4 5 4 3 4 3 1 41D60% Sometimes)()less)than)50%) 4 Manual)haircuts)are)obsolete)and)this)is)cool)technology!It)will)be)expensive Not)sure)if)I)need)it $21D$25 4 I)love)saving)money I)suspect)it)won't)be)reliable I)may)try)this)product $200D$250 4 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Lady 20D30000)USD 5/5/2015)18:12:28 3 4 3 4 2 3 2 21D40% Sometimes)()less)than)50%) 2 It)saves)time It's)a)machine)not)a)human Not)sure)if)I)need)it $11D$15 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 2 I)can)easily)provide)reviews)on)my)phoneI)like)the)oldDfashioned)way)of)walking)into)a)salon.I)don’t)need)this)product 30D39 Lady 20D30000)USD 5/5/2015)18:15:27 4 3 4 2 4 3 1 41D60% Occasionally)(less)than)25%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive I)may)try)this)product $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $200D$250 2 I)hate)the)hassle)of)finding)stylists)and)calling)salonsSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Gentleman 50D75000)USD 5/5/2015)18:23:02 3 4 5 3 3 3 4 80D100% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)may)try)this)product $21D$25 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 3 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 50D75000)USD 5/5/2015)18:45:40 4 5 5 2 3 5 4 0D20% Never 3 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $11D$15 3 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 3 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady Less)than)20000)USD 5/5/2015)18:49:43 3 4 4 1 3 2 1 0D20% Occasionally)(less)than)25%) 3 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 2 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $200D$250 1 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady 30D50000)USD 5/5/2015)19:06:50 2 4 4 1 1 3 3 0D20% Occasionally)(less)than)25%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)may)try)this)product $16D$20 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsNot)sure)if)I)need)it $150D$200 5 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Gentleman 20D30000)USD 5/5/2015)19:26:17 4 2 4 3 1 5 1 80D100% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)will)be)expensive I)will)use)the)product)every)other)time$11D$15 4 I)love)saving)money I)don't)like)subscriptions)because)i)like)to)keep)trying)new)places)and)stylistsI)will)use)the)product)every)other)time$150D$200 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time20D29 Gentleman 20D30000)USD 5/5/2015)19:53:37 1 1 3 1 1 5 1 80D100% Never 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)will)use)the)product)every)other)time$21D$25 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 3 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman 50D75000)USD 5/5/2015)19:59:52 4 4 4 2 2 2 1 80D100% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)like)old)school)barbers)D)This)is)too)technically)advancedI)may)try)this)product $26D$30 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)get)to)chose)my)stylist)!I)will)use)the)product)every)other)time$250D$300 3 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Gentleman 50D75000)USD 5/5/2015)20:03:36 4 5 5 4 5 3 1 0D20% Occasionally)(less)than)25%) 1 It's)a)machine)not)a)human I)don’t)need)this)product 2 I)love)saving)money I)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it 3 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)may)try)this)product 30D39 Lady Less)than)20000)USD 5/5/2015)20:10:35 1 3 4 3 1 2 1 0D20% Occasionally)(less)than)25%) 5 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)will)be)expensive I)will)use)the)product)every)other)time$26D$30 I)love)saving)money I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 1 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)don’t)need)this)product 30D39 Gentleman 20D30000)USD 5/5/2015)20:21:08 5 5 5 5 5 3 0D20% Sometimes)()less)than)50%) 3 It)saves)time It's)a)machine)not)a)human I)don’t)need)this)product $16D$20 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable I)may)try)this)product $150D$200 4 I)can)easily)provide)reviews)on)my)phoneI)suspect)the)reviews)won't)be)reliableI)may)try)this)product 30D39 Gentleman 