The document discusses targeting teenagers and young adults aged 13-30 for a new convenience food product. It aims to appeal to both existing fans of similar products as well as new audiences. To attract the target audience, the document recommends using Barthes' theory of incorporating enigma codes into advertisements. These codes create questions that engage viewers. The first ad features a well-dressed man behaving casually while eating the noodles, allowing the middle-class audience to relate to him. A second ad uses a female main character to make the product appealing to both genders, reaching a wider audience.

1. Audience

2. Target audience The main target audience is teenagers/young adults, most properly between the ages 13-30. The more specific area we could target is students as the product we are promoting is a convenience food, something which they could relate to. # Demographics of our target audience AGE: 13-30 Social Class: Working/middle class. We want to appeal to an audience who like similar products, and also to appeal to a new audience who may of never tried a similar product.

3. How To Attract Our Target Audience We need to use Barthes theory to create enigma codes to engage with our audience. These codes are elements of the text in that are not explained.. Who, Why, What?! This makes the audience ask questions. Our enigma code is the relationship between the two characters in our advert, and why they are where they are.

4. For our first advert the man is represented through costume as a smart, middle class male. However, the irony is how be behaves when eating the noodles. As a middle class male, the audience will be able to relate to the man. We do not want this product to just be aimed at males, and females may be put of by the way the man behaves in the advert, which could consequently make ‘Doodle Noodles’ a male product. For our second advert we have purposely used the main character as a woman. This means that both adverts are not gender specific, so ultimately reaching a wider audience.