30D50000)USD 5/5/2015)20:23:20 3 4 4 4 3 4 1 0D20% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)may)try)this)product $16D$20 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 2 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Gentleman 30D50000)USD 5/5/2015)20:26:09 4 5 5 4 2 5 2 21D40% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)may)not)be)hygienic I)will)use)the)product)every)other)time$36D$40 3 I)love)saving)money I)don't)like)subscriptions)because)i)like)to)keep)trying)new)places)and)stylistsI)may)try)this)product $350D$400 4 I)can)easily)provide)reviews)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)will)use)the)product)every)other)time30D39 Gentleman More)than)75000)USD 5/5/2015)20:31:06 3 5 5 1 4 4 5 80D100% Occasionally)(less)than)25%) 5 This)seems)cheaper)than)getting)a)manual)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $36D$40 2 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time30D39 Gentleman 50D75000)USD 5/5/2015)20:47:36 3 5 5 4 2 4 1 21D40% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $31D$35 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $250D$300 5 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)will)use)the)product)every)other)time30D39 Lady More)than)75000)USD 5/5/2015)21:09:15 4 5 5 2 3 5 4 0D20% Sometimes)()less)than)50%) 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 1 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)don’t)need)this)product 30D39 Lady More)than)75000)USD 5/5/2015)21:09:17 4 5 5 4 3 4 2 60D80% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $200D$250 4 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman 50D75000)USD 5/5/2015)21:11:33 3 3 4 4 3 4 1 21D40% Occasionally)(less)than)25%) 4 This)seems)cheaper)than)getting)a)manual)haircutIt)will)be)expensive I)will)use)the)product)every)other)time$11D$15 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)will)use)the)product)every)other)time$200D$250 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)will)use)the)product)every)other)time20D29 Lady 30D50000)USD 5/5/2015)21:21:30 1 5 5 1 2 5 3 0D20% Occasionally)(less)than)25%) 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)will)be)expensive I)may)try)this)product $11D$15 4 I)love)saving)money I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 1 I)can)easily)provide)reviews)on)my)phoneI)like)the)oldDfashioned)way)of)walking)into)a)salon.Not)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD 5/5/2015)21:33:34 2 4 4 1 2 2 1 41D60% Never 4 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleIt)may)not)be)hygienic I)may)try)this)product $21D$25 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $250D$300 2 I)can)easily)provide)reviews)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!Not)sure)if)I)need)it 30D39 Lady 30D50000)USD 5/5/2015)21:57:23 2 2 4 3 4 5 2 80D100% Never 3 It)saves)time It)will)be)expensive Not)sure)if)I)need)it $11D$15 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 4 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 20D29 Gentleman Less)than)20000)USD 5/5/2015)22:16:57 5 4 5 2 2 4 3 80D100% Never 4 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human I)will)use)the)product)every)other)time$31D$35 1 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)suspect)it)won't)be)reliable I)don’t)need)this)product $150D$200 2 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 30D39 Gentleman More)than)75000)USD 5/5/2015)22:21:03 3 4 5 2 2 3 2 41D60% Occasionally)(less)than)25%) 2 I)don't)need)to)worry)about)the)stylist)changing)my)hairstyleI)suspect)it)won't)be)reliable Not)sure)if)I)need)it $21D$25 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 5 I)like)the)convenience)of)planning)haircuts)on)my)phoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 20D29 Gentleman 50D75000)USD 5/5/2015)22:31:26 3 4 4 1 3 4 1 41D60% Occasionally)(less)than)25%) 3 I)expect)this)has)better)accuracy)and)quality)of)haircutIt's)a)machine)not)a)human Not)sure)if)I)need)it $11D$15 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 3 I)like)the)convenience)of)planning)haircuts)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 40D49 Gentleman 20D30000)USD 5/5/2015)23:04:02 3 3 3 3 2 4 2 0D20% Occasionally)(less)than)25%) 2 It)saves)time It)may)not)be)hygienic I)may)try)this)product $16D$20 5 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)may)try)this)product $150D$200 4 I)like)paying)directly)through)the)smartphoneIt)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Lady Less)than)20000)USD 5/5/2015)23:34:38 3 4 4 1 2 3 1 60D80% Occasionally)(less)than)25%) 3 It)saves)time I)suspect)it)won't)be)reliable I)don’t)need)this)product $11D$15 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)get)to)chose)my)stylist)!I)don’t)need)this)product $200D$250 4 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Lady More)than)75000)USD 5/6/2015)1:00:25 2 3 4 3 1 4 3 21D40% Occasionally)(less)than)25%) 3 It)saves)time It)will)be)expensive I)may)try)this)product $31D$35 1 It)saves)time I)don't)get)to)chose)my)stylist)!I)don’t)need)this)product $150D$200 3 I)can)easily)provide)reviews)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)may)try)this)product 30D39 Lady 30D50000)USD 5/6/2015)1:49:15 3 5 5 4 5 5 4 41D60% Sometimes)()less)than)50%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutIt)may)not)be)hygienic Not)sure)if)I)need)it $26D$30 5 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 4 It)saves)time)&)money I)suspect)the)reviews)won't)be)reliableI)will)use)the)product)every)other)time20D29 Gentleman Less)than)20000)USD 5/6/2015)3:03:44 5 4 4 3 3 5 2 80D100% Sometimes)()less)than)50%) 3 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 4 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $150D$200 5 It)saves)time)&)money It)is)risky)to)try)hairstylists)based)on)how)low)they)can)bid!I)may)try)this)product 30D39 Gentleman More)than)75000)USD 5/6/2015)5:11:37 5 4 4 3 4 5 4 21D40% Sometimes)()less)than)50%) 3 I)expect)this)has)better)accuracy)and)quality)of)haircutI)like)old)school)barbers)D)This)is)too)technically)advancedI)may)try)this)product $16D$20 4 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 4 I)can)easily)provide)reviews)on)my)phoneI)suspect)the)reviews)won't)be)reliableNot)sure)if)I)need)it 30D39 Lady Less)than)20000)USD 5/6/2015)7:09:07 3 2 3 1 2 4 2 0D20% Occasionally)(less)than)25%) 2 It)saves)time I)suspect)it)won't)be)reliable I)don’t)need)this)product $11D$15 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneI)suspect)it)won't)be)reliable I)don’t)need)this)product $200D$250 4 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 20D29 Lady Less)than)20000)USD 5/6/2015)7:10:23 4 5 5 3 4 4 2 60D80% Occasionally)(less)than)25%) 5 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $21D$25 3 Subscriptions)are)a)good)way)to)avoid)the)trouble)of)increasing/varying)costsI)don't)get)to)chose)my)stylist)!Not)sure)if)I)need)it $350D$400 2 I)like)the)convenience)of)planning)haircuts)on)my)phoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD 5/6/2015)8:21:42 3 3 4 1 1 3 1 80D100% Never 4 I)expect)this)has)better)accuracy)and)quality)of)haircutI)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 1 I)hate)the)hassle)of)finding)stylists)and)calling)salonsI)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 2 I)like)paying)directly)through)the)smartphoneSaving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsNot)sure)if)I)need)it 20D29 Gentleman 30D50000)USD 5/6/2015)9:37:42 1 4 5 2 3 5 4 21D40% Occasionally)(less)than)25%) 2 It)saves)time I)like)old)school)barbers)D)This)is)too)technically)advancedI)don’t)need)this)product $11D$15 4 I)love)saving)money I)don't)get)to)chose)my)stylist)!I)may)try)this)product $150D$200 4 It)saves)time)&)money I)like)the)oldDfashioned)way)of)walking)into)a)salon.I)may)try)this)product 30D39 Gentleman More)than)75000)USD 5/6/2015)11:01:37 4 5 5 1 2 3 1 80D100% Never 4 It)saves)time I)suspect)it)won't)be)reliable I)may)try)this)product $11D$15 2 It)saves)time I)don't)want)to)pay)upfront)for)the)entire)year's)worth)of)haircutsI)don’t)need)this)product $150D$200 1 It)saves)time)&)money Saving)money)on)a)haircut)is)not)worth)the)risk)of)changing)stylistsI)don’t)need)this)product 30D39 Gentleman More)than)75000)USD